You need to increase your online sales and are looking for the right Conversion Rate Optimisation agency for your business. It's an important decision. You want a guaranteed return on your investment. These 8 questions are the most important questions you should ask before hiring a Conversion Rate Optimisation consultant. Covering topics such as: * the results they get * how they decide what the AB test * the requirements from and benefits for your in-house team This SlideShare presentation tells you the questions to ask and, more importantly, the answers a good, competent Conversion Rate Optimisation agency will provide. For more details, download our whitepaper '8 questions you must ask to find, hire and get great results from CRO professionals' http://www.awa-digital.com/free-resources/

1. you must ask to get
great results from
your CRO agency
8 questions
`

2. You’ve identified that you
need help with
Conversion Rate Optimisation

3. And you’re hunting
for the right agency
for your business

4. But…
How do you find the
right agency?

5. Ask these questions
(and understand the
principles behind them)

6. To make your CRO project
infinitely more enjoyable
and fruitful

7. Question 1:
Good competent
CRO agencies
want to show you
what they can do,
so don’t be afraid
to ask
“Who are your clients and
what results have you got
for them?”

8. Question 2:
Big wins
come from a
customer-centric
methodology, not
just anlaytics data
and best practice
“How do you decide
what changes to split
test?”

9. Question 3:
It is important to
know exactly
where you are
losing sales to
know where to
focus attention
“Can you set up and
validate our conversion
funnel?”

10. Question 4:
If resource is tight,
you need a CRO
agency with a full-
service solution to
deliver designs,
code & split tests
“Can you run the project
without draining my
resources?”

11. Question 5:
You get long term
benefits from
working with an
agency who can
teach your team a
scientific process
“Can you help to upskill
my in-house team?”

12. Question 6:
Just a 30%
improvement in
win rate, test
frequency and win
value can double
the value of your
CRO
“Can you show my team
how to optimise our
optimisation?”

13. Question 7:
Only CRO
agencies adhering
to strict standards
of statistical
significance know
the change will be
positive for your
business
“How do you know for
sure that our split tests are
statistically valid?”

14. Question 8:
Confident
consultants back
their claims with a
guarantee. Look
for at least a 10%
guaranteed
revenue uplift
“Do you guarantee your
results?”

15. Checklist:
Questions to ask a CRO Agency
□ What results do you get for your clients?
□ How do you decide what to split test?
□ Can you set up and validate a conversion funnel?
□ Can you do the project without taking up lots of our
time and management resources?
□ Can the project upskill our in-house team for long-
term benefits?
□ Can you show us how to optimise our optimisation?
□ How do you know that the split test results are
statistically valid?
□ Do you guarantee results?

16. • Learn the key questions you need to ask about their clients
• Understand the two approaches CRO agencies generally take
• Discover 6 powerful deep-dive techniques good CRO agencies use to
understand your visitors
• Find out how to prepare your development team for a CRO project
• Learn how to maximise the value of your CRO project
• Understand the importance of statistical significance and how to
achieve this even with low traffic levels
Download now:
http://www.awa-digital.com/conversion-rate-
optimisation-tips/
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