Marketing & Communications Conference

1. Communication Consultant Decision Matrix
Project/Initiative: ___________________________________________________________
Timeline: _________________________________________________________________
In-House Manager: _________________________________________________________
Rate each component on a scale of 1 to 7, with 1 being “low” and 7 being “high.” Add each score and
note the total in the column on the right.
Membership Considerations
Number of members/potential members impacted
Level of impact on key external stakeholders
Level of impact on industry future & growth
Level of buy-in for proposed initiative
Impact on membership growth/retention
Score
Score: ________/35
Strategic/Governance Considerations
Importance to strategic plan
Importance to individual board members
Level of buy-in from board/leadership
Importance to key external stakeholders (e.g. sponsors)
Importance to organization vs. other strategic initiatives
Level of media interest
Score
Score: ________/42
Resource/Logistical Considerations:
Score
Level of in-house expertise available
Availability of tools needed for project
Availability of funds for project
Amount of time available to complete
Knowledge of available external resources
Trust in known external resources
Score: ________/42
Higher scores in the first two sections generally indicate a need to look outside for help. Lower scores
tend to point more toward completing the project in-house.