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Aims
To identify different rebranding strategies in Hastings
   To assess the success of different rebranding
           strategies used in Hastings.
Study Area - Hastings




                               PM – Old town
AM – New town
Place Profile       3   2

Strategies
  Players

                            1
                4
Hastings and Bexhill Task Force                     A group of partners who came together to develop the five point regeneration
South East England Development                      plan for the area.
Agency, Hastings Borough Council, Rother            The Task Force meets regularly to check on the progress of regeneration and
District Council, East Sussex County Council, the   make decisions on the direction of projects.
two local MPs Michael Foster and Gregory
Barker,English Partnerships and the Government
Office for the South East.

Sea Space                                           The local regeneration company, Sea Space, set up in 2003 by the Task Force
                                                    is carrying out the Task Force's five point plan getting planning permission for
                                                    projects and building them. Sea Space has a small team of professionals with
                                                    experience in regeneration, urban planning, building, tourism, transport,
                                                    business and education.


Hastings Borough Council                            As the local authority, we have a major role to play in the town's regeneration.
                                                    As well as being a partner in the Task Force, we have our own Regeneration
                                                    Strategies and projects which supplement and support the five-point plan. In
                                                    particular we lead on the issue of trying to get local people the skills and
                                                    employability for the new jobs being created.



SEEDA                                               The South East England Development Agency is responsible for sustainable
                                                    economic development and regeneration across the whole of the South East of
                                                    England. It brought together the partners of the Task Force and helped to
                                                    develop the five-point plan.


English Partnerships                                The national regeneration agency, helping the Government to support high
                                                    quality sustainable growth in England, including bringing back into use large
                                                    derelict sites. As well as being part of the Task Force, English Partnerships is
                                                    overseeing the Millennium Communities project in Ore Valley and has built the
                                                    new community centre at Priory Road.
Evaluating urban Rebranding schemes

                              How
    Question               successful
  What makes a                 has
  successful urban          it been?
       area?

     S.E.E            What urban Rebranding
                     schemes can you think of
                      from your fieldwork or
                      research and reading?
Cultural Rebranding: Jerwood on the Stade
Ingredients for a successful urban area
• Technology and innovation
• Quality education
• Sound transport and communication network
• Being culturally and ethically diverse
• Being safe and secure
• Having as low-skilled and high-skilled labour mix
• Possessing a distinctive character (including retail)
• Having a historic interest, high quality design , green
  spaces, social interaction (cafes and bookshops)
• Having a mixture of residential tenures and types

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Hastings new town rebranding

  • 1. Aims To identify different rebranding strategies in Hastings To assess the success of different rebranding strategies used in Hastings.
  • 2. Study Area - Hastings PM – Old town AM – New town
  • 3. Place Profile 3 2 Strategies Players 1 4
  • 4.
  • 5. Hastings and Bexhill Task Force A group of partners who came together to develop the five point regeneration South East England Development plan for the area. Agency, Hastings Borough Council, Rother The Task Force meets regularly to check on the progress of regeneration and District Council, East Sussex County Council, the make decisions on the direction of projects. two local MPs Michael Foster and Gregory Barker,English Partnerships and the Government Office for the South East. Sea Space The local regeneration company, Sea Space, set up in 2003 by the Task Force is carrying out the Task Force's five point plan getting planning permission for projects and building them. Sea Space has a small team of professionals with experience in regeneration, urban planning, building, tourism, transport, business and education. Hastings Borough Council As the local authority, we have a major role to play in the town's regeneration. As well as being a partner in the Task Force, we have our own Regeneration Strategies and projects which supplement and support the five-point plan. In particular we lead on the issue of trying to get local people the skills and employability for the new jobs being created. SEEDA The South East England Development Agency is responsible for sustainable economic development and regeneration across the whole of the South East of England. It brought together the partners of the Task Force and helped to develop the five-point plan. English Partnerships The national regeneration agency, helping the Government to support high quality sustainable growth in England, including bringing back into use large derelict sites. As well as being part of the Task Force, English Partnerships is overseeing the Millennium Communities project in Ore Valley and has built the new community centre at Priory Road.
  • 6. Evaluating urban Rebranding schemes How Question successful What makes a has successful urban it been? area? S.E.E What urban Rebranding schemes can you think of from your fieldwork or research and reading?
  • 8. Ingredients for a successful urban area • Technology and innovation • Quality education • Sound transport and communication network • Being culturally and ethically diverse • Being safe and secure • Having as low-skilled and high-skilled labour mix • Possessing a distinctive character (including retail) • Having a historic interest, high quality design , green spaces, social interaction (cafes and bookshops) • Having a mixture of residential tenures and types