5. 10 AWS Architecture Reviews
Submit your project or idea for 1 of 10 free AWS Architecture Reviews
- Submit up until 30.06.2013
- Link and QR Code for project submission in the Summit brochure or you can find
a leaflet on your seat
16. AWS Marketplace: Buy Software Pre-Configured to Run on AWS
Growth since Jan 1, 2013
25 categories
778 product listings
Active customers
Usage per customer
102%
53%
17. 31 Price
Reductions
Since 2006
Ecosystem
Global Footprint
New Features
New Services
Infrastructure
Innovation
More AWS
Usage
More
Infrastructure
Economies
of Scale
Lower
Infrastructure
Costs
Reduced
Prices
More
Customers
19. 2007 2008 2009 2010 2011 2012
159
82
61
48
24
9
Including:
AWS Oregon Region
Elastic Beanstalk (Beta)
Amazon SES (Beta)
AWS CloudFormation
Amazon RDS for Oracle
AWS Direct Connect
AWS GovCloud (US)
Amazon ElastiCache
VPC Virtual Networking
VPC Dedicated Instances
SMS Text Notification
Including:
Amazon SNS
Amazon CloudFront
Amazon Route 53
S3 Bucket Policies
RDS Multi-AZ Support
RDS Reserved Databases
AWS Import/Export
Including:
Amazon RDS
Amazon VPC
Amazon EMR
EC2 Auto Scaling
EC2 Reserved Instances
Including:
6 new Direct Connect Sites
DynamoDB
RDS in VPC
AWS Trusted Advisor
CloudFormation in VPC
AWS Storage Gateway
Amazon Glacier
Cost Allocation Tagging
CloudFront Live Streaming
Amazon CloudSearch
AWS Marketplace
Red Hat Reserved Instances
New EC2 Instance Types
Multi-AZ Oracle RDS
RDS SQL Server
EC2 RI Marketplace
VM Export
Multiple IPs in VPC
Provisioned IOPS
Oracle Data Pump
New APAC Region - Sydney
AWS Data Pipeline
AWS Pace of Innovation
20. AWS Pace of Innovation
January February March
21
18
14
Including:
AWS Management Console Tablet and
Mobile Support
Elastic Transcoder
Price reduction for Amazon EC2, global
expansion of M3 Standard Instances,
and reduced data transfer pricing.
53 New Service Announcements
and Updates in Q1 of 2013
Including:
Amazon Redshift Available to All
Customers
AWS OpsWorks
IAM Role and Auto Scaling Support for
Amazon CloudWatch Monitoring
Scripts for Linux
Amazon SQS and SNS Announce
Lower Prices and Expanded Free Tiers
- 50% price drop for SQS
Including:
New Lower Pricing for Amazon EC2
Reserved Instances
AWS Free Usage Tier Now Includes
Amazon ElastiCache
Amazon DynamoDB Reduces Prices
AWS Elastic Beanstalk for Node.js
Amazon RDS now supports 3TB and
30,000 Provisioned IOPS per database
instance
Announcing EBS-Optimized Support
for Additional Instance Types
23. Certification Program for AWS Cloud
Computing Professionals
100 Countries and 750 Testing Locations WW
Targeted Toward Solution Architects, Developers and SysOps
First Available Exam “AWS Certified Solutions Architect - Associate Level”
http://aws.amazon.com/certification
25. Hash key Attribute 1 Attribute 2 Attribute n
Attributes indexed by a primary hash key.
26. Range keys for additional flexibility.
Hash key Range key Attribute 1 Attribute n
27. Hash key Range key Attribute 1 Attribute n
Range keys for additional flexibility.
Customer ID Date
Delivery
postcode
Total value
28. Hash key Range key Attribute 1 Attribute n
Customer ID Date
Delivery
postcode
Total value
Improve query flexibility and efficiency, while reducing read cost.
Local Secondary Indexes
for Amazon DynamoDB
30. The most radical and transformative of
inventions are those that empower
others to unleash their creativity -
to pursue their dreams
“
”
Jeff Bezos, Letter to Shareholders, 2012
31. The most radical and transformative of
inventions are those that empower
others to unleash their creativity -
to pursue their dreams
“
”
Jeff Bezos, Letter to Shareholders, 2012
37. Addressing Uncertainty Acquire resources on demand
Release resources when no
longer needed
Pay for what you use
Leverage other’s core
competencies
Turn fixed cost into variable
39. 1. Trade Capital Expense for Variable Expense
$0 to get started
Pay as you go
Saved $34M on
SmartHub app
40. 2. Lower Variable Expense Than Going it Alone
Halved IT hardware
spending while reducing
end-user response
times by 20%
Estimated savings of
60 – 70% compared
to previous web
hosting costs
Reduced the cost of
infrastructure by 50%
41. 3. You Don’t Need to Guess Capacity
Self
Hosting
Waste
Customer
Dissatisfaction
Actual demand
Predicted Demand
Rigid
Actual demand
Elastic
48. Old World:
Infrastructure in Weeks
4. Dramatically Increase Speed And Agility
AWS:
Infrastructure in Minutes
# of Instances 1,000
Instance Type M3 X-Large
Availability Zone US-West-2b
Launch
aws.amazon.com/managementconsole
49. Increase Innovation When The Cost of Failure Approaches Zero
Old world: AWS:
Experiment infrequently
Failure is expensive
Less innovation
Near $0
Experiment often
Fail quickly at a low cost
More innovation
50. 5. Stop Spending Money on Undifferentiated Heavy Lifting
so you don’t have to...We take care of...
