Tech innovation s2_invention to innovation

Technology and Innovation
Management:
S2
Managing Creativity and Innovation
Dr Raj C Thiagarajan
To
SIBM SIII MBA Students

ATOA Scientific Technologies
Engineering Simulation For Innovation

TIM –S2: Managing Creativity and innovation
• Why
• Invention/Innovation
• Types of innovation
• Innovation process

• What and How

• Product/ Process innovation

• Managing for innovation

©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 2

History of Industrial Drivers
• Past:
• Manufacturing – Mass production- e.g, Ford
• Marketing - Good selling – e.g., FMCG
• Quality – Six sigma – e.g., GE
• Present :
• Services, Knowledge economy – GE and Tech
companies
• Future:
• Creative Economy
Breakthrough Innovation are must for leadership

Inspiration from Nature
• Nature
perfected
the art of
innovation.


WHY
• Advancing technology

• Changing environment.
• Changing industrial structures and strategies

• Evolving society, customer desires

• Competitors improve their products, processes and
services.

• Customers stop buying your old products and services so
you need to replace them and add new products and Maturity
services

Adoption Rate
• Life cycle of product Growth
Innovation
• Company profit/revenue increase – Business Growth
Drivers Volume and Price Introduction
– Increase Volume
– Increase Price: Prize premium only by innovative
products… Time


Market
Value

Why Equity financial Intellectual Elements of
Capital Capital
Intellectual Capital

Organizational Customer Human
Capital Capital Capital
• Balance sheet
hardly reflect any Process Customer Base
intangible assets. Capital base Value

Culture Relationship Relationship
• Move towards
quantifying
Innovation
intangible assets Capital

• Value creation-
increasing value of
intangible assets*

* Mike Tansey, Bob Stembridge, The challenge of sustaining
the research and innovation process, World Patent
Information, 27, pp 212–226, 2005.


Invention/Innovation
• Thinking and doing.
• Proposing and executing

• Appropriate - useful and actionable.
• Influence the business product.
• Customer experience creation.

• Invention: All about IDEA
• Innovate: Make it work


Innovation process
• Idea Generation
• Idea Evaluation
• Idea implementation
• Commercialization

Idea
Idea Generation Idea Evaluation Commercialization
implementation


What
Idea Invention
Innovation
Awareness

Incubation

Illumination

Verification

Implementation

Marketing and
Selling
Customer
value
creation
After, Creativity and the Innovation Process, White rose center for enterprise


Staged Innovation development process
Consumer problem & needs exploration
Idea
Idea generation 25-30

Concept developments 15-20 Feasibility

Business Analysis 8-10

Prototype development Pre NPI

Plant scale up

Market testing 6-8

Commercialization 4 NPI

Post –Launch checkup 2


How
Innovation is Hard work Teamwork and No HIGHWAY

Some data:
 Only 10 % of inventions made into products
 Only 10% of products succeeded in the market
 Failure rate of innovation is high
 To get around this problem fail fast, Or Have more of them.

Three ways to Innovate
 Solve your current problems creatively.
 Think weird, Infuse new ideas.
 Access and absorb external research discoveries


Individual Creativity

• “Isolation breeds diversity”

Most life is considered to have come from a
common root.

However at some point in time, the insect
eye and the vertebrate eye diverged on
their evolutionary pathways.

As a result, 2 quite different types of eye
have evolved. Each of which fulfils their
requirements.

This divergence also occurs in the creative
process when working in isolation.
Adopted from Creativity and the Innovation Process, White rose center for enterprise

©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

How for Manager
• Mindset / Opportunity

• Physical Environment

• Freedom

• Project Boundaries

• Uncertainty

• Feedback

– Like

– Concerns

– Suggestion

Collective Creativity

• “Two heads are better than one”

• While the American Indian
was undoubtedly a more
skillful horseman than the US
cavalryman, the group
working of the cavalry
overcame the skills of the
individual Indians.
• “The whole is greater than the
sum of the parts.”



Innovative Idea @ work
Motivational Factors
• Expertise
• Creative thinking skills
• Motivation
• Intrinsic
• Internal desire
• Personal sense of challenge
Least Most
• Extrinsic important important
Source: “ Winning new product and service Practices,

• Outside a person Kuczmarski & Associates Inc.

