L'Association des bibliothécaires du Québec - Quebec Library Association
2014: Bibliothèques et design / Libraries by Design
Trials, tribulations, and triumphs. Every marketing campaign has them. Communications Officer Merika Ramundo and Digitization and New Media Administrator Greg Houston briefly recount their "learning moments" around creating and designing McGill Library's 2013 "Everything You Need" marketing campaign. Attendees will walk away with practical tips and strategies on how to improve/freshen up marketing materials without spending a fortune.
1. Greg Houston, Digitization and New Media Administrator
Merika Ramundo, Communications Officer
gregory.houston@mcgill.ca
merika.ramundo@mcgill.ca
The
on Design:
Tips and Tricks for creating promotional
items at your library
2. Eat chocolate
Assemble the troops
Prepare your kit
Strategize! Plan!
Getting started
3. Why are you doing this?
Who is your audience?
What is your message?
How will the campaign be used?
Timing is everything!
Strategize! Plan!
22. “If everyone in town comes to my plant
and takes a free sample of what I make,
I’ll go bankrupt. But if everyone in the
world takes a free sample of one of my
ideas (or at least one of my good ones),
we’ll all get richer….Ideas can’t be stolen,
because ideas don’t get smaller when
they’re shared, they get bigger.”
http://ideas.ted.com/2014/02/03/the-big-mistake-we-all-make-about-ideas/
36. Commercial illustration for the Canadian
Pacific Railway by Peter Ewart
Swatches
Schemes
Pure vs. Rich Blacks
Colours
Kuler.adobe.com
Rich Black
50% Cyan,
50% Magenta,
25% Yellow,
100% Black
Pure Black
100% Black
40. Websites that inspire
Merika
50 Best Design-Themed Pinterest Boards: http://www.creativebloq.com/inspiration/pinterest-boards-812533
Library infographic on Pinterest: http://www.pinterest.com/yeoldefort/library-infographics/
Fast Company: http://www.fastcompany.com
PSFK: http://www.psfk.com/
John Cotton Dana Awards: http://www.ebscohost.com/academic/john-cotton-dana
I Love Charts Tumblr: http://ilovecharts.tumblr.com/
TedTalks Design: http://www.ted.com/topics/design
TedTalks Marketing: http://www.ted.com/topics/marketing
NYPL: http://www.nypl.org/
Comic Sans Criminal: http://www.comicsanscriminal.com/
Books that inspire
Merika
Steal Like An Artist by Justin Kleon: http://austinkleon.com/steal/
Big Book of Graphic Design: http://www.goodreads.com/book/show/324969.The_Big_Book_of_Graphic_Design
Blogs that inspire
Merika
Mitch Joel’s blog “Six Pixels of Separation”: http://www.twistimage.com/blog/
Seth Godin’s blog: http://sethgodin.typepad.com/
Marketing & Design Resources
Presentations
Prezi (presentation tool): http://prezi.com/
The Dirt on Design “Crib Sheet”
41. The Dirt on Design “Crib Sheet”
Typography
Create your own info graphics! http://www.easel.ly/
Kinetic typography motion graphics: http://www.creativebloq.com/typography/examples-kinetic-typography-
11121304
Fonts
My Font: http://www.myfonts.com/WhatTheFont/
dafont: http://www.dafont.com/
Typography app! http://notegraphy.com/
Free or almost free icons for signage
http://www.flaticon.com/
http://thenounproject.com/
https://www.iconfinder.com/
Photographic rights & permissions (waivers) – links to samples & guidelines:
http://www.sfu.ca/clf/styleguide/photography.html
http://www.sfu.ca/starrynights//Resources/ConsentToUsePersonalInformation-2013ADULT.pdf
https://uwaterloo.ca/brand-guidelines/visual-identity/photography
Content
Public Domain/Creative Commons
Creative Commons Flickr: https://www.flickr.com/creativecommons/
Getty Publications Virtual Library: http://www.getty.edu/publications/virtuallibrary/index.html
The Public Domain Review: http://publicdomainreview.org/
Bodleian Library/Vatican digitized manuscripts: http://bav.bodleian.ox.ac.uk/
