Presentation on testing and digital analytics by Samia Abara, Product Manager for AT Internet, during the Optimizely Experience 2015 in Amsterdam.

1. Digital Intelligence SolutionsDigital Intelligence Solutions
AT INTERNET
AMPLIFYING TESTING
& OPTIMIZATION STRATEGY
WITH DIGITAL ANALYTICS

2. Digital Intelligence Solutions
WHERE TO START?01
02
03
DEEPER IMPACTS
LOCAL OPTIMUM
04AT INTERNET

3. Digital Intelligence Solutions
3
WHERE TO
START?01

4. Digital Intelligence Solutions
CATEGORY
WORDING
BUTTON
COLOR
IMAGE
SIZE
WHERE TO START ?

5. Digital Intelligence Solutions
WHERE TO START ?

6. Digital Intelligence Solutions
IMPROVE
EXPLORE
new potentials
FIX Increase performance by identifying
major inefficiencies (traffic loss,
errors, high bounce rate, reloads,
research without results, etc.)
WHERE TO START ?
OPTIMIZATION OPPORTUNITIES – 3 LEVELS
Elevate the overall performance by
improving the performance of each
critical action on the site (product
research, subscription process, etc.)

7. Digital Intelligence Solutions
LANDING PAGES EFFICENCY
MULTI DEVICE EXPERIENCE
CLICKTHROUGH RATE
CART ABANDONMENT
EXIT PAGES
FUNNEL EFFICIENCY
WHERE TO START ?
QUICK STARTERS / QUICK WINS

8. Digital Intelligence Solutions
WHERE TO START ?
PRIORITIZE
1 DIAGNOSE
2 PRIORITIZE
3 A/B TEST
4 AMPLIFY RESULTS

9. Digital Intelligence Solutions
9
WHERE TO START ?
PRIORITIZE
Potential
Source: http://www.widerfunnel.com/about/conversion-optimization/
Cost

10. Digital Intelligence Solutions
1
0
DEEPER
IMPACTS02

11. Digital Intelligence Solutions
Rudyard Kipling
Failure and Success:
treat those two impostors
just the same”
PHILOSOPHICAL
BREAK

12. Digital Intelligence Solutions
DEEPER IMPACTS
REAL GAIN &
SIDE EFFECTS
Cannibalization
Real Gain
BUTTERFLY EFFECT
GET THE
BIG
PICTURE

13. Digital Intelligence Solutions
DEEPER IMPACTS
REAL GAIN & SIDE EFFECTS

14. Digital Intelligence Solutions
DEEPER IMPACTS
REAL GAIN & SIDE EFFECTS

15. Digital Intelligence Solutions
DEEPER IMPACTS
REAL GAIN & SIDE EFFECTS
+13,8%+2,6%

16. Digital Intelligence Solutions
1
6
LOCAL
OPTIMUM03

17. Digital Intelligence Solutions
LOCAL OPTIMUM
MAXIMIZE THE RESULTS
BREAK THE
LAW
AVERAGES
OF

18. Digital Intelligence Solutions
LOCAL OPTIMUM
MAXIMIZE THE RESULTS

19. Digital Intelligence Solutions
LOCAL OPTIMUM
MAXIMIZE THE RESULTS
Prospect/
Client
Product
category
Geographical
position
Paths &
behaviours
Special
Offers
Price
Range
Product
Socio
demographic

20. Digital Intelligence Solutions
GENDER AGE EDUCAT
ION FAMILY PAGE VIEWS
SEGMENTATION
MAXIMIZE THE RESULTSAGEREVENUEEDUCATIONFAMILYGENDER
GENDER AGE EDUCATION FAMILY PAGE VIEWS
Prospect/
Client
Product
category
Geographical
position
Paths &
behaviours
Special
Offers
Price
Range
Product

21. Digital Intelligence SolutionsDigital Intelligence Solutions
SEGMENTATION
MAXIMIZE THE RESULTS
Week+ 1 Week +2 Week+3 Week+4 Week+5 Week+6 Week +7 Week+8
30/09/2014 22% 6% 6% 6% 6% 6% 6% 6%
07/10/2014 31% 22% 15% 15% 14% 12% 10%
01/10/2014 34% 20% 15% 13% 12% 12%
08/10/2014 49% 31% 30% 30% 27%
15/10/2014 57% 49% 45% 41%
22/10/2014 59% 51% 49%
29/10/2014 75% 58%
05/11/2014 80%

22. Digital Intelligence SolutionsDigital Intelligence Solutions
AT INTERNET
THE COMPANY04

23. THE COMPANY
FORRESTER WAVE

24. THE COMPANY
KEY FIGURES
Years experience in digital analytics
Customers from all sectors
Sites measured
Awards won
European certifications
Server calls processed monthly
Customer support satisfaction rate
18
3,800+
400,000+
11
6
100B+
96%

25. THE COMPANY
WORLDWIDE PRESENCE

26. 26
AT INTERNET
CERTIFICATIONS

27. Digital Intelligence Solutions
AT INTERNET
DATA DEMOCRATIZATION

28. Digital Intelligence Solutions
WWW.ATINTERNET.COM
THANK YOU!
SAMIA.ABARA@ATINTERNET.COM