• Carrot or a stick


Barrier to Innovation
• Fear of trying

• Fear of risk

• Fear of change

• Fear of being laughed at

• Fear of making mistakes

• Fear of appearing stupid by proposing something that is not possible

• Fear of showing ignorance

• Fear of showing personal thoughts

• Fear that personal ideas are so easy to copy they can not be shared with colleagues

• Jealousy of colleagues

• Never done before, don't know how to do

• Holding on to past successes

• People feeling indifferent and apathetic about their work


Barrier and Bridge
Hierarchy Merit

Bureaucracy Autonomy

Anonymous Familiar

Clean Messy

Experts Players


Types of Innovation
• Incremental
• Evolutionary
• Revolutionary

Tradational Evolutionary Revolutionary

Benefits Incremental Substantial Breakthrough

Idea Idea Spark Idea Flame Idea Explosion

Execution Just Talk Walk the talk Walk the walk


Product , Process Innovation
• Product Innovation
– Mobility
– Communication
– Infrastructure
– Healthcare

Innovation Impact
– Entertainment

• Process Innovation
– Services
– Manufacturing Time

– Business method


Breakthrough Innovation
• Break through ideas for
Revolutionary Innovation – The
need of the hour for Breakthrough
product /process development.
Breakthrough

Magnitude of change
• Challenge the dogmas and the
orthodoxies of the incumbents.
Substantial
• Spot the trends that are already
changing but have gone unnoticed
Incremental
• Unique Customer experience
Profits


Breakthrough product examples
• Digital Camera

• Apollo Digital X-ray panel

• email
+ Innovation

e-mail



Breakthrough Service examples
• Dell : Distribution model
• Low cost airlines
• Itunes
• Online sales
• Apps
• ….


Growth opportunity
• New Markets
• New technology
• New Policy

• Sector
• Size Need

• Life cycle
• Degree of Novelty Creative
Reactive
Passive

Ability to change

Creating a Innovative culture
• Diversity
• Learn from mistakes
• Listen
• Encourage multiple point of views.
• Interdisciplinary
• Encourage risk
• Just Play


Innovator Benchmark
• Thomas Edison

• 14 member team
• 6 years
• 400 patents

• Telegraph, telephone,light bulb..
• Legendary inventors is often a team in disguise
• Edison is in reality a collective noun and means the work of
many men.


Solve Tomorrow’s problem
• If you solve yesterday’s problem, you will develop today's
technology.

• If you solve Today's problem you will develop Tomorrow’s
technology.

• If you solve Tomorrow’s problem then you will develop
future technology.


Play innovation ( Innovator)
Three ways to Innovate

 Solve your current problems creatively.

 Infuse new ideas, Breakthroughs.

 Access and absorb external research discoveries


Orgn. Building blocks
1. Innovation vision
2. Strategy
3. Technology and innovation portfolio
4. Design a staged development process
5. Form innovation teams
6. Establish reward systems
7. Measure progress and returns
8. Infuse innovation norms and values


Innovation Growth Options
• Technology Vs Market

Technology
Market Core Adjacent New
Core Grow Grow JV

Adjacent Grow New New
Venture Venture

New JV New Acquire
Venture


Measure Innovation
1. Survival rate
2. Success or hit rate
3. R&D innovation effectiveness ratio
4. R&D innovation emphasis ratio
5. Innovation sales ratio
6. Newness investment ratio
7. innovation portfolio mix
8. Process pipeline flow
9. Innovation revenue per employee
10. ROI

Innovation indices

Theory of inventive problem solving
Principal TRIZ Findings
1) Solutions come from a small number of inventive
principles

2) All technology evolution trends are predictable

3) Major innovations emerge from outside the industry
sector in which they are to be deployed


TRIZ Evolution Trends

• Increasing ‘Ideality’ (‘Value’)
• ‘Trimming’
• Dynamization
• Segmentation
• ‘Mono-Bi-Poly’ Systems
• Rhythm Co-ordination
• Action Co-ordination
• Controllability
• Introduction of Additives
• Geometric Evolution of Linear Structures
• Geometric Evolution of Volume Structures
• Evolution towards micro-scale
• Decreasing Human Involvement


Tech innovation s2_invention to innovation

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