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BRAND YOU
                             SECRETS OF PERSONAL BRANDING


                                      PRESENTED
                                          BY




                                       MATT
                                      PRINCE


                              @MATT_PRINCE
Sunday, October 14, 2012
WHAT IS
                       PERSONAL BRAND?

Sunday, October 14, 2012
®




Sunday, October 14, 2012
COMPANIES
                           ARE BECOMING     CEO
                             MORE LIKE
                            INDIVIDUALS     CMO
                                AND
                            INDIVIDUALS   PUBLICIST
                           ARE BECOMING
                             MORE LIKE     INTERN
                            COMPANIES.

Sunday, October 14, 2012
COMPANIES
                                              AS A PR
                           ARE BECOMING
                                          PRACTITIONER,
                             MORE LIKE
                                           THE BIGGEST
                            INDIVIDUALS
                                            AND MOST
                                AND
                                            IMPORTANT
                            INDIVIDUALS
                                            CLIENT YOU
                           ARE BECOMING
                                          WILL EVER HAVE
                             MORE LIKE
                                           IS YOURSELF.
                            COMPANIES.

Sunday, October 14, 2012
NAME




                           NETWORK                          IMAGE
                                        PERSONAL
                                         BRAND



                                                   ONLINE
                               REPUTATION            ID


Sunday, October 14, 2012
PERSONAL
                                      THE DEFINITION OF YOU
                            BRAND
                                      AS DEFINED BY OTHERS.




Sunday, October 14, 2012
YOUR BRAND IS NOT WHAT YOU DO.
                            BUT WHAT PEOPLE THINK YOU DO.




Sunday, October 14, 2012
10

                         SECRETS OF
                     PERSONAL BRANDING

Sunday, October 14, 2012
1

                           FIND YOURSELF


Sunday, October 14, 2012
FIND YOURSELF:


                                      CREATE A ROAD MAP:
                           BUSINESS PLAN, MISSION STATEMENT, OBJECTIVES, GOALS?



                                        S.W.O.T. ANALYSIS


                                         FOLLOW THE MAP


Sunday, October 14, 2012
2

                 MAKE AN IMPRESSION


Sunday, October 14, 2012
LIVE EVERY DAY LIKE YOU ARE ON
                                     A FIRST DATE.




Sunday, October 14, 2012
MAKE AN IMPRESSION:


                                       BRANDING TOOL KIT:
                           ELEVATOR PITCH, PERSONAL WEBSITE, BLOG, SOCIAL MEDIA
                            PRESENCE, RESUME, BUSINESS CARDS AND BREATH MINTS


                            MIRROR YOUR VERSION OF SUCCESS


                                            BE GENUINE


Sunday, October 14, 2012
3

                           DO SOCIAL RIGHT


Sunday, October 14, 2012
SOCIAL MEDIA IS NOT A BRAND STRATEGY.
                              IT’S A TOOL.




Sunday, October 14, 2012
AN AMERICAN REVOLUTION. LIKE A ROCK.
                                    CHEVY RUNS DEEP




Sunday, October 14, 2012
THE BEST PERSON EVER. FOR REALZ.




                                                              BLOG



Sunday, October 14, 2012
BLOG

                  THE PROFESSIONAL   THE PERSON   THE SOCIAL NETWORKER   THE EXPERT




Sunday, October 14, 2012
BLOG

                  THE PROFESSIONAL   THE PERSON   THE SOCIAL NETWORKER   THE EXPERT




Sunday, October 14, 2012
DO SOCIAL RIGHT:

                                    THE IFE IFE RULE:
                                INTERESTING, FUNNY, EDUCATIONAL,
                              IMPRESSIVE, FLATTERING, EMBARRASSING




                                     PICTURE PERFECT


                           LISTEN. REPLY. EXPAND. LEVERAGE.


Sunday, October 14, 2012
4

                           BE NARROW MINDED


Sunday, October 14, 2012
BE NARROW MINDED:



                              FOLLOW THE PLAN


                             FOLLOW YOUR GUT


                                PLAY GAMES


Sunday, October 14, 2012
5

                           BE A CONTENT
                              CREATOR
Sunday, October 14, 2012
BE A CONTENT CREATOR:



                             CONTROL YOUR MESSAGE


                              FORGET THE MAILMAN


                                CONTENT IS KING


Sunday, October 14, 2012
6

                           BE A STORYTELLER


Sunday, October 14, 2012
BE A STORYTELLER:



                             BE REMEMBERED


                              KEEP IT SIMPLE


                              TELL THE TRUTH


Sunday, October 14, 2012
7

                           TAKE IT OFFLINE


Sunday, October 14, 2012
TAKE IT OFFLINE:



                           GET OFF THE COUCH


                               NETWORK


                           BUILD RELATIONSHIPS


Sunday, October 14, 2012
SOCIAL MEDIA IS NOT A BRAND STRATEGY.
                              IT’S A TOOL.




