(1) The document provides information about the 2012 AENC Annual Meeting being held June 10-11, 2012 in Greensboro, NC. It includes the schedule of events, session topics, speaker biographies, hotel information, and a registration form. (2) The schedule includes general sessions, breakout sessions on topics like creating high energy websites and engaging employees, and social events like a welcome reception and after party. Breakout sessions will cover business models, legal considerations for contracts, and turning members into fans. (3) Attendees can register for the full event or just a single day. Included in registration is Sunday brunch, breaks and receptions, and Monday breakfast

1. or just for one day!
Register for the entire event
Greensboro Area CVB - Host CVB June 10-11 2012
Sheraton Greensboro Hotel at Four Seasons - Host Hotel Greensboro, NC

2. “COME TO YOUR SENSES” mous with celebrity service.
2012 AENC Annual Meeting u Learn from an Association Executive who grew his
organization to more than 10 times its size by delivering
Education Sessions
“movie moments” to his members.
u Find out how one hotel raised the bar on VIP treatment
Sunday, June 10, 2012 u and how it positively affected service scores everyone in the
company.
1:00 - 2:15 PM: Opening General Session u Hear about a University who went from mediocre to
Increasing Your Leadership Power While Managing the extraordinary and tripled the size of its freshman class.
Stress of Change When you roll out the red carpet for your customers they will
Dr. Jerry Teplitz, Jerry Teplitz Enterprises, Inc. return and refer, and when that happens – every day is a
“Increasing Your Leadership Power while holiday!
Managing the Stress of Change” is a pres-
entation that addresses the specific situa- #3 – And Now for Something Completely Different –
tion of the stresses we experience as a Re-invent (and re-energize) your Events!
result of both expected and unexpected Can your events and education sessions best be described
change in our lives. And the one certainty as “same, same, but different”. Experience first hand a new
for the 2000’s is that the rate of change will learning model. Get ready to take away some great ideas to
continue. Participants will learn techniques that will enable energize your events to create experiences and learning that
them to cope with the stress of change more productively will change behaviors and keep them coming back for more.
and effectively.
4:15 - 5:15 PM: General Session
Research shows that we use less than 10 percent of our Engaging the Ages
brain power. Imagine the difference in your life as a leader Panel Presentation with Associations – Moderator –
if you and the people around you could access more of this Denise Ryan, MBA, CSP, Firestar
hidden potential. The session gives you actual tools for In 2011, an ASAE/McKinley Marketing
achieving unlimited leadership growth by unleashing the Research Study showed that 45% of all
power of your mind. The program also helps you to increase association members were age 55 and
your creativity and productivity and gives you techniques older. In 10 years that will increase to 87%.
with practical take home value for reaching your leadership What are you doing to bring in and engage
goals and objectives. your future members and leaders?
Representatives from associations will dis-
2:45 - 3:45 PM: Breakout Sessions (3) cuss real world examples of how the programs they have
#1 – Creating High Energy Websites and PR Materials initiated for younger members have energized their
Dr. Jerry Teplitz, Jerry Teplitz Enterprises, Inc. organizations.
Why do some websites and ads work and others don’t?
