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Addressing inter-generational dislocation through practical tools
- 4. Big problems…Traditional approach Problem Filter Response Social or environmental issue Message Call to action Campaign Behaviours Information Target audiences
- 6. Feel guiltyDo the right thing! Be more responsible Doing good is fun! Make a difference! Look at what is really going on
- 7. Tangible products & tools Practical & desirable Facilitate behaviour change Our approach
- 14. Problem Our Filter Response Inter- generational dislocation Tangible Practical Desirable Inter-generational dislocation ?
- 20. Historypin
- 30. Big problems…What’s coming next?
- 39. Big problems…What can it offer archives?
Editor's Notes
- MAJOR SOCIAL CHANGES…. Last 50 years, number of people over 65 tripled, will triple again in next 50 yearsAND Number of 85+ have more than doubled from 1983 to today, and will double again by 2033 (1983 0.6 million 2008 1.3 million 2033 3.2 million)
- In the 50s and 60s, 40% of elderly people in the UK lived in a household containing one of their children. In the Nineties, this dropped to approx. 10%
- While 90% of communications amongst 11-18 year olds is digital… ….6.4 million people 65+ offline
- AND WHAT ARE THE CONSEQUENCES FOR YOUNG AND OLD OF THESE CHANGES? Firstly, negative perceptions have become engrained 67% / 2/3 of Britons agree that old & young people live in separate worlds 1/3 young people view over 70s as incompetent and incapable
- 600k 65+ year olds leave their home once a week or less
- My grand-mother is on the right and her sister, my great aunt on the left, working as Land Girls in 1943 Gran land girl story
- And famous old pictures… Like this one taken by Alfred Eisenstaedt in Times Square on VJ Day, 14th August, in 1945…of a returning sailor kissing an unsuspecting nurse. It became an iconic image and prompted 1000s of similar stories of celebration and relief to be shared.
- 1984 - MINER’S STRIKE
- Removal of bomb from Brixton Hill, London
- John F Kennedy’s Inauguration
- Albion Pl / King Edward St / Briggate, Leeds
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