Connected Agriculture Technology for The Next Billion Farmers

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Property of Anil Kapuria, FarmIT.us, Inc.
FARMIT.US
THE TECHNOLOGY EQUALIZER LEVELING THE FIELDS

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THE CHALLENGE
Over 550 Million Women Farmers in Developing Countries are the Backbone of the Both Family and Rural Economy
Anil Kapuria FarmIT.us, Inc., A Social Enterprise farmit.us@gmail.com

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“All the flowers blossomed in the world, and all
the fruits grown, isn't in beauty, nectar and
fragrance of those woman's contribution?”
….
….
Not very far is that cherished day, when with
homage to man, to woman also homage, the
world will pay.
“Naari (Woman)”
Late Kazi Nazrul Islam
Bangladesh’s Poet Laureate

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Women Farmers:
 Cultivate limited quantities of low-quality crops
 Have small plots of land without land rights
 Use traditional farming techniques
 Lack access formal markets that provide better prices for their crops
 Lack access to adequate storage facilities,
 Incur higher crop losses to rot and mold
 Need for cash to meet daily needs to support the family
 Sell out immediately after the harvest when the prices are the lowest
“UN” SUSTAINABLE SMALLHOLDER WOMEN FARMERS
Need greater control over their lives and an enhanced voice in their communities and households

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INCREASED SHARE OF HOUSEHOLD INCOME IMPROVES RURAL LIVELIHOODS
Removing the constraints of transportation infrastructure and increasing the participation by women farmers in farm organizations and cooperatives
help them achieve economies of scale in access to markets as well as reduce their isolation and build confidence, leadership and security.

DISRUPTIVE SCENARIOS
What new market economic paradigms will the high impact technologies drive?
CONNECTED
AGRICULTURE

TRANSFORMATIVE DEVELOPMENT SCENARIO
Iterative process. Starts with understanding customers and industry value chains
7
DIGITAL ECOSYSTEMS
DISRUPTIVE MARKET SCENARIOS
DIGITAL LEADERSHIP MODELS
HIGH IMPACT TECHNOLOGIES
INPUTS
AND
PRIMARY
PRODUCTION
AGGREGATION
AND
VALUE-ADDED
PROCESSING
LOGISTICS
AND
DISTRIBUTION
RETAIL
AND
CONSUMER
SMALLHOLDING FARMER VALUE CHAIN

HIGH IMPACT DIGITAL TECHNOLOGY
What combinations of technology will create greatest social impact and value?
8
Low
Value/Impact
Moderate
High
Certainty
Moderate High

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THE OPPORTUNITY

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Of 3.4 billion rural population, about 3 billion, 87% globally, have mobile coverage.
LEAST CONNECTED COUNTRIES (LCCS), 2013
Source: ITU

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THE “CONNECTED AGRICULTURE” STUDY BY VODAFONE DETERMINED THAT…
The mobile has a critical role in driving efficiency and sustainability in the food and agriculture value chain

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Empowers smallholding women farmers with the technology that:
 Creates opportunities to participate in groups and decision-making
 Increases access, control and management of farm resources and services
 Ensures ethical and gender friendly approach to financial services
 Encourages use of time saving technologies
 Offers gender friendly training on useful skill-sets, including literacy
 Facilitates access to formal markets
INFUSION OF TECHNOLOGY IN THEIR FARM VALUE CHAIN…

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SUSTAINABLE AGRICULTURE NEEDS RURAL YOUTH TO STAY AND PARTICIPATE
And Not Migrate to Urban Ghettos, and Leaving Behind Broken Families

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Agriculture
Technology
and
Human Values
THE VALIDATION

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IMPORTANCE OF ICT TO ADDRESSING RURAL POVERTY IS NOW A FACT

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MOBILE PHONES HELP STABILIZE FISH PRICES…
and mean more income and less wastage for fishermen in Kerala, India

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THE WINNING STRATEGY
 Create Higher Value IT Jobs in Communities Served
for Its Youth
 Open FarmIT Platform to Localization and Support
 Use FarmIT Platform as Seed Investment
in Local Synergistic Organization
 Build FarmIT’s Success on Sustainable Cost Plus
Subscription Based Revenue Model

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CONNECTING FUTURE WITH 500MM+ WOMEN FARMERS
Building self-sustainable strategic partnerships with synergistic organizations

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THE TECHNOLOGY’S SOCIAL IMPACT – EMPOWERED WOMEN FARMERS

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CONNECTING FUTURE WITH 500MM+ WOMEN FARMERS
FarmIT.us, a social enterprise in Cloud
Innovation
Localization
Hubs
500mm+
Women
Farmers
Internet.Org

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FARMIT.US CLOUD BRINGS MORE THAN RAINS

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THE UBIQUITOUS FARMIT.US
MOBILE
BANKING
WOMEN
FARM
• FAMILY SUSTAINABILITY
• GLOBAL GAP
WOMEN
FARM
•FAMILY SUSTAINABILITY
•GLOBAL GAP
WOMEN
FARM
• FAMILY SUSTAINABILITY
• GLOBAL GAP
VALUE ADD
AGGREGATOR
INTERNET.ORG
FarmIT.us Can:
• Reach over 500 Million Women Farmers,
• Empower Them to Achieve Family Sustainability,
• Improve Market Reach, and
• Implement Good Agriculture Practices.
CSA
MARKET
COOP
CSA
MARKETS
FARMER
MARKETS

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Connecting Customers to Farm Fields
Value-Add
Aggregator
DATA
FARMIT.US’S CONNECTED AGRICULTURE IS COMPREHENSIVE

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Mobile
Devices
Access Farm
Family
Information
Mobile
Banking
Access
Mobile Cloud
Organize & Manage
Farm Cooperative
Rent (Uber like)
Small Farm Equip
Co-Packing
Management
Value-Additon
and Branding
Cooperative Banking
And Farmer Settlement
Farmer Cooperative
Market Management
Good
Agriculture
Practices (GAP)
CSA
Manage
Farmer Market
Farm
Cooperative
Management
Packing
Shed
Management
Farm Input
Purchase
Management
Farm and
Market Logistics
Management
FarmIT.us (Responsive Design)
“Responsive” Web-Based Applications
FARMIT.US -- THE RESPONSIVE ARCHITECTURE IN THE CLOUD

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Let’s create possibilities together.
FarmIT.us, Inc., A Social Enterprise
Anil Kapuria
LinkedIn : https://www.linkedin.com/in/anilkapuria
Skype : anilkapuria
Email : farmit.us@gmail.com
Web : www.FarmIT.us

Connected Agriculture Technology for The Next Billion Farmers

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