There are as many theories as there are experts, but there
Monday, June 11, 2012 u
is one key explanation that is usually overlooked. It’s the
energy that the copy and graphics in the ad and on the web-
site generate. If energy is present, it encourages people to 9:00 - 10:30 AM: Breakout Sessions (3)
read your piece or pages; if energy is lacking, they’ll most #1 Business Model Thinking for Association Boards
likely throw it away or click off. In the fascinating seminar and CEOs
CREATING HIGH ENERGY WEBSITES AND PR MATERIALS, you Jeff De Cagna FRSA FASAE, Chief Strategist and Founder,
will learn why everything you see has a positive or negative Principled Innovation LLC
impact on your energy system. And once you understand this The irresistible forces of relentless societal
concept, you will discover ways to create high energy website transformation make it critical for associa-
and promotional materials that capture the attention of tion boards and CEOs to act decisively to
surfers and readers. The ultimate result is greater profits. prepare their organizations for a volatile
As a consultant, Dr. Jerry Teplitz has used the technology and uncertain future. Perhaps the most
of Behavioral Kinesiology Muscle Checking on ads and pr critical aspect of this work is developing
materials for retailers, as well as for the authors of the and experimenting with new business
Chicken Soup for the Soul book series and Heinz U.S.A. model concepts that will make it possi-
ble for organizations in our com-
#2 – Turning Members into Fans munity to thrive in the years
Donna Cutting, CSP, is the President and CEO ahead. This session will inspire
(Chief Experience Officer) of Donna Cutting Presents, Inc. participants to build their
Turn your members, customers and referral capacity for holistic busi- See page __
sources into raving fans by rolling out the ness model thinking, and in Success
red-carpet. Associations and partner com- will examine new princi- for speaker
panies alike will benefit from this high-ener- ples for designing 21st
century business models. biographies
gy, interactive, fun session which will leave
you with action ideas for creating a brand
so strong that your name becomes synony-

3. #2 – The Case of the Lost Employees – How to Engage majeure, indemnification, convention center agreements,
Your Staff Featuring and understanding the relationship between insurance cov-
Donna Cutting, CSP, as Gal Morale erage and common areas of liability. Examine the most com-
In a style that mixes theatre with presentation, the mon legal hazards in hotel, convention center, and other
objectives of this session are to: association meeting contracts, and leave with practical tips
u Describe what employees want (aside from a paycheck) for negotiating tighter agreements with less financial risk.
and why they stay and stay engaged;
u List 50 action ideas for keeping employees engaged 11:00 AM - 12:00 PM: General Session
EVEN in a down economy; Five Reasons Why Membership is Killing Associations
u Maintain your own motivation regardless of your Jeff De Cagna FRSA FASAE, Chief Strategist and Founder,
company’s engagement strategy (or lack of one); and Principled Innovation LLC
u Help you construct a plan to incorporate low or no cost Membership is perhaps the most sacred tenet in all of asso-
on boarding strategies, recognition and celebration into the ciation orthodoxy. Indeed, for many organizations, the mem-
work place to keep morale high, employees motivated and bership imperative defines the very existence of the associa-
improve productivity and overall customer experience. tion: membership is who we are and what we do. But what
happens when the world shifts irrevocably, unleashes forces
#3 – Hotel and Meeting Contracts beyond our control and upends this long-standing paradigm?
Lisa M. Hix, Esq. | Venable LLP What happens when today’s busy, demanding stakeholders
Faced with a changing financial climate, have vastly higher expectations for new value creation than
tightened budgets, and shrinking meeting our limited membership-centric business models are able to
attendance, many associations have taken deliver? Our closing session will explain five critical reasons
a new look at meeting contracts. Join us as why the focus on membership is killing association business
we delve into several topics of interest, models today, and will challenge the prevailing orthodoxy
including the legal pitfalls of letters of that our organizations must continue to be about member-
intent, hotel cancellation and attrition, force ship going forward.
Schedule at a Glance u
SATURDAY, JUNE 9
11:30 AM - 5:00 PM AENC Golf Challenge - Grandover Resort - (Optional Event & separate fee)
2:00 - 6:00 PM AENC Registration Desk Open
Evening Greensboro Grasshoppers Ballgame & Picnic (Optional event & separate fee) 1st bus leaves Sheraton at 5:45 PM
SUNDAY, JUNE 10
9:00 AM - 6:00 PM AENC Registration Open (Re-opens at Grandover at 7 PM)
10:00 - 11:30 AM Brunch at Proxmity Hotel – Transportation Provided from Sheraton
Noon - 1:00 PM Exibits Open
1:00 - 2:15 PM General Session: Increasing Your Leadership Power While Managing the Stress of Change - Dr. Jerry Teplitz
2:15 - 2:45 PM Refreshment Break & Visit Exhibitors
2:45 - 3:45 PM Breakout Sessions - Your Choice!
#1 Creating High Energy Websites and PR Materials – Dr. Jerry Teplitz
#2 Turning Members into Fans – Donna Cutting
#3 And Now for Something Completely Different – Re-inventing and Re-energizing your Events!