Data Centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labor
buy and install new hardware
set up and configure new software
build new data centers
52. 1. Trade capital expense for variable expense
2. Lower variable expense than companies can do themselves
3. You don’t need to guess capacity
4. Dramatically improved speed and agility
5. Stop spending money on undifferentiated heavy lifting
6. Go global in minutes
The Benefits of Cloud Computing
61. 250 K
1 14135432 201918171615109876 11 22 25 2821 23 26 2912 24 27 30 31 32 33 MONTHS
USERS
500 K
750 K
1 M
1,25 M
2,25 M
1,5 M
2,5 M
3 M
1,75 M
2,75 M
3,25 M
2 M
3,5 M
2M 14M
2.5M 20M
3M 22M
3.5M 26M
1M 10M
1.5M 12M
500K 5M
63. #1To-Do App on Google Play, Chrome & App Store
3world wide features by Apple + Google
600,000new signups within 9 weeks
30,000,000new tasks created
Wunderlist 2 Launch
What we have achieved within only 9 weeks
64. Millions of hungry, polling clients
Mac
Web
Android Phone & Tablet
Windows
iPad & iPhone
111. 1950 1960 1970 1980 1990 2000 2010
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
Print Only
Including Online
Millions of 2012 Dollars
Newspaper Advertising Revenue
Adjusted for Inflation, 1950 to 2012
Source: Newspaper Association of America
Carpe Diem Blog
112. Media and Advertising
New ways to monetize content
Competitive landscape changing
Highly competitive
Driven by data
158. Locations in Europe
Hotel Adlon Kempinski
Berlin, Germany
Hotel Vier Jahreszeiten Kempinski
Munich, Germany
Çırağan Palace Kempinski
Istanbul, Turkey
159. Locations in MEA
Kempinski Nile Hotel
Garden City
Cairo, Egypt
Djibouti Palace Kempinski
Djibouti
Emirates Palace
Abu Dhabi, UAE
160. Locations in Asia
Siam Kempinski Hotel
Bangkok, Thailand
Hotel Indonesia Kempinski
Jakarta, Indonesia
Kempinski Hotel Haitang Bay
Hainan Island, China
164. A group of scientists placed 5
monkeys in a cage and in the
middle, a ladder, with bananas on
the top.
165. Every time a monkey went up the
ladder, the scientists soaked the rest of
the monkeys with ice cold water.
166. After a while, every time a monkey went to
go up the ladder, the others jumped on
him to stop him
167. After some time, no monkey dare to go
up the ladder regardless of the
temptation.
168. After a week the scientists then decided to replace one of the
monkeys. The first thing the new monkey did was to go up
the ladder.
Immediately the other monkeys jumped on him.
169. After being jumped on several times, the new
monkey learned not to climb the ladder even
though he never knew why.
170. After one more week another new monkey is
introduced, when he goes for the banana ALL
the monkeys (including the new one) jump on
him
171. After one more week another new monkey is
introduced, when he goes for the banana ALL the
monkeys (including the two new ones) jump on him
172. Eventually after five weeks, there are none of the
original monkeys left but any monkey that goes for
the banana gets jumped on
173. Soon no monkeys go for the banana, yet none of
them ever got wet and they’d all happily jump on
any new monkey that went for a banana
174. “If you could ask them why
they don’t try and eat the
bananas”
178. Kempinski Hotels S.A
28, Boulevard du Pont d'Arve
1205 Geneva, Switzerland
T + 41 22 809 8890
F + 41 22 809 8800
Jeremy Ward
Senior Vice President - IT
194. Amazon Redshift
Fast query and IO performance
Encrypted data and backups. Supports VPC.
Compatible with existing SQL and BI tools.
24 spindle instances for parallel data access.
$999 per TB per year.
195. Now available in Europe.
Amazon Redshift and
EC2 High Storage instance types.
200. The most radical and transformative of
inventions are those that empower
others to unleash their creativity -
to pursue their dreams
“
”
Jeff Bezos, Letter to Shareholders, 2012