1. Chicago AMA Presents
“Big Data….Big Relevance & ROI”
April 25, 2013 6 – 9:30pm n 1871 (Merchandise Mart, Chicago)
Overview
Today’s world is all about data, and lots of it. We create data with almost everything we do
– clicks, queries, purchases, tweets and Likes. The data adds up, and it’s golden if you know
how to make sense of and act on it. It’s game-changing Moneyball data, there for the taking
for marketers.
Google built its empire on big data, first by increasing search accuracy and then through
About Our Speakers ad relevance. iPhone’s Siri is getting better all the time thanks to big data, as it fine-tunes
answers to requests constantly. And it’s good for business.
Gartner, Inc. (NYSE: IT) is the world’s leading
The use of big data has improved the performance of business on average by 26% and that
information technology research and advisory
impact will grow to 41% over the next three years, according to Capgemini’s study of 600
company. Gartner delivers technology-related
C-level and senior executives.
insight necessary for clients to make the right
decisions, every day. From CIOs and senior IT Traditional marketers and entrepreneurial start-ups alike have room to benefit from the
leaders in corporations and government advantages that big data brings. At this “Evening with the Expert” event, attendees will
hear insights on:
agencies, to business leaders in high-tech and
telecom enterprises and professional services n B
enefits, best practices and business impact of moving to a data-driven
firms, to technology investors, Gartner is a valu- marketing model
able partner to clients in 12,400 distinct organiza- n H
ow to leverage data and analytics to develop an effective BI and
tions. Founded in 1979, Gartner is headquartered performance management strategy
in Stamford, Connecticut, U.S.A., and has 5,300 n H
ow to define the correct metrics to accurately successfully measure your results
associates, including 1,280 research analysts and
n H
ow to assign value to various touch points along the purchasing path
consultants, and clients in 85 countries.
Featured Speaker panel will include:
Simple Relevance, a leading 1871 technology n D
oug Laney, VP Research and Analytics at Gartner
company (https://www.simplerelevance.com/) n E
rik Severinghaus, CEO and Founder of Simple Relevance
helps midsized B2C companies increase revenue n W
orking on CMO speaker candidates (Mike Ma/Vanguard, Linda Bartman/Cars.com)
by personalizing communication. The Simple
Relevance platform takes into account behavioral, Program will run from 6– 8:30pm, followed by an hour long reception where you can, network
and mingle over cocktails and appetizers at 1871, Chicago’s new tech innovation center
past purchase, demographic, predictive
located in the Merchandise Mart.
analytics and Social data to help companies
increase their audience engagement and We expect 100-125 attendees in attendance among a wide array of leading B2C and B2B
develop unique, personalized and optimized marketers in the Chicago community (see attached for more reference).
communications for their customers.
http://tech.co/simple-relevance-2012-07
Event Sponsors Our Chapterwide Sponsors
CONTACT:
Michael Long, Executive Director | 312-280-0449 Chicago Chapter of the American Marketing Association
michael@chicagoama.org | www.chicagoama.org 645 N Michigan Ave, Suite 800, Chicago, IL 60611