1. Do’s
1) Engage constituents at onset in meaningful ways,
you will see the payoff
2) Be willing to try things, be willing to fail (just
calculate risks going in)
3) Be found in as many places as possible
4) Sweat the small stuff, it matters
5) Leverage, leverage, leverage
6) Don’t be afraid to ask – be “shameless,” but in a
good way, for a good cause!

2. Dont’s
1) Don’t put all eggs in one basket, diversify
2) If you build it, they will come – maybe
3) Don’t make a decision until you have to – gather
data, make informed decisions
4) Don’t start something new unless willing to
commit over long-term
5) Don’t think you have to do it alone
6) Don’t forget who you are as an organization –
stand for one thing and “own” it!