In this article we will see that while many public and private organizations still conform to the stereotype, a growing number do not. To overcome this challenge we will provide a new way of looking beyond the public-private dichotomy to get to the core of how different organizations buy.
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Public or Private Sector Buying?
Does It Really Matter?
Everybody knows that selling to the public sector is different
to selling to the private sector. But the old public-private
dichotomy is blurring and that means sellers should be
cautious about letting it prejudice their sales process. “The public-private
distinction can
In this article we will see that while many public and private
hide as much as it
organizations still conform to the stereotype, a growing reveals.”
number do not. To overcome this challenge we will provide a
new way of looking beyond the public-private dichotomy to
get to the core of how different organizations buy.