2. Getting the most from your social media requires building a solid foundation …your footprint in social media. Think of profiles in social networks as marketing channels for your business. These channels may include profiles in social networks like Facebook, YouTube, Twitter, Flikr, Google, blogs and much more. Your social media footprint becomes the marketing engine to promote and managing your brand online. Building your brand online requires leverage the right tools for delivering results and an ROI .
3. Social Media Marketing and Online Branding (Attachment A) BENEFITS OF PARTNERING WITH MINT SOCIAL: Establish branded online marketing channels in social media Implement the best tools for social media and search engine marketing Get found in the top social networks where over 7 out of 10 web users end up Integrate web video, audio, photos and blogs into your current marketing plan Implement monetization tools and techniques for generating new business MORE COMPELLING REASONS TO PARTNER WITH MINT SOCIAL Mint Social is a social media marketing and online branding company. We accelerate online marketing to help businesses get found online. We build content engines for our customers that deliver their message to where 75% of all traffic on the Internet is…on content rich web 2.0 networks (less the blah part of social media). Our unique approach to online marketing creates a content marketing and syndication engine which connects your prospects and customers with your business. We empower businesses with the resources and the understanding of why social media and online branding is critical to your online marketing success and we provide the tools for delivering measurable results along the way .
4. With over 20 years of experience in the digital media world, our team has worked for and with Fortune 500 businesses and have helped grow companies from start up stage to exit strategy. We founded the World Webinar and Seminar Network for helping businesses understanding the power of social media marketing and how cost effective this media is. We are founding members of AZIMA, the first interactive marketing association in Arizona and serve on the board. We are active volunteers with many non-profit agencies and a member of the community relations team for St. Vincent de Paul. Our mission is to bring best in class marketing, sales and leadership minds together to help businesses understand and embrace the power of content marketing and social media to impact their bottom line.
6. Our Social Media Footprint™ model and the team behind it can be summed up in fewer than 10 words: “ Experts, Powerful, Professional, Approved, Content Engine, Multiplier Effect, Easy” All types of media are published to “Your” branded online networks, targeted to your specific audience to drive relevant traffic to your call to action landing pages. The multiplier effect is a result of consistently publishing your marketing content through the content engine that creates 100s of new marketing channels for your business… delivering measurable results . Content Engine Defined - The center of this diagram represents the foundation of our marketing and online branding strategy, your blog. This is the heart of your content engine to promote your business to the top search engines (Google, Yahoo, Bing) and to where 75% of all traffic on the Internet is (in social media ‘web 2.0’ websites). Visibility Multiplier Effect Defined – We leverage existing marketing content (press releases, PowerPoint presentations, articles, rich documents, videos, etc.) and add the right keywords to connect your business message with the online conversations in your market.
7. Social Media Marketing and Online Branding (Attachment A) HOW WE WILL INCREASE YOUR VISIBILITY ONLINE: It is not as much about the quantity of content published as it is about taking quality content and leveraging this information to the right marketing channels while linking it back to the most relevant web pages on your website. Here is an example of what we do with one document:
8. Social Media Marketing and Online Branding (Attachment A) STARTER Plan Startup $1,495 1.Content Engine Setup (with Automation) 2.Profile Setup for Article and Blog Sites (up to 50 sites) 3.Profile Setup for Social Networks (up to 15 profiles) 4.Custom blog setup 5.Content Review
9.
10.
11. Social Media Marketing and Online Branding (Attachment A) Monthly $995/mo. More fuel for your content engine includes existing content, articles, and blog posts published to your social media footprint. Blog Marketing – 4 blog posts published on main blog Enhanced Blogs – 5 summary blog posts on up to 5 extended blogs Article Marketing –1 Articles to 100 sites Status Updates – up to 10 headline posts (Twitter, Facebook and others) PowerPoint, Video or Press Release publishing – your choice each month Enhanced promotion of content through Mint Social Tool Maintenance/Updates to Content Engine ROI Reporting Content Creation Package – 4 blog posts, 1 articles included Recap A larger, more Google friendly, social media footprint to include video, press releases and rich documents and up to 160 social media profiles dominating all media types (great for Google Universal Search). Our strategic conversation analysis will identify the most relevant keywords for online marketing and viral marketing in the social media networks. We will provide new content recommendations and content creation (aligned with the respective keyword and marketing channel). Our startup process includes over 1000 steps and a 100 point checklist for accuracy.
12.
13. Social Media Marketing and Online Branding (Attachment A) Monthly $1,495/mo Attraction Engine - Growing Facebook Fans and Twitter followers Blog Marketing with Content creation – 4 blog posts published on main blog Enhanced Blogs – 6 summary blog posts on up to 5 extended blogs Status Updates – up to 16 headline posts (Twitter, Facebook and others) Article Publishing – 2 Articles on up to 200 sites Video/Podcast Marketing – 1 video (every other mo.) on up to 40 sites Enhanced promotion of content through Mint Social Tool Maintenance/Updates to Content Engine Monitoring and Analysis of Social Media Footprint ROI Reporting BONUS SERVICE (your choice each month) - PowerPoint or Press Release Content Creation Package – 4 blog posts, 2 articles included Recap All aspects of the Essential plan plus we build a bigger engine with more published content, enhanced search engine promotion (to maximize Google Universal Search Results) and link-building to your landing pages. Only available with the Accelerator Plan is the Attraction Engine™ for increasing RSS subscribers, Twitter Followers and Facebook Fans for lead generation throughout your social media footprint ( over 275 marketing channels ).