Pay Per Click and Beyond
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Presentation by Howard Tager, CEO, Tiger Lead Solutions to Apartment Internet Marketing Conference - aimconf.com
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Pay Per Click and Beyond
- 1. Paying Per Click Howard Tager, CEO TigerLead Solutions May 1, 2009
- 2. Paying Less Per Click and Less Per Lead and Less Per Sale Howard Tager, CEO TigerLead Solutions May 1, 2009
- 3. The Fully Integrated Approach
- 6. The Conversion Cycle Click to Lead Conversion %
- 7. The Landing Page: Give People What They Want!
- 8. The Landing Page: Give People What They Want!
- 9. The Landing Page: Give People What They Want!
- 10. The Landing Page: Give People What They Want!
- 11. The Landing Page: Give People What They Want!
- 12. The Landing Page: Give People What They Want!
- 13. The Landing Page: Give People What They Want!
- 14. The Landing Page: Give People What They Want!
- 15. The Landing Page: Give People What They Want!
- 16. It’s All About the Funnel!
- 17. Maximizing ROI: Give People What They Want and They Will Convert and Become High Quality Leads
- 18. The Conversion Cycle Lead to Sale % Lead to Sale %
- 20. The Conversion Cycle Lead to Sale % Lead to Sale % Lead Management
- 21. Lead Management Where’s the follow up?
- 22. Lead Management: See the follow up
- 23. Know Your Leads!
- 24. Cultivate Your Leads: Best Practices
- 25. Manage Your Sales Staff: Nowhere to Hide!
- 26. The Conversion Cycle CTR (Click thru Rate) Click to Lead Conversion % Lead to Sale % Lead to Sale % Drip Alerts
- 27. Cultivate Your Leads – Keep them Warm
- 28. Maximizing ROI: Call/Email Immediately, Be Helpful and Personal and They Will Become Closed Sales
- 29. A Case Study: Woodland Hills, CA
- 30. A Case Study: Woodland Hills, CA
- 31. A Case Study: Woodland Hills, CA??
- 32. A Case Study: Woodland Hills, CA??
- 33. A Case Study: Woodland Hills, CA??
- 34. A Case Study: Woodland Hills, CA
- 35. A Case Study: Woodland Hills, CA
- 36. A Case Study: Woodland Hills, CA
- 37. A Case Study: Woodland Hills, CA
- 38. A Case Study: Woodland Hills, CA
- 39. A Case Study: Woodland Hills, CA
- 40. A Case Study: Woodland Hills, CA
- 41. Know Your Key Metrics’ vs. Your Competitor’s 387% more pages viewed year to date than at our competition’s sites
- 42. Know Your Key Metrics’ vs. Your Competitor’s Double the number of pages viewed per visit compared to our competition
- 43. Know Your Key Metrics’ vs. Your Competitor’s A 22% lower “bounce rate” than the competition
- 44. Know Your Key Metrics’ vs. Your Competitor’s Our visitors spend twice as much time on our site versus the competitor’s sites
- 45. Give Them a Reason to Come Back! 55% of our site visitors are returning and they spend even more time on the site than new visitors
- 46. The Fully Integrated Approach
- 47. Up Your Conversions to Boost Your ROI! CTR (Click thru Rate) Click to Lead Conversion % Lead to Sale % Lead to Sale % Drip Alerts Lead Management