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What is Social Media [board] FINAL
- 1. What is Social Media? And why is it a good thing for us to be doing?
- 2. What is Social Media? Social Media: A broad term used for various Internet-based applications (i.e. Facebook, Twitter) that that allow people and organizations connect with each other using the internet.
- 3. Who uses Social Media tools? • 400 million Facebook users worldwide; 50% log in each day. • 5 billion pieces of content shared each week on Facebook. • 55% of Hospitals in the United States use some form of Social Media. EVERYONE!
- 4. How is the VMC Foundation using Social Media?
- 9. What are the benefits? • Connect real-time with the people that matter • Engage a new, national audience • No direct cost • Allows us to highlight the work of important supporters • Provide rich, interactive content
- 10. Wow, Jim Beall Jr. really wants to tell people about the work we’re doing. And this didn’t require any lobbying!
- 11. “Chris keeps me in the loop with goings- on at VMC through his constant updates, so when we wanted to partner with a local hospital, I thought of VMC first.” - Ned Finkle, VP Strategic Marketing, NVIDIA “Chris, you are the heart and soul of Valley Medical Center.” - Hon. Liz Kniss, President, Santa Clara County Board of Supervisors In response to an e-mail alerting of a blog post
Notes de l'éditeur
- In September 2009, the VMCF started “listening” to how our community of supporters were following the VMCF online. We had thewildersideofhealth, a webpage, were using Constant Contact and a flickr page, but didn’t really know how users were interacting with the content on website. We also knew that there were a lot of other ways out there to reach out and engage our donor base that we weren’t using. B2B Social Media marketing was a developing field, and hospitals/non-profits were just starting to jump on the bus. Chris was identified as an innovator early on, so it seemed like a natural fit to explore how to fit our mission and unique messaging brand in to the world of Social Media
- To help guide our efforts, we developed a set of goals and intended outcomes for a social media pilot. Essentially, we wanted to “listen in” to how users were interfacing with our content Expand our outreach based on our new understanding And bring the who’s-who with us along for the ride
- While Twitter is a great thing to Chirp on, we learned through Thewilderside that users respond really well to primary source information, especially when it is about them! Enter VMCF Lifelines in February. We based the design and content idea on our former paper newsletter, Lifelines. Essentially, our blog is our REAL TIME Newsletter. Why wait? The content is streamed to our .org, new content is posted multiple times each week featuring dynamic content, and whenever something is posted that is new, Tweet tweet, facebook, etc.
- Facebook acts in similar way to twitter, but allows for more dynamic content. In just 6 months, we already have 401 fans of the VMC Foundation. Outside of our website, this is the main way that our demographic is accessing info on the VMC Foundation. We are currently using this as a community bulletin board.
- Twitter is the bellwether for real-time media messaging From a business perspective It is an important way to link everyone to your mission through multi-media content snippets. It may be useful to you to think about Twitter as being the interesting everyday chatter you hear around lunchtime. “I read this article, I spoke with so and so today and she said this, oh, andy groggel is so funny” It gives those who are interested, mostly community/national org’s/influencers a way to listen into what we see as important. 87 followers
- This is how users interact
- Lets dig a little deeper into the numbers These are very preliminary numbers, but Visitor overview: our usage peaks are smoothing out, which indicates that the people who are visiting our .org are doing so more regularly, most likely due to the consistently updating content. Where are people viewing our information from? OVERWHELMINGLY from County servers. This leaves a huge area for improvement on outside resourcing. Facebook: shows demographics