This presentation describes seven learnings for the modern sales rep derived from the hunger games series.

1. AAyuja © 2013
Disclaimer: This presentation and the information provided here is indicative in nature and
should not be treated as views of the organization.
7 Sales Tips Inspired From
“The Hunger Games”
Visit us at www.aayuja.com
Meet Goals, Beat Competition, Exceed Expectations
*Via jobs.net
Book Summary Inside (or maybe not)

2. AAyuja Internal and Confidential © 2012
Find A Good Mentor
Katniss(protagonist)- is a strong
individual with impressive skills.
Haymitch(mentor)- A former Hunger
Games winner of years ago, he imparted
invaluable wisdom and strategy to
Katniss out of firsthand experience.
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Sales representatives can also gain invaluable knowledge and guidance from
an experienced mentor who has succeeded in the sales field time and time
again.

3. AAyuja Internal and Confidential © 2012
Account managers need not engulf their outfits with flames, but they can
benefit later from imprinting a positive and memorable first impression on
prospective clients.
The First Impression Matters
To help her earn a loyal following from
the general public, which can give her a
favorable advantage during the game,
Katniss was directed to grab the
attention of spectators when she was
first introduced.
She wore an eye-catching dress that
appeared to burn in flames, and was
quickly nicknamed "the Girl on Fire."
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4. AAyuja Internal and Confidential © 2012
Fellow sales pros are far more civilized than Hunger Games competitors,
thankfully, but they will go to great lengths to win over clients that are up
for grabs. The victor is usually the seller armed with the most knowledge
and the cleanest sales pitch.
Be Prepared
Before the start of the game, Katniss was
given time to train her body, sharpen her
survival skills and refine her strategy.
These preparations were crucial for
Katniss, as evidenced by the bloodbath
that immediately consumed other under-
prepared contestants.
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5. AAyuja Internal and Confidential © 2012
A product demonstrator can catch the attention of customers passing by,
and capture more sales, by displaying impressive skills that draw greater
focus to the products being demonstrated.
Prove Your Skills
One of the most effective ways Katniss
caught the public's attention was
through her demonstrated proficiency
with a bow and arrow. Her skill was very
impressive, though she was very
selective about how and when she put it
to use, which was mostly ever to sustain
her survival and rarely as a murder
weapon.
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6. AAyuja Internal and Confidential © 2012
Have Integrity
In addition to possessing impressive
skills, Katniss played what was arguably a
fair game and even demonstrated acts of
empathy toward other players, which
helped further her support among
watchers of the televised broadcast.
She did not display her values and
principles merely as an act to garner
support; her deeds were authentic!
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Account executives, who genuinely care about the products or services
they sell, will earn the respect and loyalty of more customers.

7. AAyuja Internal and Confidential © 2012
In the sales profession, advocates are satisfied clients who provide
testimonials and voluntarily refer prospects to top-notch sellers.
Find Advocates
The reason why it was important to gain
the support of spectators is because they
can choose to act as a sponsor by
funding the delivery of aid to players.
Haymitch socialized with spectators
during the game in an effort to gain their
support for Katniss, and it paid off when
she was injured and a sponsor promptly
sent her medicine that helped keep her
in the game.
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8. AAyuja Internal and Confidential © 2012
Sales agents also perform better when they keep their eye on a goal and
fend off distractions caused by their own frustration, impatience or
disappointment.
Courage Is A Must
Even though Katniss faced tough odds in
a deadly environment, she did not
increase her risk of failure by allowing
her fears to cloud her judgment or make
her vulnerable to ambush. Her ability to
rise above her circumstances and play
what was ultimately the best game was
key to her victory.
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