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Health 2 0 Smile Shop 4.15.09
1. Health 2.0 We must adapt.
Where is Marketing
Headed?
Social media has gone mainstream and
ignoring it is no longer an option. The
internet is not just a source of information.
It is a two‐way communication highway
where users provide as much content as
traditional companies and media. People
want information now. And they want it in
whatever format they want. They don’t
want to be talked at. They want to be
talked with. They want to tell you their
opinion and they want you to listen. And,
they want to hear back from you.
2. Health 2.0
The Smile Shop’s Audience is Online
Our patients are online. Our future
patients are online. We must connect
with them where they are spending
their time. Health professionals
nationwide are realizing the power of
these online tools and communities to
connect and communicate.
The way we market and communicate
has never evolved and changed as
rapidly as it does today. Social media is a
useful tool for The Smile Shop to open
dialogue with parents, pediatricians and
others involved in the healthcare
industry.
3. Web 2.0
The New Word of Mouth: Embrace it or Ignore it?
• 68% of American Dental Association delegates think it is very important for dentists to
embrace social media.
•Three billion minutes are spent on Facebook each day.
•The fastest growing demographic on Facebook is those 35 years old and older.
•65% of moms use the majority of moms use social networks .
•More than half of moms use text messaging.
•There are more than 2,000 videos on Youtube for ‘children dentist’.
•There are more than 200,000 blogs for ‘children dentist’ and 1.4 million for ‘dentist’.
4. Health 2.0 • 41% said businesses
should solicit feedback
The Facts
on products and services.
Most people accept online spaces as ‘social’ but
• 37% said businesses should develop
what is important to realize is that people also
new ways for consumers to interact with
want to interact with the practices and doctors
their brand.
they trust to take care of themselves and their
families. They want you to interact with you
• 25% said businesses should market to
online.
clients.
According to a 2008 Cone Business in Social
• 43% of Americans said businesses
Media Study:
should problem‐solve in social
networks.
• 60% of Americans use social media.
• 93% of social media users feel a
• Of that 60% another 59% interact with
business should have a presence in
businesses on their sites. One in four
social media because they are better
respondents say they interact more than once
served with direct contact.
per week.
6. Health 2.0
Doctors Online
Facebook
Orthodontic Partners Dr. Steven Althoff, Dr. Krista Colletti, Dr. Katie
Dolan, Winnemucca Dental Care
Blog
Twitter top blog 5,811 followers
Absolute Dental Twitter Page
Blog Directory
Youtube
blog
Absolute Dental YouTube Video
RSS News Feeds
Video Podcasts
gentle dental
Blog Talk – Pediatric Dentistry
7. Health 2.0
Google Search Engines and Advertising
How is The Smile Shop Ranked in
Search Engines?
Google Search Google ad words
Pediatric Dentist Reno
9. Health 2.0
Creating a Social Media Strategy
•Utilize the latest communication tools to brand The Smile Shop as the area’s most
experienced, well‐respected and specialized group of pediatric dentists offering state‐
of‐the‐art dental care in the most child and parent friendly environment.
•Ensure that The Smile Shop is a community partner by providing local parents with the
latest pediatric dental care information and news in user‐friendly formats.
•Listen to and connect with your patients and future patients through online forums
that enable them to communicate with you and build trust in our dentists and practice.