ReshaMandi is introducing a print forecast to provide weavers with market intelligence to help them craft products that will appeal to customers. The print forecast will analyze fashion trends from various sources to provide region-specific information on popular upcoming prints, designs, motifs, colors and styles. This will help weavers produce products that sell better, avoid unsold inventory, and increase their profits. Weavers can access the print forecast through the ReshaMandi app or website.
3. Weavers are the custodians of our handloom legacy. They are the
backbone of our handloom sector, dedicating themselves to crafting
world renowned Indian six yard wonders and exquisite fabrics.
For several years, our weaving sector has remained impermeable to
technology. The weavers fleet continued to weave fabrics, sarees
using traditional weaving techniques.
4. ReshaMandi with its groundbreaking technology is introducing
unique features that will redefine the way weavers craft products.
ReshaMandi’s print forecast will provide market intelligence to
weavers, guiding them to craft products that will strike the right
chord with customers and thus will sell more.
6. A business or enterprise can maximise its profits only by catering to
the dynamic needs of a market. However, this is not easy. At a time
when market trends change on a daily basis, it is difficult for small-
business fabric weavers to discern consumer interests and create
products accordingly.
For weavers, a clear-cut understanding of the motifs, designs, and
prints that will appease the end consumer is of paramount
importance.
7. How will a weaver access this kind of data or knowledge?
ReshaMandi’s most recent offering, a print forecast, provides
weavers with the necessary market intelligence. This unique forecast
was created specifically with the Indian fashion market in mind.
It will provide region-specific information about the prints, designs,
and motifs that will be prevalent in the fashion segment in the
months to come.
8. ReshaMandi decodes trends and styles for
weavers
ReshaMandi’s print forecast is extensive, providing insight into future
fashion trends. It is created after carefully analysing several aspects that
influence or dictate Indian fashion trends. The prints on fabrics that are in
rampant use in show biz, and entertainment industries, the attire and
sarees adorned by celebrities, and the weather and architectural motifs
prevalent in regions were all considered while curating these product
forecasts.
Apart from being comprehensive in nature, these print forecast reports for
the weavers will elucidate the styles, i.e. motifs, and colours that the
consumer will gravitate towards in the seasons to come.
9.
10. Print forecast will also give a modern touch to some of the traditional
six-yard wonders. For instance, some weavers craft traditional
Dharmavaram sarees in yellow colour but consumers prefer other
colours.
By following ReshaMandi style guides, they will be able to gauge in
advance the fast-moving colours, fabric prints, type of saree borders,
and upcoming trends, incorporate them in their products and ensure that
the sarees they weave will find buyers in the market.
11. ReshaMandi’s print forecast offers multitude of
benefits
Through ReshaMandi’s print forecast, weavers can use the correct
style guides, and craft fabrics and sarees while keeping in view the
latest fashion trends followed in the market.
This not only ensures better saleability for their products but also
prevents inventory wastage and unnecessary capital expenditure.
12.
13. The sarees and fabrics that fail to stand out in the market, end up as
dead inventory, consuming storage space in the weaving units. The
efforts and man-hours spent on unsold goods are futile.
Manufacturing and operational costs spent on weaving the unsold
products negatively impact the craftsmen’s profits. Just by guiding
the weaver fleet to craft the right products, ReshaMandi is
preventing them from incurring huge losses and adding an edge to
their income profiles.
14. ReshaMandi’s print forecasting feature on the
ReshaMandi app
Weavers can avail print forecasting reports through the ReshaMandi
app or visit
https://ecosystem.reshamandi.com/collections/prints
ReshaMandi is empowering our country’s weavers with the right
methods and techniques to weave and sell right through tech-enabled
solutions.
