This document provides guidance on developing effective social media policies for associations. It discusses laying the groundwork like assessing risks and building capacity. Key aspects of a good policy include being built on trust, practical, designed to educate, without absolutes, and prepared for mistakes. The document offers tips for writing a first social media policy, like starting simple, referring to other policies, focusing on behaviors not tools, and emphasizing do's over don'ts. Sample social media policy components and an annotated example are also included.