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Clean.          A Climate Cycle Marketing
Energy.
Movement.
              Overview for the Chicago AMA




                            OUR MISSION
                Climate Cycle inspires students to green our
            world. This is made possible by alliances between
                students, communities, and corporations.
CLEAN.   ENERGY.   MOVEMENT.




                        2
Inspiring Students to Green Our World
July 18, 2012

                 A Climate Cycle Marketing
                Overview for the Chicago AMA
          CLEAN.            ENERGY.           MOVEMENT.




                                                   3
                       www.climatecycle.org
Inspiring Students to Green Our World
July 18, 2012

                 A Climate Cycle Marketing
                Overview for the Chicago AMA
          CLEAN.            ENERGY.           MOVEMENT.




                                                   4
                       www.climatecycle.org
Clean.   Energy. Movement.
                                 6 Killowatt
                                 Solar Array

  Already in our first 3 years…
Clean.   Energy. Movement.
                                     6 Killowatt
                                     Solar Array

      Already in our first 3 years…
• 12 Solar Schools

•
Clean.   Energy. Movement.
                                          6 Killowatt
                                          Solar Array

   Already in our first 3 years…
• 12 Solar Schools
• 25 green school projects (non-solar)*
Clean.   Energy. Movement.
                                          6 Killowatt
                                          Solar Array

  Already in our first 3 years…
• 12 Solar Schools
• 25 green school projects (non-solar)*
• Intra-school Student Leadership Board
Clean.   Energy. Movement.
                                          6 Killowatt
                                          Solar Array

  Already in our first 3 years…
• 12 Solar Schools
• 25 green school projects (non-solar)*
• Intra-school Student Leadership Board
• 450 student riders
Annual Ride to Recharge
Clean. Energy.
 Movement.


                                                             2 Day, 125 Miles
                                                         2 day roundtrip from downtown
                                                         Chicago to the Indiana Dunes
                                                         and back. Picnics, campfires,
                                                         meals, the works.

                      This beautiful course begins at the Indiana Dunes National Park
                     This beautiful course rivers, prairies, forests, dunes and marshes.
                      and covers miles of begins at the Indiana Dunes National


                      Designed for youth, this route goes past Buckingham Fountain and
                      turns around at Museum Campus.

                      Leisurely riders enjoy this route with a turnaround point at Burnham
                      Park.


                      Biking enthusiasts ride past Burnham Park and turn around at the
                      South Shore Cultural Center, with breathtaking views of Chicago’s
                      skyline upon their return.


                                                                                             10
Clean.        Energy. Movement.




                          RIDE RESULTS 2009-2012


climatecycle.org
Clean.        Energy. Movement.




                          RIDE RESULTS 2009-2012
                     1500 Riders Raised $325,000
climatecycle.org
Clean.        Energy. Movement.




                          RIDE RESULTS 2009-2012
                     1500 Riders Raised $325,000
                   Corporate Sponsorships=$175,000
climatecycle.org
2012 Sponsors & Supporters




                        14
Climate
Climate
Climate



          $
Climate
Climate
Climate



          $
America’s costliest conditions
America’s costliest conditions
 Obesity    $147,000,000,000
Foreign Oil $347,000,000,000
Total $497,000,000,000
America’s costliest conditions
 Obesity    $147,000,000,000
Foreign Oil $347,000,000,000
Total $497,000,000,000
America’s costliest conditions
 Obesity    $147,000,000,000
Foreign Oil $347,000,000,000
Total $497,000,000,000
Climate



          $
Climate Cycle’s Segmentation
1.School Based (teachers, students, parents)
2.Community Based (eco, active & do-gooders)
3.Sponsors (event and non-event based)
Total $497,000,000,000
Climate Cycle’s Segmentation
1.School Based (teachers, students, parents)
2.Community Based (eco, active & do-gooders)
3.Sponsors (event and non-event based)
Total $497,000,000,000
Community Based
Clean.   Energy. Movement.




                             climatecycle.org
Clean.   Energy. Movement.



