Chicago Area Auto Group Proposed Digital Advertising Strategy and Tactics...
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Chicago Area Auto Group Proposed Digital Advertising Strategy and Tactics
1. SEM & Promo Landing Pages Primary Web Sites Full-Featured w/Inventory Campaign Specific Micro Sites Get a Year Worth Of Free Gas free GM Oil Changes For 3 Years RohrmanLexus.com 2008-Accord.com Lexus-Certified.com Rohrman-Lexus.com LatinoLexus.com SEM/SEO Key Word URL’s Point to Primary Site Deep Links RohrmanFleet.com WeBuyHondas.com RohrmanCredit.com 2008Toyota.com GetaLexus.com WindyGas.com HondaPriceQuote FreeToyotaOilChange AskRohrie.com MidwestFinance.com Midwest-BK-Loans.com Digital Marketing Network of Sites Created for Rohrman Three Web Site Channels
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4. More Than 80% of Individuals Leave a Landing Page Within 0-8 Seconds Due To Poor Relevancy, Design, and Offer
5. Accountability The table below shows projections for the Rohrman Auto Group based on previous experience, stores and using the projected budgets shown for digital advertising.
6. Ad Groups by Targeted URL’s Leads Leads Leads Leads Leads Leads Leads Leads Leads Leads Leads Leads Leads Leads Micro Sites, Deep Links & Landing Pages Key Words or URL Based Site Targets Bid Amounts & Daily Limits SEM Campaigns by Targeted Segments Image Ads & Sponsored Links Leads Leads Leads Digital Marketing Campaigns for Rohrman will create a powerful sales funnel – Each Section Measured
11. 16,266 Online Car Shoppers driven to Courtesy Sites in 4 months. $1.90 Cost per Online Car Shopper that actually clicked through to a Courtesy web site $1.51 Cost per 1,000 Online Car Shoppers that saw a Courtesy advertisement Online Car Shoppers saw Courtesy Ads 20,536,600 times in same 4 months.
12. Build and Launch Ad Campaigns 59 Online Car Shoppers clicked this ad and visited Courtesy’s inventory for a cost of $48.22 59 Online Car Shoppers clicked this ad and visited Courtesy’s inventory for a cost of $48.22 $.82 per Web Site Visitor… A 6% Conversion Rate, generates a Cost per Lead of less than $14.00
13. $358.60 for 190 Visitors = $1.89 each $358.60 for 190 Visitors = $1.89 each $32.16 for 12 Visitors = $2.68 each $32.16 for 12 Visitors = $2.68 each Manage Campaigns to Drive Cost per Visitor Down
14. $358.60 for 190 Visitors = $1.89 each $150.34 for 85 Visitors = $1.77 each $32.16 for 12 Visitors = $2.68 each $48.72 for 42 Visitors = $1.16 each Manage Campaigns to Drive Cost per Visitor Down
15. $358.60 for 190 Visitors = $1.89 each $105.20 for 39 Visitors = $2.70 each $32.16 for 12 Visitors = $2.68 each $35.62 for 24 Visitors = $1.48 each Manage Campaigns to Drive Cost per Visitor Down
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17. We created a portfolio of key word enriched URL’s connected to multiple web sites and deep links, generating lower cost, higher yield online advertising.
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