Sunday, October 14, 2012
8

                           REPETITION OF
                            REPUTATION
Sunday, October 14, 2012
9

                           KNOW YOUR
                            AUDIENCE
Sunday, October 14, 2012
KNOW YOUR AUDIENCE:



                             ADAPT WITHOUT COMPROMISE


                                UPDATE YOUR TOOL BAG


                           REPETITION. REPETITION. REPETITION


Sunday, October 14, 2012
10

                           HAVE FUN


Sunday, October 14, 2012
PR PROS ASSEMBLE
                           MARCH 16 - 17, 2013



                             WWW.PRPROSASSEMBLE.COM

Sunday, October 14, 2012
THANK YOU
                                       Q&A




                             HTTP://WWW.THEPRINCEPLES

Sunday, October 14, 2012

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Brand you

  • 1. BRAND YOU SECRETS OF PERSONAL BRANDING PRESENTED BY MATT PRINCE @MATT_PRINCE Sunday, October 14, 2012
  • 2. WHAT IS PERSONAL BRAND? Sunday, October 14, 2012
  • 4. COMPANIES ARE BECOMING CEO MORE LIKE INDIVIDUALS CMO AND INDIVIDUALS PUBLICIST ARE BECOMING MORE LIKE INTERN COMPANIES. Sunday, October 14, 2012
  • 5. COMPANIES AS A PR ARE BECOMING PRACTITIONER, MORE LIKE THE BIGGEST INDIVIDUALS AND MOST AND IMPORTANT INDIVIDUALS CLIENT YOU ARE BECOMING WILL EVER HAVE MORE LIKE IS YOURSELF. COMPANIES. Sunday, October 14, 2012
  • 6. NAME NETWORK IMAGE PERSONAL BRAND ONLINE REPUTATION ID Sunday, October 14, 2012
  • 7. PERSONAL THE DEFINITION OF YOU BRAND AS DEFINED BY OTHERS. Sunday, October 14, 2012
  • 8. YOUR BRAND IS NOT WHAT YOU DO. BUT WHAT PEOPLE THINK YOU DO. Sunday, October 14, 2012
  • 9. 10 SECRETS OF PERSONAL BRANDING Sunday, October 14, 2012
  • 10. 1 FIND YOURSELF Sunday, October 14, 2012
  • 11. FIND YOURSELF: CREATE A ROAD MAP: BUSINESS PLAN, MISSION STATEMENT, OBJECTIVES, GOALS? S.W.O.T. ANALYSIS FOLLOW THE MAP Sunday, October 14, 2012
  • 12. 2 MAKE AN IMPRESSION Sunday, October 14, 2012
  • 13. LIVE EVERY DAY LIKE YOU ARE ON A FIRST DATE. Sunday, October 14, 2012
  • 14. MAKE AN IMPRESSION: BRANDING TOOL KIT: ELEVATOR PITCH, PERSONAL WEBSITE, BLOG, SOCIAL MEDIA PRESENCE, RESUME, BUSINESS CARDS AND BREATH MINTS MIRROR YOUR VERSION OF SUCCESS BE GENUINE Sunday, October 14, 2012
  • 15. 3 DO SOCIAL RIGHT Sunday, October 14, 2012
  • 16. SOCIAL MEDIA IS NOT A BRAND STRATEGY. IT’S A TOOL. Sunday, October 14, 2012
  • 17. AN AMERICAN REVOLUTION. LIKE A ROCK. CHEVY RUNS DEEP Sunday, October 14, 2012
  • 18. THE BEST PERSON EVER. FOR REALZ. BLOG Sunday, October 14, 2012
  • 19. BLOG THE PROFESSIONAL THE PERSON THE SOCIAL NETWORKER THE EXPERT Sunday, October 14, 2012
  • 20. BLOG THE PROFESSIONAL THE PERSON THE SOCIAL NETWORKER THE EXPERT Sunday, October 14, 2012
  • 21. DO SOCIAL RIGHT: THE IFE IFE RULE: INTERESTING, FUNNY, EDUCATIONAL, IMPRESSIVE, FLATTERING, EMBARRASSING PICTURE PERFECT LISTEN. REPLY. EXPAND. LEVERAGE. Sunday, October 14, 2012
  • 22. 4 BE NARROW MINDED Sunday, October 14, 2012
  • 23. BE NARROW MINDED: FOLLOW THE PLAN FOLLOW YOUR GUT PLAY GAMES Sunday, October 14, 2012
  • 24. 5 BE A CONTENT CREATOR Sunday, October 14, 2012
  • 25. BE A CONTENT CREATOR: CONTROL YOUR MESSAGE FORGET THE MAILMAN CONTENT IS KING Sunday, October 14, 2012
  • 26. 6 BE A STORYTELLER Sunday, October 14, 2012
  • 27. BE A STORYTELLER: BE REMEMBERED KEEP IT SIMPLE TELL THE TRUTH Sunday, October 14, 2012
  • 28. 7 TAKE IT OFFLINE Sunday, October 14, 2012
  • 29. TAKE IT OFFLINE: GET OFF THE COUCH NETWORK BUILD RELATIONSHIPS Sunday, October 14, 2012
  • 30. SOCIAL MEDIA IS NOT A BRAND STRATEGY. IT’S A TOOL. Sunday, October 14, 2012
  • 31. 8 REPETITION OF REPUTATION Sunday, October 14, 2012
  • 32. 9 KNOW YOUR AUDIENCE Sunday, October 14, 2012
  • 33. KNOW YOUR AUDIENCE: ADAPT WITHOUT COMPROMISE UPDATE YOUR TOOL BAG REPETITION. REPETITION. REPETITION Sunday, October 14, 2012
  • 34. 10 HAVE FUN Sunday, October 14, 2012
  • 35. PR PROS ASSEMBLE MARCH 16 - 17, 2013 WWW.PRPROSASSEMBLE.COM Sunday, October 14, 2012
  • 36. THANK YOU Q&A HTTP://WWW.THEPRINCEPLES Sunday, October 14, 2012