3:45 - 4:15 PM Refreshment Break & Visit Exhibitors
4:15 - 5:15 PM General Session: Engaging the Ages! Associations discuss real life success with engaging younger members!
6:30 - 7:00 PM VIP Reception – By Invitation – Grandover Resort – Transportation Provided
6:45 PM Transportation to Grandover Resort for Evening Events
7:00 - 9:30 PM Welcome Reception (Dinner Quality Hor D’oeuvres) Silent Auction & Entertainment- Grandover Resort
9:30 PM Transportation for Return to Sheraton for After Party
9:30 - 11:00 PM Afterparty – Sheraton Greensboro Hotel – Continue Networking and Conversations!
MONDAY, JUNE 11
7:00 AM - 2:00 PM AENC Registration Desk (Desk will be closed during the Luncheon)
8:00 - 9:00 AM Buffet Breakfast & Visit Exhibitors
9:00 - 10:30 AM Breakout Sessions - Your Choice!
#1 Business Model Thinking for Association Boards and CEOs – Jeff De Cagna
#2 The Case of the Lost Employees: How to Engage Your Staff – Donna Cutting
#3 Hotel & Meeting Contracts: Legal Considerations – Lisa Hix, Esq.
10:30 - 11:00 AM Refreshment Break & Visit Exhibitors
11:00 - Noon General Session:Five Reasons Why Membership is Killing Associations – Jeff De Cagna
Noon - 12:30 PM Networking, Silent Auction Pickup
12:30 - 2:00 PM Luncheon, Awards & Annual Business
2:00 - 3:00 PM Final Pick up of Silent Auction Items Session

4. Hotel Information u picnic area and adjacent seats for the game. Buses return at
Deadline for AENC Rooms at Special Rate is May 8th. 8, 9, 10 and 11 PM. Children age 4 and under are free. After
($135/night plus taxes) the game, you can explore downtown Greensboro within
walking distance. First pitch is at 7 PM.
Sheraton Greensboro Hotel at Four Seasons –
Joseph S. Koury Convention Center Sunday Brunch At The Proximity –
u Easily accessible from I-40 and I-85; 12 miles from PTI First LEED© Platinum Hotel in the USA! u
Airport (Piedmont Triad International) Sunday, June 10: 10:00 AM
u Visit www.sheratongreensboro.com 704 Green Valley Road, Greensboro, NC
u Free on site self parking; hotel is steps away from the www.proximityhotel.com
Four Seasons Mall. Be a guest of the Proximity for brunch followed by a tour of
u Complimentary transportation to and from sister this unique hotel. Bus transportation will leave the Sheraton
property – the Grandover Resort, for use of golf, tennis or at 10 AM and will return you to the Sheraton in time to visit
spa facilities. with exhibitors and the opening general session or you may
Call In Reservations: drive yourself. Either way, you must check this item on the
Reservations (800) 242-6556 or (336) 292-9161 and tell registration form to be included in the count for brunch!
them you are with AENC. Rate is good for up to 4 people
per room; rate available June 8-12, 2012; if you leave Grand Opening Night Event
before your reserved departure date, there will be a & Silent Auction u
charge of 50% of one night’s stay penalty. Sunday, June 10: 7:00 – 9:30 PM
On-Line Reservations: Heavy Reception, Silent Auction, Entertainment
Online reservations have been set up for AENC Annual The Grandover Resort & Conference Center
Meeting 6/8/12-6/11/12. Visit Sheraton’s website Located a short 10 minute drive from the Sheraton, the
https://booking.ihotelier.com/istay/istay.jsp?hotelid=2576 Grandover will be your location for the gala Sunday night
Once on the website, select groups (top of page) and event. Snag some great items from the Silent Auction
enter the attendee code AENC12 (not case sensitive). (see the AENC website for a preview of items at
Select the dates needed for your stay. You may check the www.aencnet.org). Connect with association and affiliate
status of reservations made online only by using the members. Buses will provide transporatation from the
coordinator code AEF08A (not case sensitive). Sheraton. Schedule to be announced.
