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Five Simple Rules to Avoid Marketing Failure

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Joshua Tree Internet Media, LLC
Joshua Tree Internet Media, LLC

Lisa Trosien, ApartmentExpert.com presents on marketing failure at the 2010 AIM Conference.

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AIM 2010 ,[object Object],[object Object],[object Object]
#1. Sometimes a Name Change Is in Order
 
 
#2. Know Your Audience
Is there a class divide online?
People in more affluent demographics are 25 percent more likely to be found friending on Facebook, while the less affluent are 37 percent more likely to connect on MySpace.
#3. You’re Ultimately Responsible for What’s Out There
Trademark Infringement
OOPS!
 
 
#4. Beware the Rogue Marketer
Let’s use a “Twilight photo”…no one’s using those!
 
#5. If You Ask for Help, Make Sure the “Help” Knows What It’s Doing…
 
What the broker is showing…. What the property really looks like
For Rent Front Cover Spring 2009
For Rent Spring Standard Ad 2009
For Rent Winter Standard Ad 2009 - Hired New PR/Ad Firm -Redirected demographic marketing
For Rent Front Cover Winter 2009

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