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AMD 2014 Low Power_Mainstream Mobile APUs Security
1. 1 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY
2014 Low-Power and
Mainstream Mobile APUs:
ENHANCING THE SECURITY
OF COMPUTING
2. 2 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY
INDUSTRY TRENDS REQUIRING HARDWARE-BASED SECURITY
MOBILITY Access data from
any device at any moment
CONSUMERIZATION OF IT Allow personal devices on corporate
network and protect corporate information
CLOUD COMPUTING
Protect personal and corporate data in
multi-tenant, third party hosted environment
ADVANCED
PERSISTENT THREATS (APTS)
Malware evolving with
more sophisticated methods
Source: AMD 2013 global connected devices surveys
AVERAGE OF
3.8 DEVICES PER PC USER
92% OF USERS HAVE
MORE THAN 1 DEVICE
ACCESS DATA ANYWHERE PROTECT DATA EVERYWHERE
3. 3 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY
AMD SECURITY STRATEGY
Computing inflection points have pushed the
industry to need hardware-based security
Leverage open, standards-based architecture
on x86-based processors
Utilize an ARM-based microprocessor for the
platform security processor
‒ AMD has licensed and integrated the ARM® Cortex A5
Use dedicated co-processor to support
cryptographic acceleration
Support diverse needs across security ecosystem
‒ Start with foundational system security
4. 4 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY
COMPREHENSIVE, HARDWARE-BASED SECURITY
AMD SECURITY TECHNOLOGY
Isolation for security and privacy sensitive
applications and data that are important to everyone
Trusted Execution Environment (TEE) provides
standard interfaces and APIs for application
portability
AMD PSP with ARM TrustZone complements existing
system security capabilities, and is designed to
provide greater assurance and acceleration where
and when it's needed
ENGINEERED TO WORK TOGETHER
Secure technology components
Security aware applications, secure
services, or trusted applications
Standard processing path
Secure processing path
5. 5 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY
AMD SECURITY TECHNOLOGY
ENGINEERED
TO WORK
TOGETHER
Global Platform-based API,
enabling security software
access to the AMD Platform
Security Processor via open
industry standards
Trustonic ecosystem has
over 35 partners
Trustonic technology is
embedded in over 100m
smart connected devices
6. 6 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY
INTRODUCING THE 2014 AMD LOW POWER APUs
Performance leadership
Stunning visual and streaming
video experiences
First and only x86 Processors
to integrate an ARM core
for security
3RD GENERATION
CATEGORY-LEADING APUs
7. 7 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY
DESIGN GOALS FOR 2014 LOW-POWER AND MAINSTREAM PLATFORMS
POWER
PERFORMANCE
SECURITY
2014 GOALS ACHIEVED
Platform Security Processor
Power-optimized CPU, GPU, I/O
Higher frequency
Innovative power management
2013 GOALS ACHIEVED
New CPU Core Design
Graphics Core Next
Integrated Control Hub
2014 GOALS
8. 8 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY
INNOVATING VALUED USER EXPERIENCES
TARGETED EXPERIENCES BRING AMD’S PRODUCT STRENGTHS TO LIFE FOR CONSUMERS
ENHANCED MEDIA
MOBILE LIFESTYLE
GAMING
SECURITY
Advanced power management
focused on improving the user's
ability to get the most from all
of their devices while on the go
APU acceleration focused on the
capture, delivery,
manipulation, sharing,
or consumption of all
media or information types
NATURAL INTERACTIONS
The performance needed to deliver
Surround Computing experiences
through more natural interactions
The thrill of GCN gaming
experiences across
all user devices
Platform Security Processor for
app authentication, multi-factor
authentication and digital
wallet experiences
10. 10 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY
AMD EXPERIENCES REQUIREMENTS / DISCLAIMER
AMD Quick Stream is a technology designed to prioritize video streaming over other activities requiring Internet bandwidth for a smooth, uninterrupted video stream. AMD Quick Stream technology is available on select PCs
and requires Windows®8 or Windows 7. Not all features may be supported on all systems - check with your system manufacturer for specific model capabilities and supported technologies.
AMD Perfect Picture is a set of image, video processing and display post-processing technologies designed to provide smooth video playback, advanced de-interlacing, dynamic contrast adjustment, color vibrancy, noise
reduction and edge enhancement that provides brilliant colors and sharp images when playing Blu-ray and other content on your PC. AMD Perfect Picture includes AMD Steady Video technology designed to eliminate shakes
and jitters during the playback of home video. It is not designed to (a) isolate overlays, logos or captions, or (b) improve the playback of letter boxed, premium/commercial, or interlaced content. AMD Steady Video is
recommended for use with videos that contain unwanted shakes and jitters. Users may turn on this technology via the AMD Catalyst Control Center™.
AMD Face Login is designed as a convenient tool to help you log into Windows and many popular web sites quickly. It should not be used to protect your computer and personal information from unwanted access. Only
available on select AMD A-Series APU-based tablets and notebooks. Requires a webcam, and will only operate on PCs running Windows 7 or Windows 8 operating system and Internet Explorer version 9 or 10. Internet
connection is required for website login and use of other online features.
AMD Gesture Control is designed to enable gesture recognition as a tool for controlling certain applications on your PC. Only available on select AMD A-Series APU-based tablets and notebooks. Requires a web camera, and will
only operate on PCs running Windows 7 or Windows 8 operating system. Supported Windows desktop apps include: Windows Media Player, Windows Photo Viewer, Microsoft PowerPoint and Adobe Acrobat Reader.
Supported Windows Store apps include: Microsoft Photos, Microsoft Music, Microsoft Reader and Kindle. Performance may be degraded in low lighting or intensely-focused lighting environments.
