Digital Signage is all around us from the office workplace to cinemas, hotels, restaurants, airports, gas stations, health clubs, retail stores, schools, hospitals, in public transportation areas and more. Digital Signage is being used in many ways, from simple advertising to creative and complex systems that are built on a network that can be connected to the endless world of social media. Many Digital Signage integrations derrive from the need to communicate with the targetgroup, thus used as a marketing tool to reach a broader audience, improving the brand identity/awareness and to push sales. Read more about the AOpen success stories in this brochure or visit www.aopen.com

1. AOpen Computer BV Europe
Tel: +31(0)73-646-6400
E-mail: digital_signage@aopen.com
www.aopen.com

2. The No.1 Small Form Factor
Components & Platform Provider
AOpen, Inc. has more than 15 years of IT hardware
manufacturing experience along with keen insights into IT
industry trends that help drive the continuous development
of high-end products specifically designed for the digital
signage industry.
The AOpen business structure allows value added
distributors, resellers and system integrators to profit from
efficient co-operation in the market. Due to the close
relationship with alliance vendors, AOpen can help you
reach the ideal custom-made total digital signage solution.
Company Profile
Established Dec 21, 1996
# of Employees 558 (Global)
Branches Europe, China, Japan, Taiwan, USA
Core Product Digital Engine®
TW Stock Traded Aug 26, 2002
AOpen Culture
The "Open" of AOpen reveals a spirit that derives directly from
the union of customers and products. The realization of this has
been the drive towards “Open” architecture products, “Open”
minded innovation, and “Open” business partnerships with both
customers, distributors, resellers, system integrators and alliance
partners.
AOpen company profile

3. Digital Signage Markets
Digital Signage is all around us from the office workplace to cinemas, hotels, restaurants, airports, gas stations, health
clubs, retail stores, schools, hospitals, in public transportation areas and more.
Digital Signage is being used in many ways, from simple advertising to creative and complex systems that are built
on a network that can be connected to the endless world of social media. Many Digital Signage integrations derrive
from the need to communicate with the targetgroup, thus used as a marketing tool to reach a broader audience,
improving the brand identity/awareness and to push sales.
In 2011 the Digital Signage industry has seen an enormous growth even in lesser economic times. AOpen even
doubled its sales compared to 2010. This is a strong signal to the industry and the outlook for the coming years stays
positive.
The industry is recognized as an emerging market and sees a continues growth in 2012. Static advertising is replaced
by digital advertising and companies are starting to see the benefits of an interactive system that allows to
communicate to the targetgroup in an effective way.
THE FUTURE OF DIGITAL SIGNAGE

4. Case Study
Enriched Multimedia Signage in Art Museum
“A striking concept which has created numerous benefits for the visitors whose experience is notably improved.”
Display Evolution Klocktornet
The museum of contemporary art MACBA in Barcelona is one of the major tourist attractions of the city. The MACBA
Collection, which started in roughly 1950, consists of many works from Catalonian, Spanish and International artists.
Though not an anthology, it is a thorough overview of the fundamental aspects of Contemporary Art which hopes
to promote both exercises and education in critical memory.
The museum is not only up-to-date with history but also invests in current times. The museum makes use of today’s
growing digital world with endless possibilities. The new concept strengthens the aesthetics of the museum. Visitors
reaction is positive and the sales of the museum have gone up since the implementation of digital signage.
The implementation
At the information desk at the entrance of the museum, informative displays have been implemented. The displays
are powered by DISE software running on AOpen Digital Engine media players offering optimal playback and
functionality. Besides substantially improving the museum’s image, the concept also allows visitors to access all
information quickly, avoiding unnecessary queues. The content can be managed from a single remote location
making it easy to change information on-demand, keeping everything up-to-date.
Next to the information desk, MACBA also installed a 6 screen video wall in the entry hall of the museum. The screens
are powered by AOpen Digital Engine. All players are synchronized on the network by means of exclusive features
offered by DISE software such as the ability to incorporate any type of format or file. Options are endless. A total
resolution of 2751 x 2342 pixels would be impossible to manage on any other type of system, but runs perfectly
thanks to the strong media player hardware from AOpen.

5. The No.1 Small Form Factor
Components & Platform Provider
Benefits
The complete system allows content to be updated in real time. Content can be scheduled to appear at a certain
time hourly, daily or whatever time schedule you want. Thanks to the extensive features of DISE all players can be
managed in a centralized and automated way. Features ranging from the ability to switch players on and off from
a distance, to the ability to generate reports and playback statistics, are all of great benefit to the IT and marketing
department. Saving time on installation, management, content creation, and power consumption are just a few of
the advantages of this highly powerful digital signage installation.
The Concept
The concept is based on two control stations, which have two distinctive functions. They automatically manage and
control all hardware associated with the system (screens and players). Secondly these stations are used for content
creation and publication. All content is distributed through a dedicated server, so that all players are able to present
content simultaneously on all screens throughout the museum, whether they have the same content or not.
The implementation project was led by Euroservicios a system integrator specialized in IT audiovisual digital signage
software and hardware. They picked the AOpen Digital Engine and DISE software as the hardware and software
combination of choice. Euroservicios is located in Spain and is a valuable AOpen partner.

