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Branding and Naming Strategies Chapters 11 & 12

Brand-Product Matrix: Relationships Diagramed ,[object Object],[object Object],[object Object],[object Object],[object Object]

Breadth of Branding Strategy: Product Mix ,[object Object],[object Object],[object Object]

Depth of Branding Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Depth Tactics ,[object Object],[object Object],[object Object]

Brand Hierarchy ,[object Object],[object Object],[object Object],[object Object]

Branding System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Equity ,[object Object],[object Object],[object Object],[object Object],[object Object]

Designing branding strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Corporate/Product Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Question ,[object Object],[object Object]

Naming choice for new products ,[object Object],[object Object],[object Object],[object Object],[object Object]

Expanding meaning with brand extensions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Master brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

You be the judge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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