3. What has become clear: We simply will not snap back to pre-recession levels or practices. We really can survive with less. But can we do what is required todaywith those same resource levels?
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5. Biggest impact of the economic downturn felt in late 2008 until 2010. Outlookfor 2011-12 is more optimistic. CEO Outlook
6. Association CEOs: Anticipated Change in Overall Revenue Average projected 2011 increase: 9%
20. Evolving Nonprofit Landscape* Technology Advances Demographic Shifts Networks Organize/ Enable Sector Blurring Volunteerism *Adapted from Convergence: How five trends will reshape the social sector, The James Irvine Foundation and La Piana Consulting, November 2009
21. Demographic Shifts Typical age distribution of a professional society …today McKinley Marketing Member Research
22. Demographic Shifts Typical age distribution of a professional society …in 10 years McKinley Marketing Member Research
23. Demographic Shifts Multiple generations working side-by-side Learn to share leadership across generations and cultures. Next generation of leaders less driven by ideology, more interested in Problem Solving and Work/Life Balance.
24. Sectors are Blurring More for-profit organizations see the value of “doing well by doing good” Challenge to associations is to thrive in a blended economy
27. Networks Organize/Enable Us Applying the new ways of networking to the traditional model. Allows for deeper, more meaningful collaboration Opens and encourages a global and diverse community of thought and practice. Associations may no longer be “institutions.” Less focused on the organization as a central unit Find ways to have impact across networks and programs. Forge new and/or collaborative partnerships.
28. Volunteerism Under Pressure Economic & time pressures make Virtual Volunteering and Micro Volunteering more attractive. Challenged to align volunteer opportunities with an increasingly diverse pool of volunteers. Engage in meaningfulwork.
29. When Five Trends Converge Demographic shifts Technology advances OUCH! Sector blurring Networks for organizing Volunteerism
30. It is the convergence of trends in motion and the accelerated speed of change that can distract us from creating and delivering on real value.
32. Living with a Mature Model We try to build our customer value proposition around our existing processes and resources… …this has acute impact on the unrealized potential of our membership value proposition.
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34. Delivering well on today’s issues allows permission to drive change.You can’t afford to invest in perfection.
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36. Contact Information Susan Robertson, CAE EVP, ASAE President, ASAE Foundation Phone: 202-626-2860 Email: srobertson@asaecenter.org Website: www.asaecenter.org
Notes de l'éditeur
EDITED THIS SLIDE (PRECEEDING SLIDES ARE NOT ALL OPTIMISTIC)
EDITED THIS SLIDE .. NOT SURE WE FULLY AGREE WITH THE PRESCRIPTION
Addressing the “Job to Be Done” is often a complex equation in an association contextOur structures, processes and resources are often out of sync with members’ needs, wants and expectationsTherefore, presenting a coherent membership offering is a struggle for manyA strong MVP begins start with a steadfast commitment from the top and shared understanding membership vs. product drivers