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Marketing Metrics Worksheet Who will see these metricsandwhatdo*they* needtoget fromthem? What kindof online metricswillyougather?(page views,comments,retweets,etc?) What kindof offline metricswill yougather?(comments fromfrontdesk,circstats,program attendance,etc.) Will youuse a 3rd party analytical tool?Whichone? How will youstructure yourmetrics?(monthlyspreadsheets,aparagraphina regularreport,etc.)
Third Party Statistical Tools Twitter- http://tweetstats.com/ Blogs– http://www.google.com/analytics Facebook – built-in,Insightsbox onleftsidebarof apage YouTube – built-in Flickr– built-in

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Marketing Metrics Worksheet

  • 1. Marketing Metrics Worksheet Who will see these metricsandwhatdo*they* needtoget fromthem? What kindof online metricswillyougather?(page views,comments,retweets,etc?) What kindof offline metricswill yougather?(comments fromfrontdesk,circstats,program attendance,etc.) Will youuse a 3rd party analytical tool?Whichone? How will youstructure yourmetrics?(monthlyspreadsheets,aparagraphina regularreport,etc.)
  • 2. Third Party Statistical Tools Twitter- http://tweetstats.com/ Blogs– http://www.google.com/analytics Facebook – built-in,Insightsbox onleftsidebarof apage YouTube – built-in Flickr– built-in