This document defines attitude as a predisposition to respond positively or negatively to someone or something in one's environment. It notes that attitudes have three main components: cognition (beliefs and perceptions), affect (feelings), and behavior (goals regarding the attitude object). Attitudes can vary in direction (for or against), degree (favorability), and integrity (confidence level). They influence decision-making approaches like cognitive, affective, and evaluative styles. Attitudes are formed through direct experience, association, social learning, and are measured using tools like Likert scales and interviews. Leadership can help change attitudes by influencing ideas, emotions, situations, and behaviors. Values refer to desirable internal standards for evaluation and are learned as either