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Get User Participation with Design, Recognition, and Social Factors
- 1. The Art of User Engagement
- 2. Examples of Great Participation
- 4. How To Get Participation?
- 5. Reduce Cost of Participation vs Free, but not so easy This is easy
- 6. Design For Ego It’s not about you, it’s about the u ser
- 9. Popularity
- 10. Ranking
- 12. Labor Cost of Effort vs Social Cost of Not Participating
- 13. Completeness
- 14. Social Pressure
- 15. Herd Mentality
- 16. It’s easier to just follow the crowd
- 17. Reciprocity
- 18. You bite me, I’m gonna bite you back
- 19. Commitment
- 20. People are more obliged to uphold publicly made commitments
- 21. Discovery
Editor's Notes
- Successful cases of crowdsourcing/user participation
- Reduce friction Capture the moment – Netflix / Amazon star rating, Yelp useful yes / no buttons Lower the barrier to entry.
- What’s In It For Me? People make actions for self interest that results in a common good
- Ebay and Yelp – people are publicly rated
- first / leader - Yelp - first to review Elite status
- Fans, Followers Stumbleupon, Yelp, Digg, Twitter
- Amazon Reviewer Rank
- Show me Metrics that I care about + relevant to me
- People don’t participate because of the high labor cost. The amount of work involved. Make it so that the social cost of not participating is greater
- LinkedIn eHarmony
- Social Pressure - my friends have posted # articles or their profile is x% complete Conformity
- Social Pressure - my friends have posted # articles or their profile is x% complete Conformity
- Popularity lists reduce cognitive load
- Facebook Werewolf App – you bite me, I’m more likely to bite you back LinkedIn endorsement / recommendation – you’re more likely to recommend a person if they’ve recommended you Prof. Dennis Regan, Cornell University experiment. Raffle tickets favor. Free Coke vs no free coke prior. Twice as many tickets with Coke.
- Other examples include Super Poke, and X-me Facebook apps
- Social Psychologists Morton Deutsch and Harold Gerard. Experiment: Estimate length of lines Group A: Commit themselves publicly by writing down and signing names Group B: Commit themselves privately by writing down and erase before anyone saw Group C: No commitment, kept private Chance to change their estimates with new knowledge Group B Significatly less willing to change their minds. By far most committed and stubborn was Group A. More effort involved. You convince yourself with the extra effort.
- Facebook: People you may know Changing world keeps you coming back – World of Warcraft, Second Life Moments of serendipity