4. About Your Presenter
Jody Culbertson
• 18 years Visions Electronics
• 10 years installer/sales
• Past Experience with Visions Electronics - 30 stores in
Western Canada, Vice President of Category Development,
along with Home/Car/Install Product Manager
• Experience in Buying, Marketing, Management, Training
• New venture Absolute Training - designed to work with
any aspect of your business to make you better!
• Email jody@absolutetraining.ca or call 1-414-326-7162
5. About Your Presenter
Marcel Newell
• Electronic Technologist
• 21 years old wire-puller at Exciter Sound
• 27 years old vice president & co-owner
• 28 years old created BASSWORX, now $96M
• 29 years old & $20 founded AVIDWORX
• 500 Stores with minimum 20% revenue increase
• Wide perspective
• 18 years building small businesses
“Pracademic” “Simple”
7. Our Mission
Transform the independent mobile
electronic retail industry with affordable,
world-class solutions.
8. Let’s get to Know You…
Who is here today?
• Owners
• Managers
• Sales Teams
Year in
• Install Teams Business?
• Sales Reps
• Manufacturers
9. Why are we here today?
• If you hit your Goals, everyone else can
meet theirs
• It starts first with YOU!
• When you win, the industry wins…
10. Session Outline
• Creating Culture (Heart & Soul)
– Create a Vision Statement
– Create a Mission Statement
– Outline corporate Core Values
• Business Plan Made Easy
Tools to Stay On Track:
11. The Right Tools for the Job
How many here have one of these?
Value?
Belongs to the
Technician
12. The Right Tools for the Job
How many here have one of these?
Time for a new
TOOL BOX!
For the:
Entrepreneur
Manager
CEO
13. Tool Box
No Longer the CEO’s Tool Box
Entrepreneur – Manager – Technician
15. Book Reference: E-Myth
Entrepreneur – Manager –
Technician
A Business Is Systems Dependent,
NOT People Dependent
People do not Fail, Systems Do
Work ON, not IN your business
ON vs. IN: Building a Quality Team
You cannot do it all yourself!
16. Book reference: E-Myth
Tells a story about us…
How the technician in the
business branched out on her
own and became the
entrepreneur
Entrepreneur - Manager - Technician
Myth about owning your own business
17. Culture
What you need: Helps the
• Vision Board entrepreneur
• Vision Statement chart a course
• Mission Statement
Helps the
• Core Values
Team stay on
track
18. People
So much of our success is about people.
With all of our amazing technological
advances, people still do the work of the
organization and are ultimately
responsible for its success.
20. People
Fact – 75% of people feel negatively
towards their work, based on survey of
1.5 million employees
21. Pay or Recognition?
• Study in 1970 on…
• What employees wanted…
• What employers thought employees
wanted…
22. People
Fact – Out of the 75%, 72% of employees
in the US are either emotionally
disconnected from their work or actively
undermining their organizations
23. Pay or Recognition?
• What do you think employees wanted?
• What do you think employers thought
they wanted?
Pay or Recognition?
24. Pay or Recognition?
The same study was done again in 2000
30 Years later do you think the results were
the same or different?
Same Results!
25. People want Recognition!
Employees wanted Recognition
Employers thought they wanted +money
Bottom line:
Employees want to be thanked when they do a good job!
More than they want a raise!
This costs you nothing!
27. People want Recognition!
Lead by Example
Treat Employees well, and they will treat your
customers well.
This works both ways….
Nordstrom example
This costs you nothing!
31. Vision
Future Destination
• 3 years? Can your staff answer the
• 5 years? same questions?
• 10 years?
And give the same
• 15 years?
answers?
32. Vision
We need a clearly defined
Destination/Future
We need to create Alignment
33. Building Progressive Culture
Everyone wants to WIN!
Needs to know what GAME they are playing
Needs to know the RULES of the game
Needs to make it EASY to win the game
All on the same PAGE
TEAMWORK!
