This document provides guidance on creating and executing an EwA event to promote AIESEC and recruit members. It outlines: 1) The purpose of EwA events to create customers for AIESEC programs and brand ambassadors 2) Key principles for EwA events including explaining AIESEC's mission and values, engaging participants through different activities, and ensuring skills development. 3) Details on planning an event including setting a date, agenda, activities, speakers, and venue as well as promotion strategies. 4) Metrics to measure an event's success like registrations, participation, and social media engagement.

1. EwA guide | Young Talents of Tomorrow | March 2013 | AIESEC Greece 2012-13
How to create a TMP
EwA event
Guide

2. EwA guide | Young Talents of Tomorrow | March 2013 | AIESEC Greece 2012-13
ELD
customers
AIESEC
promoters
1. Intro
This guide is meant to help you engage even more people with our
essence during the recruitment period and create ELD costumers
(especially TMP) and AIESEC promoters. This means that through the
following you can achieve both promoting AIESEC brand in general, but
also these products.
And through this guide, you will have a clear mage of how is going to
be done.
2. Reasons
 EwA activities should support your entity’s performance, health
and impact.
 Should be something ongoing taking into account a careful balance
of resources and focus between ELD programs and EwA activities
 Aim at introducing AIESEC to more young people
 Follow AIESEC’ s brand experience guidelines
 Focus on value for individuals and not organizations
 The goal of EwA activities is to create ELD customers (people
entering in our programs) and AIESEC promoters (people that will
be ambassadors of AIESEC and they will know its value and they
will promote it to others, friends etc so as to build brand awareness
EwA activities goal
GENERAL

3. EwA guide | Young Talents of Tomorrow | March 2013 | AIESEC Greece 2012-13
3. General Principles of EwA
Individuals become aware of and experience the following in this phase:
The WHY, HOW and WHAT of AIESEC
AIESEC’s values
The value propositions of AIESEC’s value based platform
Participate in activities that facilitate learning as well as contribute
to AIESEC
Expose the audience to different activities to interact with the
message constantly through different ways and for a long period of
time.
The participants should experience something intense through it
and LEARN something.
Expectations you set through the EwA activities for skills
development and other, make sure you can ensure them through
their experience.
4. Target audiences of EwA
I’m a young person, student of AEI/TEI, 18-24, with interest in the
specific topics and...
I don’t know AIESEC
I don’t know AIESEC but I’m engaged with its essence through
other organizations
I know AIESEC, I applied but I wasn’t selected.
I know AIESEC and I haven’t applied because…
Whoever wants to attend, e.g. professors, parents are welcomed

4. EwA guide | Young Talents of Tomorrow | March 2013 | AIESEC Greece 2012-13
1. Some basic and important things that you have to keep in mind are:
Agenda (Use the “Young Talents of Tomorrow Agenda”) and adapt it to
your local reality/needs
Set the final date of the event
Create a plan of activities and timeline that need to be done in order to execute
the event
Set responsibles for each activity
Find speakers (send invitation from now on to the Partners that will deliver the
session) and start making the draft content of their speech/workshop
Find venue (Venue could be: a room in the university, conference room in a
hotel, outer spaces, etc.)
2. Then Promotion comes:
Make a simple online registration form for student (And save their contacts for
future presentation or participation to other EwAs)
Start the promotion (word of mouth, poster, flyer, logo, online media (fb, site,
UNI media), students databases, stand, through professors). HAVE A PLAN!
What to promote: Theme of Agenda, Date of Event, Venue and Speakers
3. Having a goal will make you understand if it was successful:
# of registrations
# of participants
# of interested students for TMP
# of new recruits
# of people that provide their contacts to send them our external newsletter
Increases on social media followers
Outputs from Questionnaire, in order to realize if the EwA had successful
content
4. Have in mind:
Don’t forget some important things that will make the EwA fantastic and successful
in the way you want.
.
BEFORE THE EVENT

5. EwA guide | Young Talents of Tomorrow | March 2013 | AIESEC Greece 2012-13
Some more extras for the Agenda
It should last approximately 2 hours.
Finalize which of the 4 themes are you going to prepare and promote
Professors or Alumni can say there opinion and recommend AIESEC, as an
organization that has many opportunities to develop their skills and gain
experiences that will be helpful for them and for the society.
Returnees and members can do story telling
Have printed the “Delegates questionnaire”
In the end you can have something like mini global village.
5. Be prepared & have a plan B
Make sure that everything is ok, with venue, speakers, flow, students. Have also plan
B in any case (one back up session for example.)
Everything will be prepared so now you have to do some very important small things:
1. Your attitude:
Be enthusiastic and be sure that you know what are you talking about
Be talkative with students
Do NOT oversell and under deliver.
Show the AIESEC spirit
2. Showcasing of event
For such an event it should be showcasing during and after the event.
During:
Shoot photos and video
You can do a live streaming or live tweeting and Facebook posts, in order to
be viral.
You can also invite some media Partner to attend and write something about
this.
3. Outcome of event for delegates
DURING THE EVENT

6. EwA guide | Young Talents of Tomorrow | March 2013 | AIESEC Greece 2012-13
An event like this can give you much information.
If viral events like this are likely
If through these, students can understand what AIESEC is
If eventually they become promoters or costumers of AIESEC
This information you can get it with an easy way from the file “Delegates
Questionnaire”. Give them the printed papers.
4. Agenda management
Make a rehearsal with the speakers before the event starts
Check all logistics needed
Have a time keeper
1. Reporting
In the end of EwA, you have to do something in order to have the final and total
report, with information like what happened and which was the result.
You can have “Report file for EwAs” in order to fill it. (Upload it on myaiesec.net)
This will give you the opportunity to
 Keep data for future use
 Have the overall of the event in one file
2. Showcasing of event
After:
Use these photos and report outcome details
Make this content viral in social media
You can write an article in one media channels
AFTER THE EVENT