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EVALUATE & IMPROVE YOUR LIBRARY WEBSITE IN 10 STEPS
                   PART THREE:




USER RESEARCH & MORE

                  AMANDA ETCHES
                  AARON SCHMIDT
THE BASICS
PUBLIC
 SITES
SEARCH BOX
  HOURS
 LOCATION
 CONTACT
  EVENTS
 SERVICES
“KIDS”
FOR PARENTS
WEAREINFLUX.COM/PREFAB
WEAREINFLUX.COM/ONEPAGER
ACADEMIC
  SITES
Find books, articles, etc.   GO
FOR GRAD
STUDENTS
FOR GRAD
STUDENTS
SUBJECT GUIDES

COURSE GUIDES
SUBJECT GUIDES

COURSE GUIDES
LIBRARIANS
ARE DESIGNERS
WHAT IS DESIGN?
ARRANGING
THINGS FOR A
  PURPOSE
EVERYTHING IS
  DESIGNED
THE ROLE OF THE DESIGNER IS
THAT OF A GOOD HOST
ANTICIPATING THE NEEDS OF
THEIR GUEST.
DESIGNED HOW?
DESIGNING FOR
  BEHAVIOR
DESIGNING
  WITH
 INTENT
CURIOSITY
EMPATHY
EASY
   THEN
INTERESTING
5 STEPS
OF DESIGN
THINKING
UNDERSTAND
OBSERVE
PROTOTYPE
EVALUATE
IMPLEMENT
TECHNIQUES
BEHAVIORAL


ATTITUDINAL
USABILITY
 TESTING
WHAT

WATCHING
 PEOPLE
USE YOUR
 WEBSITE
WHY



FIND PAINPOINTS
HOW
CRITICAL TASKS


MUST-HAVES FOR
FOR YOUR USERS
RECRUITING
 TESTERS
CONDUCTING
  A TEST
SCRIPTS
“it’s not you,
   it’s us!”
SCENARIOS

  “Search a library database
for an article about exercise.”
SCENARIOS

     “Search a library database
   for an article about exercise.”

“You want to run a marathon and need to
 know how to train for it. Find the latest
       information in a magazine
    about training for a marathon.”
YOUR TEST
  ROOM
THE DEBRIEF
SURVEYS +
FOCUS GROUPS
PAPER
PROTOTYPING
WHAT


TESTING EARLY
 PROTOTYPES
WHY


    SAVE TIME!
   SAVE MONEY!
MAKE INFORMED CHOICES!
HOW
o n u s !
B
5 SECOND TESTS
CARD SORTS
DIVIDE
THE DOLLAR
SEARCH    $0.70
HOURS     $0.10
CONTACT   $0.10
MAP       $0.10
          $1.00
CONTENT RANKING
HEAT MAPS
INSERT
INSERT
A/B TESTING
LEARNING
  MORE
WEAREINFLUX.COM/UX
WALKINGPAPER.ORG
USABLELIBRARY.ORG
MATTHEW.REIDSROW.ORG
WEAVEUX.ORG
CONCLUSION
EVERY
DECISION
WE MAKE
AFFECTS HOW
PEOPLE
EXPERIENCE
THE LIBRARY.
LET’S MAKE SURE
WE’RE CREATING
IMPROVEMENTS
?????
THANKS!!

 AMANDA ETCHES
 AARON SCHMIDT
      WEAREINFLUX.COM
HELLO@WEAREINFLUX.COM

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Evaluate & Improve Library Website in 10 Steps