Venture Lab 2012

1. Final Report for OAP Venture Lab
Infotainment team
MyTripStory
Create an exciting story of your trip

2. Initial Idea and Value Proposition
MyTripStory is a service for travelers who would like to
create an exciting story of their journey.
MyTripStory is a colorful styled tale about one's journey
with photos, maps, routes, descriptions of impressions
and a lot of interesting details and statistics.

3. How we have pivoted to test
opportunity
1. First hypothesis
2. First experiment (15 face2face interviews)
3. Results of the first experiment
4. Competitors research
5. Second hypothesis
6. Second experiment (e-survey, 77 resp.)
7. Results of the second experiment
8. Market size evaluation
9. Final idea and Value proposition

4. Who our users are and
what the Value proposition is
Initial view Changed view
Tourists (4 types of)Сreate a Active touristsGet colorful
story, save, share it with "snapshot-trip-story" without
friends/family spending much time
Business travelersBoard Bloggers, passionate
records of their often business travelersCreate exciting story of
trips their trip for their audience and
Campers and discovery himself
travelersLogbook of their Passive tourists and Business
crusades travelersno interest

5. What potential users want
Initial thoughts Some findings
Most of users: Most of users:
– want to get a lot of – don't need a lot of statistics
different statistics – want styled trip reports made easily from
– like to write their trip range of templates
story – want to have opportunity to get printed
trip story book or infographics
– don't want spend much time on a story
writing

6. Potential evolution of Initial Idea
into conception "Stories of places"
Problem: Many places are famous due to their stories,
but these wonderful stories are scattered all over the
Internet or stored in hard accessible sources
Need: As consumers are looking for offers and discounts
on Foursquare, as travelers looking for interesting
stories and impressions in their journey. They would
like to touch the story and share it with others.
Solution: MyTripStory could help travelers to discover
stories of places and make it a part of their trip story

7. Competitors research
We decided to choose only active tourists segment (refused
from "bloggers" and "passionate travelers")

9. Market size
27% annual market growth - based on Y2Y users growth of
special trip applications (Tripit, Tripadvisor)

10. Final Idea and Value proposition
MyTripStory is a service for active tourists who would like to
get an exciting story of their journey without spending
much time.
Based on added manually and automatically gathered data
about a trip: geopoints, fun stats, facts and descriptions,
photos and other media, information from social networks
MyTripStory creates a colorful story (infographics, e-album,
trip story book) according templates user choose.