Backwards planning & strategy planning gcdp all tiers

Backwards Planning & Strategy Planning
GCDP All Tiers

Overview MC Planning
Goal
Product
and
Partner
Planning
Backwards
planning &
strategy
planning
Implementation
Planning

Backwards planning & strategy planning
Once you have your Re goals..
How do you come up with the right strategies to
achieve these goals?
…You look at your current backwards plan
(Re, Ma, Ra, Sign Up, No of members but also Ma-Re rate, Ra-Ma rate, Lead-Ra rate,
productivity of members)
And see where the gaps are, so you know where to improve
with strategies..!

Session Objectives
I can identify gaps in
my backwards plan to
come up with grounded
strategies for growth
I understand how to
come up with strategic
projects to grow
programs
(involving FO and BO)

Session Objectives
Where
you are:
Current
State
Your
ambition:
Goals
With
who you
are going
How to
get there?

The Steps.
1a. Assess
the current
state of the
program
1b. Identify
the key KPI’s
you want to
improve with
strategies
How to build strategies for programs.
2. Brainstorm
to come up
with strategies
for these KPI’s
3. Prioritize
strategies Using
the
Impact/Feasibili
ty Matrix

Prog
ram
Cluster
1&2
Strategy 1
& KPI
Strategy 2
& KPI
Strategy 3
& KPI
Cluster
1
All
clusters
Activitie
s
Resp
The Output
Activitie
s
Resp
Activitie
s
Resp
Exchange
Project(s)
Exchange
Project(s)
Exchange
Project(s)

1. Assess the program current state
Past
performance
RMR & SPs
SWOT
analysis of
program
Assess key
strategies
1314

Past
performance
RMR & SPs
✧ You need to take a look at the backwards plan of your current state
✧ See which KPI’s you want to move
✧ Then make a backwards plan based on you realisation MoS

# of
Members in
iGCDP
# of Sales
Meetings, or
Sign-Ups
# of
Customers
# of Raises # of Matches
# of
Realizations
5,2805,44910,9523,653~25,000~8,000
3
Meetings/
Member
10
meetings/
RA
3 TNs
RA/Custo
mer
50% MA
Rate
97% RE
Rate

# of
Members in
iGCDP
# of Sales
Meetings, or
Sign-Ups
# of
Customers
# of
Realizations
5,2805,44910,9523,653~25,000~8,000
3
Meetings/M
ember
10
meetings/R
A
4 TNs
RA/Custom
er
50% MA
Rate
97% RE
Rate
✧ Make sure you know these KPI’s!
✧ Some you can find on the current aiesec.net, some you will need to find in your
CRM or ask your LCs for! (eg. # members, meetings/member/month etc)
✧ When you have this data, you will be able to assess where the gaps are based
on actual facts and not assumptions!

# of
Members in
iGCDP
# of Sales
Meetings, or
Sign-Ups
# of
Customers
# of
Realizations
1001103301103300275
12
Meetings/M
ember
10
meetings/R
A
3 TNs
RA/Custom
er
33% MA
Rate
97% RE
Rate
✧ Take a look at this example of Entity A.
✧ What is the KPI which you think you can improve the most?

# of
Members in
iGCDP
# of Sales
Meetings, or
Sign-Ups
# of
Customers
# of
Realizations
1001103301103300275
12
Meetings/M
ember
10
meetings/R
A
3 TNs
RA/Custom
er
33% MA
Rate
97% RE
Rate
✧ In this case the Matching Rate is particularly low
✧ You can choose to Ma Rate as one of the KPI’s you want to build strategies for.

Past
performance
RMR & SPs
✧ Once you have decided the KPI’s you want to move, you can make a backwards plan for the your RE GOAL
✧ You will be able to see how much you will need to increase your KPI’s and if your Re goal is feasible..!

SWOT Analysis
✧ Then make also a SWOT analysis of the program based on your insights of the backwards plan
✧ and any additional insights you have about the program in your reality
✧ (eg. Based on external data/research)

1b. Assess KPI’s you want to improve
✧ You know your
✧ 1) backwards plan
✧ 2) you ideal backwards plan
✧ 3) your SWOT
✧ Conclude with the 2-3 KPI’s you want to impact to improve program results

2. Brainstorm for strategies
Past
performance,
SWOT, 1314
Strategies
Global
Growth
Model
National
Growth
Model
Use the following
resources:

2. Brainstorm for strategies
For
example:
✧ Quick presentation of growth model(s) if needed
✧ Divide team in sub groups to rotate around programs
to come up with strategic projects for 1415
✧ Give content in terms of goal achievement, SP/IS and timeline

Please
Note!
We are using a growth model
to be able to customize
strategies for different realities!

This means… when we come up with
strategies, we need to understand
for which clusters they are relevant!
Please
Note!

oGIP
Cluster
1
Conversion
KPI: conversion
rate
Optimized
Selection
KPI: Ra-Ma
time
Strategy 3
& KPI
All
clusters
All
clusters
Segment leads
Build information flow
Update website content
VP oGIP
VP Mrk
VP Mrk
Example!
Co-create selection criteria
Build communication flow
Create selection materials
VP oGIP
VP oGIP
VP oGIP
Activities Resp
All
Exchange
Project(s)
Teach
Colombia
Exchange
Project(s)

✧ Strategies can and should involve TM MRK QUALITY, FIN and OPS
✧ Make sure you know if strategies are driving Ra Ma or Re
✧ Some strategic projects are for all clusters, some only for cluster 1 for example
Take into
account!

“
Brainstorming strategies without
understanding your current state
(backwards plan). You will not
know if you are trying to solve the
right problem!

“
Planning only activities not strategic
projects

“
Not connecting projects to program
growth in RMR or NPS

“
Not involving BO in the strategic
projects

“
Not customizing your strategies for
different clusters

“
Not prioritizing your strategies

“
Only planning long term growth
strategies

Backwards Planning & Strategy
Planning

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