Mobile Marketing - Justin Mastrangelo

Mobile Marketing Justin Mastrangelo President, JA Interactive (insert overused stock photo here)

A Few Warnings/Disclaimers ,[object Object],[object Object]

Mobile Marketing ,[object Object],[object Object],[object Object],[object Object]

Mobile Apps: The “Shizzle”?

Mobile Apps: The Good ,[object Object],[object Object],[object Object]

Mobile Apps: The Platforms ,[object Object],[object Object],[object Object]

Mobile Apps: The Bad ,[object Object],[object Object]

How Does It Work? ,[object Object],[object Object],[object Object]

Best Opportunities ,[object Object],[object Object],[object Object],[object Object]

Pizza Hut 1 million+ download and $1 million+ sales (2009) …but $2 billion online in 2010

Charmin: Sit or Squat 400,000+ downloads, BlackBerry version as well

VW Polo Challenge 800,000+ downloads (Europe), top 10 in US

Johnson & Johnson: BlackBag 45,000+ downloads

Primanti Bros. 261 ratings in app store

Where to Start ,[object Object],[object Object],[object Object]

Cost and ROI ,[object Object],[object Object],[object Object]

DOs and DON’Ts ,[object Object],[object Object],[object Object],[object Object]

Mobile Websites: Practical iPhone Apps are to As mobile websites are to

Mobile Websites: The Good ,[object Object],[object Object],[object Object]

Mobile Websites: The Bad ,[object Object],[object Object],[object Object],[object Object],[object Object]

Best Opportunities ,[object Object],[object Object],[object Object]

Southwest Airlines 1 million monthly visitors

Where to Start ,[object Object],[object Object],[object Object],[object Object]

Text Messaging: The Good ,[object Object],[object Object],[object Object]

Text Messaging: The Bad ,[object Object],[object Object],[object Object]

Chicago’s Shedd Aquarium ,[object Object],[object Object]

Fantastic Sam’s ,[object Object],[object Object]

Capture More than Phone # ,[object Object],[object Object],[object Object]

Mobile Advertising ,[object Object],[object Object],[object Object],[object Object]

Foursquare and Facebook Places ,[object Object],[object Object],[object Object]

In Closing ,[object Object],[object Object],[object Object]

Questions? ,[object Object],[object Object],[object Object],[object Object]

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