Every day the number of people that are using the Internet is growing. Each person has different needs and expectations while browsing for information, whether researching or purchasing products/services. On a previous article (Having your project website – Part I) we highlighted the most important pages that you need to consider when building your project website. Once having covered these 7 elements, we would like to present you strong arguments related with the importance of building and updating a successful website.

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“(…) a business website immediately boosts your visibility and reaches a higher level.”
Every day the number of people that are using the Internet is growing. Each person has different needs and expectations while browsing for information, whether researching or purchasing products/services.
On a previous article (Having your project website – Part I) we highlighted the most important pages that you need to consider when building your project website. Once having covered these 7 elements, we would like to present you strong arguments related with the importance of building and updating a successful website.
Now that you are ready to start…
We gathered 6 main reasons for having a website we believe that will help you with your project:
1. CUSTOMERS AND POTENTIAL CUSTOMERS ARE ALREADY IN THE INTERNET Think about those people who want your product/service/solution but don’t know that you exist or even worse, they find your competitors and choose their solutions instead of yours. If you don’t have a website, you will have no chance to compete, and differentiate from others in the same business area. 2. KEEP YOUR AUDIENCE INFORMED
With your project website you will have the opportunity to update customers in real- time announcing new solutions. You will keep information accurate, actual and complete, changing it whenever you want and need, whether if you want to update some information about the solution’s new features or your marketing material has become outdated and you need to change it.
With a website, facing these problems is minimal, inexpensive and changes are easily implemented.
3. INCREASE YOUR PROJECT CREDIBILITY A website has a powerful influence on a potential customer’s confidence. If you have a professional design, a well-written copy, helpful and accurate information, and contact details you will increase reliance in your company.

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With a good website you can give a touch of individualised customer service, adding value to all your offers which will lead to the best customer experience, satisfaction and ultimately, loyalty.
4. PROMOTE YOUR BUSINESS 24/7, 365 DAYS A YEAR Remember your website will be available and accessible from anywhere in the planet. You may even consider that while you are sleeping your website is working on your behalf and that it is an inexpensive way to provide information about your business continuously. One other important thing is that your potential customers may visit your website whenever they want/like, in their own privacy, and in the comfort of their homes without any distractions, infinite cues, and the associated stress.
5. POWERFUL SALES TOOL You must take in consideration that having a website these days is a necessity, more than a luxury. Never forget that a website is one of the best tools for your sales revenues, where you may consider Inbound Marketing or Outbound Marketing to generate good leads through your website. Selling your products through your website is a great way to expand your business, is much cheaper than to have a physical store and you will definitely reach many more people in a local, national and international perspective.
6. REFERRING NEW CUSTOMERS TO YOU Referrals are one of the best sources of new customers. You probably already heard the so-called expression “word of mouth”! When customers are satisfied with the service and attention that was given to them (while browsing through your website), they will share their experience with others (work colleagues, friends, family, and so on), who will be influenced and later will want to go through the same experience.

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Thank you!