6. Case Study
Interactive Navigation and Signage in Retail
“We have chosen AOpen players because we had the highest demand from our client in terms of robustness and reliability.
With the superior experience we had from other projects in the past, it was an easy decision.”
Klaus Trox, CEO friendlyway
Sporthaus Schuster is a sport shop in Germany with its headquarters in Munich. It is famous for its competence
and authentic look and feel. Today shopping at the renovated company’s headquarters with 500 square meters
of shopping ground turns into an actual sporting event. With a steep footpath, 25 meters in total height, and its
unique architecture: the sports store is built up like a genuine mountain – the valley below, the peak above.
With the renovations Sporthaus Schuster decided to integrate Digital Signage into its retail concept. Digital
Signage in retail is becoming a real trend nowadays, because retailers understand the benefits of interactive signage
as opposed to static signage. Digital Signage can attract a customer’s attention and have a direct influence on the
buying behavior and in-store experience. Content on the screens can be easily changed and maintained from one
central point, keeping the promotions up to date without spending any money on printing. It all comes down to
one thing and that is to increase sales. A store can be very successful with the correct Digital Signage investment.

7. The No.1 Small Form Factor
Components & Platform Provider
The Challenge
Finding your way in a large store like Schuster
becomes a real challenge when it is not displayed
correctly. Customers trying to find something will
ask store employees for directions. Often the
customer has to walk around the building trying to
understand the paper signage and will gradually
lose interest in the product or service he needs. As a
result, he may walk out without making a purchase.
In order to service its customers better and increase
sales, the Sporthaus Schuster decided to provide
the customer with interactive information points
allowing them to quickly search through the long
list of products, brands, and services, and find their
way around the store.
Friendlyway introduced two interactive friendlyway impress touch terminals with vertical 52 inch displays for
interactive store navigation. A customer can start the search by clicking on any button on the screen. For example, by
clicking the Brands button, he or she will see the list of all available brands displayed in alphabetical order. Now the
customer can select the brand, and the application will display the list of products of that brand including directions. The
system also enables the customer to enter keywords in the Search section by using a virtual keyboard. The application
allows the customer to switch between English and German. When the touch screen is not in use, the application
automatically returns to the homepage. Additionally twenty-one 42 inch Philips displays were installed powered by
AOpen Digital Engine DE45-PRO and friendlyway software. The displays show route descriptions, promotions as wel as
advertising loops. All systems are managed from one central point, therefore easy to maintain and control, saving
precious time.
The Result
The kiosks have proven to be very helpful for its customers, because the application is intuitive and simple to use.
Customers don’t seem to have any difficulties in getting the necessary directions and truly enjoy using the
touch-screen technology. Employees at Schuster also notice that customers don’t ask for directions that much.
Customers spend less time looking for products or services and are better informed. Customer satisfaction is
growing and reinforcing the positive image of Schuster as innovative, forward looking, and customer needs driven.

8. Case Study
Wendy’s Restaurants in Moscow value Power and Reliability
”Wendy’s core value - “Quality is our Recipe” is a timeless guideline for Wendy’s employees and franchises. It is also the guideline
for choosing the right in-store design and solutions.”
Tatyana Meksicheva, Marketing Director at Wenrus Restaurant Group (Wendy’s)
Wendy’s is an international fast food chain restaurant with over 6,600 restaurants worldwide, with its main
establishments across the US. Wendy’s menu consists primarily of hamburgers, chicken sandwiches, salads, French
fries and beverages. Burgers are made to order, from high-quality ingredients.
Wendy’s in Moscow
On 23 June, 2011, Wendy’s celebrated the opening
of its flagship restaurant located in Moscow’s historic
Arbat District. In 2011 a total of 6 restaurants will be
opened in Moscow, 16 more will follow by the end of
2012. Wenrus Restaurant Group, a Wendy’s franchisee,
plans to develop 180 restaurants in the country over
the next 10 years.
The Challenge
The company was willing to use innovative technologies managing contents on digital menu screens. They needed
a system that would allow them to display information at the right place and the right time, controlled from a single
point of contact in order to have overall and easy control to manage the content on the displays, with the possibility
to run different content per display. In 2010 Wendy’s hired the company Dismart, a Russian System Integrator, to lead
the project for the digital signage menu boards. Dismart is an AOpen Certified Partner that specializes in delivering
digital signage solutions to companies and public institutions using only the latest achievements in display and
networking technology, Dismart offers full service to clients. Dismart is responsible for the complete project at the
Wendy’s restaurants across Russia: from project development, installation, content management to technical
support to on-site service.