AENC Saturday Golf Challenge u After Party u
Saturday, June 9, Tee Time 11:30 AM Sunday, June 10: 9:30 – 11:00 PM
Grandover Resort & Conference Center Sheraton Greensboro Hotel
100 Club Blvd., Greensboro, NC (336) 294-1800 Return to the Sheration and meet up with friends at the
You must provide your own transportation or you may ask Link@Sheraton located in the North Lobby for more
to take the Sheraton Shuttle. www.grandoverresort.com conversations. Located adjacent to the Martini Bar, it is
Located just 10 minutes from the Sheraton, the a perfect place to continue the fun!
Grandover Resort golf courses are renowed by golfers
everywhere. Winners will be announced on Sunday Breakfast, Lunch, Breaks And Reception u
evening at the Silent Auction. Golf fee is $100 and Your registration includes Sunday morning brunch, breaks
includes green fee, cart, box lunch and opportunity to win and the heavy (dinner worthy) reception, plus Monday
prizes. You can purchase beverages during the game from buffet breakfast, breaks and lunch!
the golf cart (credit cards accepted). BONUS: The Top 3
teams who qualify will be notified and will receive an AENC Annual Meeting - Make It Your Own! u
invitation to The Golfe Meetings Masters Championship, u You have choices: you can register for the entire event or
November 14-18, 2012, San Diego, CA. just for a day. Greensboro is an easy commute from many
areas so if you can’t attend it all, pick a day and get your
“Take Me Out To The Ballgame” - learning and networking on! At any rate, you will be done by
A Night with Friends and the Champion 2 PM on Monday so you can return home early!
Greensboro Grasshoppers u u Breakout sessions are designed with variety so that you
Saturday, June 9 can select those which suit you best.
308 Bellemeade St., Greensboro, NC (336) 268-2255 u Networking is the best informal learning you can find.
Bus transporation provided from the Sheraton or you can Whether it is finding a new program, service, product or hotel
drive and park in one of the nearby lots. Buses leave in the exhibit area or sharing solutions with another person,
Sheraton at 5:45 or 6:15 PM. there is time during the meeting to meet and learn from others.
Cost $25 per person includes a seat for the game and all u Share the opportunity. Associations can send a second
you can eat buffet (6-7:30 PM) with hamburgers, hot and additional staffers at a greatly reduced rate. This is a
dogs, fried chicken, baked beans, cole slaw, chips, cook- great time to get quality information from nationally recognized
ies, tea, lemonade, or water. AENC will have a reserved leaders and share it with others on your team!

5. AENC 57th Annual Meeting ~ June 10-11, 2012 Page 1 of 2
Sheraton Greensboro Four Seasons
Greensboro, NC
Early Discount Registration Ends 5 PM June 1! Registrations received after June 1 will be processed at
the higher fee. Registration – Complete pages 1 and 2 and return with payment to AENC. Complete one
form per person. Type or print in black ink. The following information is required of all registrants:
Full Name_________________________________________ Informal First Name______________________
Organization/Company _____________________________________________________________________
Email _______________________________________________Phone (_______) ______________________
You must provide an email address to receive a confirmation and receipt.
Designations you hold____________________________Title________________________________________
Address___________________________________________________________________________________
City_____________________________________________ State __________ Zip Code_________________
Fax (_________) _________________________
Please check and complete all that apply:
[ ] First time attendee [ ] New Member since June 1, 2011
[ ] Food Allergy ________________________
[ ] Other Special needs______________________________
REGISTRATION OPTIONS: If you have questions, call AENC (919) 848-8255 or email jovita@aencnet.org
Fax: (919) 848-8525 Mail: AENC, 7511 Mourning Dove Rd., Suite 102, Raleigh, NC 27615
Cancellation Policy: Cancellations must be in writing and received at the AENC office no later than 5 PM June 1 to
receive a refund. No-shows will not be refunded.
►Hotel Reservations: You are responsible for making your own hotel reservations - Sheaton Greensboro
Four Seasons Hotel - Call 1-800-242-6556 and ask for the AENC rate of $135 before May 8.
