Integrating Market Realities into your Community Plan
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This document discusses how integrating market realities into community planning can help create better communities. It notes that market research examines the supply and demand factors that shape human activity and the real estate market. These include population demographics, employment trends, infrastructure, and industry shifts. The document cautions that failing to understand market forces can undermine a planning project. It advocates that market research should inform visions, programs, locations, timelines and forms to leverage reality. The document provides two case studies from Middletown, Rhode Island that used market analysis to identify feasible redevelopment options.
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Integrating Market Realities into your Community Plan
- 1. Integrating Market Realities into your Community Plan Darren Mochrie – RKG Associates David Gray – RKG Associates Bob Ballou – VHB Alison Ring, AICP – Town of Middletown, RI
- 3. market research what is it?
- 5. Supply
- 6. Size Age Location Existing Real Estate
- 8. Rent Vacancy Market Conditions
- 9. Demand
- 10. Population Age Income Household Size Demographics
- 11. Industry Trends Wages Establishments Unemployment Employment Trends
- 12. Changes in Human Activity = Changes in Supply & Demand
- 13. Trends in Human Activity
- 14. Declining Household Size Diversification of Household Types Retirement (?) of Baby Increasing Ethnic Boomers Diversity Demographics
- 15. Economic Rise of the back office transition Old space often poor match for new business needs Business
- 16. Transit ridership up Transit funding down VMT leveling off Infrastructure crisis Transportation
- 17. so what?
- 18. so what? i’m a planner.
- 19. so what? i’m a planner. i work in the real world.
- 20. change is slow change is hard the planner’s reality politics sometimes not everyone trumps values good planning good planning
- 21. market research helps planners leverage reality to create better communities
- 22. Case Study Jim Anytown
- 23. Brownfield Site
- 24. Design Team
- 25. Charrettes
- 26. Politics
- 27. Vision Plan
- 28. Marketing RFP Brownfield Redevelopment Opportunity
- 29. what went wrong?
- 30. what went wrong? project lacked understanding of market forces
- 31. Brownfield Site
- 33. how does market research shape the plan?
- 36. location really matters.
- 38. get real— it’s about the parking.
- 39. how long will this take?
- 41. Case Study 1 – West Main/Coddington Development Center Master Plan Middletown, Rhode Island
- 42. Navy Lodge Study Area Task: Find Market-Based Development Alternatives
- 44. Case Study 2— Sachuest Beach Pavilion Feasibility Study Middletown, Rhode Island
- 45. Was a new facility feasible?