9. The No.1 Small Form Factor
Components & Platform Provider
The Solution
Each Wendy’s restaurant has five to six LG4225CCBA 42” displays and three AOpen Digital Engine DE7000 media
players including Dismart’s own software and content management system showing Wendy’s custom-made
menu for every region, special offers of the day and promotional movies. Dismart has chosen the hardware that
offered the best quality and functionality, keeping in mind the wishes of the customer. Wendy’s needed a system
that could be managed from a single location to control all the content in the different restaurants across Russia.
“Reliability and durability of the hardware played a key role in the decision making process, therefore Dismart
chose to use only the best for 24/7 continious operation”, according to Denis Savelyev, Director at Dismart.
The AOpen Digital Engine DE7000 is a reliable and powerful media player, designed for 24/7 operation time. The
restaurant space is used effectively, therefore there is only limited space for the total solution. The Digital Engine has
a standard unique Small Form Factor and can be hidden behind the display using no extra space between the wall
and display. The Digital Engine is unique for its total package: small in size, extremely powerful and 24/7 reliability.
Because of the semi-industrial design it is perfect for integration in different environments, like at Wendy’s in the
kitchen for instance.
Content
The content is made for easy on-demand access and control. Wendy’s can change the menu depending on the
season of the year or even depending on the time of the day. They control prices, advertisements and products that
are displayed from a single location and can easily update all the information at the establishments across Russia
simultaneously or per restaurant.
Future
For now Dismart has succesfully finished the work at the first 6 restaurants in Russia, with 16 more locations on the list
for 2012 and a total of 180 by 2020. Dismart is the project leader at all the restaurants for the future.

10. Case Study
Real Time Informative Signage on the Trade Floor
“This was one of the most demanding and innovative projects in the advanced digital signage landscape.”
According to Display Evolution Klocktornet
Bolsa de Madrid (Madrid Stock Exchange) is the largest of Spain’s four stock exchanges, it operates internationally
and is at the heart of all organizational aspects. Bolsa de Madrid is owned by Bolsas y Mercados Españoles hence
the abbreviation BME. The BME Group is formed by the Barcelona, Bilbao, Madrid and Valencia stock exchanges, MF
Mercados Financieros and Iberclear. The stock exchange floor is housed in an impressive building constructed in the
late 1800’s.
When it comes to the trading of stocks and bonds, nothing is more important than real-time information. This flow
of information can’t be disrupted, because that could cost people large sums of money, therefore a new and more
sophisticated system was built and implemented. The newly implemented digital signage concept meets the high
demand for up to date information on the trading floor, offering different types of content regarding the condition
of distinctive markets at any given moment in time.
The Implementation
It was time for a change, so BME decided to upgrade their IT information system to cater to the traders needs and
hired Telefónica as project owner. At the most prominent and central position is a central LED screen, displaying
all crucial information for the traders. The entire perimeter arc of the trade floor has been fitted with Mitsubishi
MDT521S 52 inch displays which are powered by the reliable AOpen Digital Engine DE7000 media players and DISE
software for content management.
The advanced ”No Border system” provided by
DISE software and the powerful AOpen Digital
Engine make it possible to run an entire system
consisting of multiple displays from one single
point. Even on a set of displays with different
and very specific resolutions to ensure
complete integration. The system allows
seamless integration of content predefined
by the user with different signals of Television
(DTT) using capture systems of television
signals and the built-in DTV tuner.

11. The No.1 Small Form Factor
Components & Platform Provider
This makes it possible to control and integrate the
programming of TV channels and programs to
show at any given time. Thanks to the small size of
the Digital Engine media player, the media player is
hidden from visibility. The possibilities this system
offers on a creative and technical level are
spectacular and can allow BME to generate
information and graphical elements that transition
across all 30 displays that comprise the perimeter
of the trade floor, whilst not deterring from the
beauty of the impressive historical building.
Benefits
The major benefits for BME are that the system allows content to be updated in real time. It is possible to
update all data presented in the entire system in less than 10 seconds. Thanks to the market information
systems managed by Infobolsa (BME Group); the system is continuously updated, even between data
transitions across different display areas. The system contains a new module that allows a ticker with all
relevant market information, based on the opening and closing of markets, to run across all 30 screens.
The synchronized system makes it possible for the values in the ticker to change in real-time while passing
through the screens. The complete solution including displays, media players and software look professional
and tidy. And most importantly the system is reliable, which is key for a Stock Exchange trade floor.
The Concept
The concept is based on a single control station, to manage and control all hardware associated with the
system. The control station sends a feed to the 31 players that are all connected by a network. This station
can also be used for content creation. One of the most interesting applications of the system is the ability to
launch content or even entire channels by the click of a mouse.
The implementation of the project was led by Euroservicios. They picked the AOpen Digital Engine and DISE
software as the hardware and software combination of choice because of its great compatability and previous
success cases. Euroservicios is a valuable AOpen partner with its primary business in Spain.

12. Implementations in Different Industries
Fitness studio Hotel lounge Museum
Airport Telecom Library
Restaurant Transportation Exhibitions
Healthcare Shopping centre Touch Kiosk
Retail Education Theatre