►CAE Credits: Earn one point per contact hour toward certification or recertification for the CAE® designation at AENC
Programs.
You must complete and attach page 2 of this form with your registration! Add
all items on page 2 and enter total here: Total Amount Due $_________
PAYMENT: Payment must accompany registration. Please type or print legibly in black ink.
[ ] Check payable to AENC [ ] MasterCard [ ] VISA [ ] American Express
Card Number _________________________________________________________ Expiration Date ______
Name on Card ________________________________________________________ Security Code________
Billing Address for Card_____________________________________________________________________
City____________________________________________ State ________ Zip Code____________ _______
Signature_________________________________________________________ Date___________________
Email address where receipt should be sent if different from above____________________________________________

6. NAME__________________________________ Page 2 of 2
AENC 2012 Annual Meeting Registration
Complete items below; send pages 1 and 2 and payment to AENC.
Please read the following BEFORE completing this form: If you have questions, call (919) 848-8255.
The Annual Meeting officially opens with the General Session on Sunday, June 10 at 1 PM and ends at
2 PM on Monday after the Luncheon, Awards and Business Session. There are several optional events and
activities listed below. Please complete item #1 or #2 for the Annual Meeting Registration and then add
others as you wish to participate. If you or your staff cannot attend the entire meeting, you have the choice
of registering for one day – either Sunday Only or Monday Only.
Sunday Includes: Brunch at the Proximity Hotel, Seminars, Breaks, and Sunday Event/Dinner at the
Grandover Resort
Monday Includes: Seminars, Buffet Breakfast, Breaks, and Lunch.
#1 AENC ANNUAL MEETING REGISTRATION - INCLUDES SUNDAY AND MONDAY
By 5 PM June 1 June 2 and after Amount Due
AENC Member (Association or Affiliate) $190 $220 $_________
Additional AENC Member $90 $90 $_________
►► (reduced fee applies only to Association members)
Non AENC Member $250 $280 $_________
Spouse or Child (over age 12)
Full Name______________________________ Informal First Name________________ $90 $_________
Full Name______________________________ Informal First Name________________ $90 $_________
Child (age 11 and under Free but please give us their names)
Full Name______________________________ Informal First Name________________ Free
Full Name______________________________ Informal First Name________________ Free
#2 DAY RATE- USE IF YOU ARE NOT REGISTERING FOR #1
AENC Member (Association or Affiliate) – Sunday Only $99 $_________
AENC Member (Association or Affiliate) – Monday Only $99 $_________
Non AENC Member – Sunday Only $129 $_________
Non AENC Member – Monday Only $129 $_________
#3 OPTIONAL EVENTS - Saturday and Sunday – June 9 and 10
SATURDAY GOLF CLASSIC, SATURDAY, JUNE 9, GRANDOVER RESORT – 11:30 AM TEE OFF – MUST BE PRE-REGISTERED
TRANSPORTATION IS ON YOUR OWN. LOCATED 10 MINUTES FROM THE SHERATON. FEE INCLUDES GREEN FEE, CART, & LUNCH.
Name_______________________________________ Handicap #_____ $100 $_________
Name_______________________________________ Handicap #_____ $100 $_________
Names of preferred foursome if applicable_______________________________________________
SATURDAY NIGHT PICNIC DINNER & BASEBALL GAME AT GRASSHOPPERS STADIUM – BUS TRANSPORTATION PROVIDED
MUST BE PRE-REGISTERED
Name________________________________________________________ $25 $_________
Name________________________________________________________ $25 $_________
Name________________________________________________________ $25 $_________
SUNDAY BRUNCH/HOTEL TOUR AT THE PROXIMITY HOTEL – SUNDAY, JUNE 10
INCLUDED IN REGISTRATION FEE BUT YOU NEED TO BE PRE-REGISTERED!
Bus Transportation provided from the Sheraton
Name________________________________________________________ FREE
Name________________________________________________________ FREE
Name________________________________________________________ FREE
TOTAL OF ALL ITEMS LISTED In Section 1 or 2 and 3 above………. $___________
Enter this amount in the space for Amount Due on page 1 of this form.
Send both pages with payment to AENC.