This presentation derives 5 sales lessons from one of television's most famous characters Walter White aka Heisenberg from Breaking Bad.

1. AAyuja © 2013
Disclaimer: This presentation and the information provided here is indicative in nature and
should not be treated as views of the organization.
5 Sales lesson from Breaking Bad’s Heisenberg
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Meet Goals, Beat Competition, Exceed Expectations
*Via B2C

2. AAyuja Internal and Confidential © 2012
He knew he wasn’t in the meth
business. He was in the empire
business
Stop and think about your role, think
about what you really do. The role you
carry should lead to productive gains for
Customers, Company and Yourself. With
these productive gains, you can advance
in your carrier and build their empire.
Take the time to think about what
business you’re really in.
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“You asked me if I was in the meth business
or the money business. Neither. I’m in the
empire business”

3. AAyuja Internal and Confidential © 2012
He built and leveraged his network
The ability to network effectively is
crucial. If you have relationships with
others in your industry, you can
occasionally connect them with a
prospect. Not only will you gain future
referrals from these partners, but you’ll
earn a positive reputation as a helpful
resource instead of a pushy sales guy.
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Heisenberg had a very powerful network. Need to
launder your drug money? Better call Saul. Looking
to blow up the face of a fast food restaurant owner?
He’s got a guy for that, too.

4. He believed in his product because
it was the best
Believe in the product or service you’re
selling? You should be able to
comprehend all of the benefits and why
it is better than your competitors’
products. If you can’t, it’s time to learn
why your product is better or have a
serious conversation with your company
about how to actually make it better.
If you don’t believe in what you’re
selling, it will be very difficult to sell it.
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Chemically pure crystal methamphetamine
manufactured by Walter White and Jesse
Pinkman. It was the best out there – and he knew
how to create demand for it.

5. AAyuja Internal and Confidential © 2012
He took his own advice to tread
lightly
It’s important to tread lightly and
genuinely listen. Don’t push your demo
or trial on someone who isn’t ready. They
may still be in the information-gathering
phase. Take interest in your prospect by
winning their trust by briefing about the
product features and benefits. Be a
resource for them, not a bully.
Confidence is typically a good quality in
sales, but there is a fine line between
confident and cocky. Actively listen to
your prospect and answer accordingly.
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Too bad Hank didn’t take him seriously

6. AAyuja Internal and Confidential © 2012
He was always the one who
knocked
“Initiating the conversation” with the
prospective customers can help you
avoid losing a client, but eventually
you’re going to need to “knock”.
The goal with any prospect is to start a
relationship, and all relationships start
with a first conversation.
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