                             Climate Cycle Benefit
                             Keynote Speaker, 2011
                             Vicky Fernandez,
                             Lincoln Park High School




                                                   climatecycle.org
Clean.   Energy. Movement.




                             climatecycle.org
Clean.   Energy. Movement.



                         Keynote Speaker, 2010
                         Climate Cycle Benefit
                         Erika Castilla,
                         Curie Metro High School
Clean.   Energy. Movement.




                             climatecycle.org
Clean.    Energy. Movement.




                              Who We Reach
    EDUCATION                 PROACTIVE                   CYCLE                ECO-
   ENTHUSIASTS                 PARENTS                   LOVERS            AFICIANADOS

   Recognizing the        Every parent wants a       For them, the steel   Becoming better
     importance of       brighter future for their    horse is a way of    stewards of our
 education for us and           children.                    life.            planet is
our future is universal.                                                     imperative.
                         For those who go the          The chance to
Furthering this a life                               combine their love     They are the
                           extra mile, there’s                             ones ensuring
     long calling.           Climate Cycle.            of nature and
                                                     biking is a dream.    this happens.
Sponsors
Clean.           Energy. Movement.




                                         Eileen Sweeney
                                        Executive Director
climatecycle.org                       Motorola Foundation
Clean.           Energy. Movement.




                                       51
climatecycle.org
Movement. Energy.   Clean.


climatecycle.org




                     Eileen Sweeney
                    Executive Director
                   Motorola Foundation
Movement. Energy.   Clean.


climatecycle.org




climatecycle.org
Clean.   Energy. Movement.
Clean.           Energy. Movement.




                                          Jessie Succop
                                       Marketing Coordinator
climatecycle.org                           Whole Foods
Clean.           Energy. Movement.




                                         Noah Craeger
                                       Regional Manager
climatecycle.org                        ING Direct Bank
“A man-carrying airplane will
         eventually be built,
  but only if mathematicians and
           engineers work
steadily for the next 1 to 10 million
               years.”
    New York Times editorial
       December 8, 1903
Wilbur and Orville Wright -- Bicycle Mechanics
Government      Business




      Civil   Society
BUT FOR ALL LIFE,
 AS WE KNOW IT,
   ON EARTH.
Inspiring students to
  green our world.

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Mission-Driven Marketing - Engagement