34. Teamwork
Need to know the RULES of the game
People will make
up their own rules
35. Vision
Start Destination
Quickest Way
Save Time & Money
36. Vision
What you need:
• Vision Board
• Vision Statement
• Mission Statement
• Core Values
Heart & Soul
43. Vision
What you need to start: Bonus:
Facilitator
Time: One Day (6-8 hrs)
Location: Off site (No interruptions)
Tools: Scissors
Glue Sticks Each bring 4-10 (anything
Magazines important to them)
Poster Board
Core Value Sheet
49. Vision
Buy in
Team Building
Vision Statement
Insights Right People
on your BUS
“Drive Positive Change”
50. Vision
A picture is worth……
What is
YOUR TEAM
telling you?
Do you have the right people on the bus?
51. Vision
Real Examples
3M – To solve unsolved problems innovatively
Wal-Mart – To give ordinary folks the chance to
buy the same things as rich people
AVIDWORX – Drive Positive Change
Walt Disney – To make people happy
Examples in the Room?
52. Vision
Things to think about:
Why you get up in the morning?
When have you been fully fulfilled?
Why are you in this business?
Why do you like most about the industry?
58. Mission
What is a Mission Statement?
• An organization’s reason for existence
• Vision is what it wants to be
• Mission should guide the actions of the
business
• Makes it clear what the overall goals are
• Provides a sense of direction which will help
guide decision making
59. Mission
How Specific Should You Be?
• This statement should represent the broadest
perspective of your business’s mission
• Here are some examples from real
enterprises:
60. Mission
Real Examples:
3M – 3M is committed to actively contributing to
sustainable development through environmental
protection, social responsibility and economic progress."
AVIDWORX – Transform the independent mobile
electronic retail industry with affordable,
world-class solutions.
61. Mission
Real Examples:
Walt Disney – “The mission of The Walt Disney Company
is to be one of the world's leading producers and
providers of entertainment and information. Using our
portfolio of brands to differentiate our content, services
and consumer products, we seek to develop the most
creative, innovative and profitable entertainment
experiences and related products in the world.”
62. Mission
Final facts to consider in Mission Statement
• Moral/ethical position of the business
• A desired public image
• Vision of growth and profitability
• What is your target market?
• Description of products and services
• Key important influence for the business
63. Mission
You can’t create a statement overnight!
This will take time, so when you are constructing
your mission statement remember to make it
clear and concise. Incorporate socially
meaningful and measurable criteria and
consider approaching it from a grand scale.
69. Values
Core Values: Sheet/List – 15 – 20 mins
Discuss as a Group,
choose top 5 to 10,
narrow to less than 5
One sheet for each team member, circle top 5 to 10.
71. Culture
YOUR
WHAT? LOGO
VISION
Drive Positive Change
HOW? MISSION
Transform the independent
WHY? mobile
retail industry with affordable,
world-class solutions.
CORE VALUES
Open & Honest, Loyalty, Efficiency,
Accuracy, Reputation, Growth
Post everywhere!
72. Culture
Out of Sight, Out of Mind
Takes 17-27 times to build a habit…
When is the best time to start?
73. Culture
A business is systems dependant,
not people dependent
Making Accountability Easy…
74. Culture
A business is systems dependant,
not people dependent
Making Accountability Easy…
What to do when mistakes happen?
98. Business Plan
In a small ship/business, it does not take
much to take you out
99. Business Plan
Need a map/plan & instruments for tracking
Vision of this… Started here… Finished here…
How many would have done things differently?
Failing to Plan is planning to FAIL!
100. Business Plan
• Business Plan
• Budget
• Financial Statements
How often in business do we set out without a
destination, map and instruments?
Failing to Plan is planning to FAIL!
101. Business Plan
• Business Plan
Map
• Budget
• Financial Statements
Instruments
Right tools prevent this
outcome
121. Business Plan
How to use it:
http://www.mygazelles.com/1page/
Everyone can see it!
Look at it Daily
Hint: It helps if
you read the book
122. Good News
Words of encouragement…
You are NOT going to get this RIGHT the first time!
It takes years to get it RIGHT
It takes years of getting it WRONG
123. Good News…
A PLAN will always CHANGE, but a
business with a future-focused plan
will GO THE DISTANCE.
124. Session Outline
Creating Culture
•Vision, Mission, Core Values
–It is a guide if you doing it the right way
–All rowing in the same direction
–Know who belongs on the BUS
–Spot mistakes, cultural misfits
•Business Plan
–Chart a course