Digital marketing-survey-feb2011
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2011 Irish Digital Marketing Sentiment Survey which was conducted by AMAS and the Marketing Institute of Ireland
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Digital marketing-survey-feb2011
- 1. Irish digital marketing sentiment survey Feburary 2011 www.amas.ie
- 3. How many employees does your organisation have? Base= 411 © AMAS graphic ( www.amas.ie ) © AMAS graphic ( www.amas.ie )
- 4. Are you responsible for your organisation's marketing budget? Which aspects of the marketing budget control are you involved in? Base 239 © AMAS graphic ( www.amas.ie ) © AMAS graphic ( www.amas.ie )
- 5. Approximately what amount of your marketing budget is currently being spent online? Base = 411 Online includes Search Engine Optimisation (SEO), Search Engine Marketing (SEM) such as Google AdWords campaigns, online advertising, email campaigns, podcasts and other forms of online marketing and promotion.
- 6. Approximately what amount of your marketing budget was spent online this time last year? Base 239 © AMAS graphic ( www.amas.ie )
- 7. Which of the following online marketing/advertising formats do you use? Base = 332
- 8. Top reasons for using online marketing: rate each of the following in terms of importance? Base 332 © AMAS graphic ( www.amas.ie )
- 9. Do you currently get a more accountable return on investment (ROI) from your online marketing and media activity than your more traditional marketing tools? Base = 411 © AMAS graphic ( www.amas.ie )
- 10. To what extent have you moved advertising/marketing spend from other media to online in the last three years? Base 311 Cinema Outdoor PR Events Phone Direct Mail © AMAS graphic ( www.amas.ie )
- 11. Which of the following social media sites is your company using for marketing/communication purposes? Base = 311 Don’t use social media Other © AMAS graphic ( www.amas.ie )
- 12. What do you use social media sites for? Base = 249
- 13. How long have you been using social media in a business context? Base 249 © AMAS graphic ( www.amas.ie )
- 14. Please rate the following statements on social media Base 249 © AMAS graphic ( www.amas.ie )
- 15. Please rate the following statements on social media Base 249