Well we researched how major brands were utilizing one of the biggest spectacles of the modern era - The FIFA World Cup 2014 in Brazil as part of their marketing efforts. In first part of this series we look into five brilliant TV commercials (advertisements) that capture the essence of the event and help promote the advertised brand in a unique and memorable way. The brands that have found a mention in our presentation include Nike, Adidas, Beats, and McDonald's.

2. Brand
1
Premise
Nike's "Risk Everything" advertisement has racked
up more than 75 million views, thanks to
appearances from some of soccer's biggest stars,
including Cristiano Ronaldo, Tim Howard, Neymar
and Wayne Rooney. Also, look out for a cameo by
the Incredible Hulk during an epic corner kick.

3. Brand
2
Premise
Argentina's Leo Messi puts his game face on in "All
in or Nothing" from Adidas, which features a
soundtrack from Kanye West. The commercial has
been viewed more than 33.7 million times on
YouTube.

4. Brand
3
Premise
Want to know how some of the best players
prepare for the game? Check out this commercial
from Beats By Dre. Look out for appearances by
Neymar, Lil Wayne, Rio Ferdinand, Thierry Henry,
Serena Williams and others. The commercials has
more than 8.9 million views to date.

5. Brand
4
Premise
Machines take over the World Cup preparation in
this commercial from Kia Motors, which has more
than 8.6 million views and counting.

6. Brand
5
Premise
There aren't any soccer stars in this commercial
from McDonald's, which instead features regular
people making some incredibly trick shots. The
commercial has been viewed more than 1.6
million times.

7. The Blue Pill or The Red Pill Which One are You Taking?
Click on the blue pill
to see how the story
ends
Click on the blue pill
and we show you
how deep the
rabbit-hole goes