5. Distribution of Mullet Sales – The Long Tail of Mullets Collectively, things that are in rather low demand can rival the blockbusters. The Blockbuster Classic Mullet Camaro Mullet Mullhawk Scullet Mullet Types Total Sales Wavy Hair Mullet 3 Prong Rat Tail Permullet
9. Rhapsody Data 2004 – Walmart and Rhapsody Source: 2004 – Long Tail; Chris Anderson, MIT, Carnagie Mellon 50,000 500,000 Songs Available at both Wal-Mart and Rhapsody Songs only available at Rhapsody 26% of Sales The Blockbusters Songs Sales
14. Apartments for rent - Keyword Search Long Tail Source top 200 Apartments for rent keywords on word tracker Top 10 = 32% Long Tail = 68% Top 200 Apartment Search Words March Clicks The Blockbusters
15. What are the Business Implications on Being on Many Sites?
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17. Challenges with posting to Many Sites 1) Opportunity Cost – Time Spent Posting FreeRentalUpdates.com Posting 10 Communities to 50 sites Updating Weekly Paying $10/hour $42,469 per year 2) Human Errors – Data Distortion 3) Technology Limitations – XML, RSS, Etc 4) Economic Cost – Costly to post on many Paid Sites
18. Services that Solve Distribution Challenges Yes Proprietary Posting Technology Paid Email / Phone Yes Yes 60 Apartment Marketer Yes XML Set Up Fee Email 7 Free Rent Up Dates Email / Phone Email Email Tracking Paid Free Paid Cost XML XML XML Technology 4 Rental Address 8 Postlets 7 Vflyer Compatible w/ Third Parties Free + Paid Sites Local Sites Distribution Partners Solutions
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20. What will ads look like on Many Sites? Search Engines Rental Sites Classifieds
Today I am going to discuss the power of the long tail and why your communities should be syndicated across many rental and classifieds sites. Before we dive in, we need to know what the long tail means..