  • 1. Clean. A Climate Cycle Marketing Energy. Movement. Overview for the Chicago AMA OUR MISSION Climate Cycle inspires students to green our world. This is made possible by alliances between students, communities, and corporations.
  • 2. CLEAN. ENERGY. MOVEMENT. 2
  • 3. Inspiring Students to Green Our World July 18, 2012 A Climate Cycle Marketing Overview for the Chicago AMA CLEAN. ENERGY. MOVEMENT. 3 www.climatecycle.org
  • 4. Inspiring Students to Green Our World July 18, 2012 A Climate Cycle Marketing Overview for the Chicago AMA CLEAN. ENERGY. MOVEMENT. 4 www.climatecycle.org
  • 5. Clean. Energy. Movement. 6 Killowatt Solar Array Already in our first 3 years…
  • 6. Clean. Energy. Movement. 6 Killowatt Solar Array Already in our first 3 years… • 12 Solar Schools •
  • 7. Clean. Energy. Movement. 6 Killowatt Solar Array Already in our first 3 years… • 12 Solar Schools • 25 green school projects (non-solar)*
  • 8. Clean. Energy. Movement. 6 Killowatt Solar Array Already in our first 3 years… • 12 Solar Schools • 25 green school projects (non-solar)* • Intra-school Student Leadership Board
  • 9. Clean. Energy. Movement. 6 Killowatt Solar Array Already in our first 3 years… • 12 Solar Schools • 25 green school projects (non-solar)* • Intra-school Student Leadership Board • 450 student riders
  • 10. Annual Ride to Recharge Clean. Energy. Movement. 2 Day, 125 Miles 2 day roundtrip from downtown Chicago to the Indiana Dunes and back. Picnics, campfires, meals, the works. This beautiful course begins at the Indiana Dunes National Park This beautiful course rivers, prairies, forests, dunes and marshes. and covers miles of begins at the Indiana Dunes National Designed for youth, this route goes past Buckingham Fountain and turns around at Museum Campus. Leisurely riders enjoy this route with a turnaround point at Burnham Park. Biking enthusiasts ride past Burnham Park and turn around at the South Shore Cultural Center, with breathtaking views of Chicago’s skyline upon their return. 10
  • 11. Clean. Energy. Movement. RIDE RESULTS 2009-2012 climatecycle.org
  • 12. Clean. Energy. Movement. RIDE RESULTS 2009-2012 1500 Riders Raised $325,000 climatecycle.org
  • 13. Clean. Energy. Movement. RIDE RESULTS 2009-2012 1500 Riders Raised $325,000 Corporate Sponsorships=$175,000 climatecycle.org
  • 14. 2012 Sponsors & Supporters 14
  • 17. Climate $
  • 19.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Climate $
  • 30. America’s costliest conditions Obesity $147,000,000,000 Foreign Oil $347,000,000,000 Total $497,000,000,000
  • 31. America’s costliest conditions Obesity $147,000,000,000 Foreign Oil $347,000,000,000 Total $497,000,000,000
  • 32. America’s costliest conditions Obesity $147,000,000,000 Foreign Oil $347,000,000,000 Total $497,000,000,000
  • 33. Climate $
  • 34. Climate Cycle’s Segmentation 1.School Based (teachers, students, parents) 2.Community Based (eco, active & do-gooders) 3.Sponsors (event and non-event based) Total $497,000,000,000
  • 35. Climate Cycle’s Segmentation 1.School Based (teachers, students, parents) 2.Community Based (eco, active & do-gooders) 3.Sponsors (event and non-event based) Total $497,000,000,000
  • 37.
  • 38.
  • 39.
  • 40.
  • 41. Clean. Energy. Movement. climatecycle.org
  • 42. Clean. Energy. Movement. Climate Cycle Benefit Keynote Speaker, 2011 Vicky Fernandez, Lincoln Park High School climatecycle.org
  • 43. Clean. Energy. Movement. climatecycle.org
  • 44. Clean. Energy. Movement. Keynote Speaker, 2010 Climate Cycle Benefit Erika Castilla, Curie Metro High School
  • 45. Clean. Energy. Movement. climatecycle.org
  • 46.
  • 47.
  • 48. Clean. Energy. Movement. Who We Reach EDUCATION PROACTIVE CYCLE ECO- ENTHUSIASTS PARENTS LOVERS AFICIANADOS Recognizing the Every parent wants a For them, the steel Becoming better importance of brighter future for their horse is a way of stewards of our education for us and children. life. planet is our future is universal. imperative. For those who go the The chance to Furthering this a life combine their love They are the extra mile, there’s ones ensuring long calling. Climate Cycle. of nature and biking is a dream. this happens.
  • 50. Clean. Energy. Movement. Eileen Sweeney Executive Director climatecycle.org Motorola Foundation
  • 51. Clean. Energy. Movement. 51 climatecycle.org
  • 52. Movement. Energy. Clean. climatecycle.org Eileen Sweeney Executive Director Motorola Foundation
  • 53. Movement. Energy. Clean. climatecycle.org climatecycle.org
  • 54.
  • 55.
  • 56. Clean. Energy. Movement.
  • 57.
  • 58.
  • 59. Clean. Energy. Movement. Jessie Succop Marketing Coordinator climatecycle.org Whole Foods
  • 60.
  • 61. Clean. Energy. Movement. Noah Craeger Regional Manager climatecycle.org ING Direct Bank
  • 62.
  • 63.
  • 64.
  • 65. “A man-carrying airplane will eventually be built, but only if mathematicians and engineers work steadily for the next 1 to 10 million years.” New York Times editorial December 8, 1903
  • 66. Wilbur and Orville Wright -- Bicycle Mechanics
  • 67.
  • 68. Government Business Civil Society
  • 69. BUT FOR ALL LIFE, AS WE KNOW IT, ON EARTH.
  • 70. Inspiring students to green our world.