Social Media Essentials by Threesides
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Presentation on Social Media Essentials delivered by ThreeSides Marketing in support of ACT Digital Enterprise program
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Social Media Essentials by Threesides
- 3. Housekeeping
- 5. We help these businesses with their social media marketing: Old Bus Depot Markets National Parks NSW – Wild about Whales Lantern Apartments Thredbo Canberra Business Council Sportsmans Warehouse Deeks Health Foods Michael Milton Canberra BusinessPoint Capital Region Farmers Market The RUC (and more…)
- 6. Your Name, your business and when was the last time you used Social Media? (Hours ago, Days, Weeks?)
- 7. Overview 1. Social media usage 2. Social media planner 3. 10 ways you could use it in your business 4. The Big 5 platforms and tools 5. Spending time 6. Managing and evaluating 7. To do list
- 8. Show us ya stats.. •Australian Interactive Media Industry Association + Sensis July 2012 •Nielsen Netmetrics April 2012
- 9. 65 % Aussie Internet users who have gone social
- 10. 7 hrs & 30 mins + each week ‘invested’ Source: Nielsen April2012
- 11. When are we doing ‘it’
- 12. How often are we doing ‘it’ Social vs Traditional
- 13. Who are we doing ‘it’ with? (avg. friends) 227
- 14. Businesses with Social media presence
- 15. How often do you update your social media sites?
- 17. It’s still about people (right?)
- 18. Online marketing Activities Website Exposure / Listings / Directories Back Links / connections Search Engines SEO/SEM Conversion / Sales Direct marketing / Email Resources / People Social Media
- 20. 10 smart uses for social media
- 21. #1 News, updates and information #2 Competitions
- 22. #3 Offers and sales promotions
- 23. #4 Go Behind the scenes – be Human
- 25. #7 Advertising
- 26. #8 Customer service and feedback #9 Product Development
- 27. #10 Be open 24/7
- 36. Developing our ‘Social media’ voice 1. Talk like a person – not a brochure 2. Sound like your business and yourself 3. Add value to the discussion 4. Work out when you need to respond and when you don’t 5. Sign off personally when multiple people post - Todd
- 37. ‘Social media’ voice Tips Use first names – ‘Thanks for your question Laura…’ Speak in the first person – ‘I / We have looked into this for you…’) Be courteous and friendly – Hi Steve, thanks for the note… Thank and acknowledge people for sharing the message or for compliments
- 38. Things to avoid • Selling and shameless promotion • Negativity • Slow responses / No responses • Asking questions without replying • Over posting • Talking about yourself all the time • Fake answers • Arguments • Not setting a time budget for yourself
- 42. Social media recap – TO DO LIST 1. Set your objectives 2. Pick your platform 3. Create great content 4. Engage in multiple ways 5. Budget your time 6. Evaluate and change 7. Enjoy the experience