1. Subscrip on Television Australia Q3 2011
FOXTEL/AUSTAR STV markets People, Media & Communica ons
Popula on: 21.9 million
Median age: 37
Occupied dwellings: 8+ million
People per dwelling: 3
Household television ownership:
98% of the popula on
Subscribers (Homes): 2.4 million
People with STV: 7.3 million
Subscrip on TV: 34% of the popula on
IPTV providers: Less than 5
All TV Homes- average me watching TV per day:
211 minutes
STV Homes- average me watching TV per day:
280 minutes
Average me by demographic (STV Homes):
65+ – 373 minutes
50-64 – 337 minutes
35-49 – 286 minutes
Broadcast & Narrowcast 16-34 – 236 minutes
Mobile phone ownership: 22.12 million (more
than one mobile for every person)
Subscrip on television : FOXTEL, AUSTAR, OPTUS & Internet subscribers: 8.4 million
TransAct Broadband Internet Subscribers: 7.3 million
Commercial TV: Nine Network, Network Ten, Seven
Network
Regional TV: Prime Television (affiliated with Seven),
Macquarie South Cross (affiliated with Ten), WIN Subscrip on Television Demographics
Media (affiliated with Nine) and Imparja Television
Public broadcasters: ABC and SBS
41.2% of STV homes have three or more televisions
Community television: 82 licensees
per household.
Open narrowcas ng services: 1,764 licensees
The highest propor on of STV subscribers (36%)
live in two person households.
74.8% of grocery buyers from STV households are
female and 39.8% of those are aged between 25
and 49.
One Third of Australians have
Subscrip on Television
Digital TV & Na onal Broadband
STV 100% digital migra on completed 2007
FTA digital television commenced 2001
NBN build commenced 2010
Analogue spectrum switch-off date 31 Dec 2013
NBN due for comple on June 2021
Sources: Australian Bureau of Sta s cs, www.abs.gov.au; World Bank World Development Indicator April 2011; ACMA Communica ons Report 2007-8, www.acma.gov.au; OzTAM Universe Es mates Quarter 3, 2011, OzTam
Na onal STV, Q2 2011, 0200-0200, Universe, Total Homes, Total People, Overnight (as at 06/07/2011) www.oztam.com.au; Ignite Media Brands, www.ignitemediabrands.com.au: Mul Channel Network, www.mcn.com.au

2. Subscrip on Television Australia Q3 2011
Australian Content Viewing Share by Genre
$541.4 million invested in Australian
Produc on in 2009
26% investment growth from 2007-2009
Employment Figures
Total Males 2,452.3 Total Females 2,190.3
*2009
Original Produc on: New to Air and
Currently in Produc on
Top Rated Original Produc ons
• TANGLE Season 3 (Showcase) (Not including premium channels)
• Free Rein featuring Bryan Brown and Rachel Ward January—June 2011
(BBC Knowledge) Title Network Reach
• The Kangaroo Gang: Thieves by Appointment (UKTV) Selling Houses Australia Extreme The LifeStyle Channel, 2,012,000
• Project Runway (ARENA) The Lifestyle Channel +2
• Cricket Superstar, Rove LA, Slide and Da ng in the Donna Hay - Fast Fresh Simple The LifeStyle Channel, 2,004,000
Dark Season 2 (FOX8) The Lifestyle Channel +2
LifeStyle FOOD,
• Spirited S2 (W) LifeStyle FOOD +2
• Tough Nuts, Australia’s Hardest Criminals Season 2 Balls of Steel Australia Comedy Channel, 1,552,000
w/Tara Moss (Crime & Inves ga on Network) Comedy Channel +2
• MTV News with Erin McNaught (MTV) Kalgoorlie Cops Crime & Inves ga on 1,343,000
• As the Bell Rings (Disney Channel)
Trinny & Susannah’s Australian LifeStyle You, 1,341,000
• Camp Orange S7 (Nickelodeon) Makeover LifeStyle YOU +2
• Wife Swap Australia (LifeStyle YOU) Dannii Minogue: Style Queen FOX8, FOX8 +2, ARENA, 1,194,000
• The Helpmann Awards (STVDIO) ARENA +2
• Bargain Hunt Australia (The LifeStyle Channel) Tony Robinson Explores Australia History Channel 1,141,000
• Curiosity Week (Na onal Geographic Channel)
Source: OzTAM, STV Na onal, Weeks 1-26 2011; Includes Plus2 Viewing
• Tri Na ons Bledisloe Cup and AFL 2012 Season (FOX
SPORTS) Subscrip on Television & Free to Air
Audience Share