Learn more about the digital ecosystem and tools that create it.

1. Using Digital Content
To Reach Your Customers

2. Today, customers are constantly exposed to digital
marketing messages from all sides.
Content is everywhere and comes from a multitude of channels at increasing
frequency. With over 50 billion connected devices, users are consuming an
amazing amount of content every moment.
With all the noise out there, how can you reach a prospect or customer in a
meaningful way?
Surround the customer with what
they need, when they need it.
Many companies are using the latest digital
marketing tools such as Content Management
Systems, CRM Systems, Social Marketing Tools,
Analytic Platforms and Marketing Automation
Systems (MAS) to engage audiences, track online
behavior, score leads and review results.
As these platforms become part of the marketing
sphere they provide powerful new ways to build
relationships with prospects and customers.
To receive the maximum benefit from using all of
these systems, they must be integrated to create
a cohesive experience for audiences and provide
holistic measurement to marketers.
51% of the time users spend online,
they are consuming content.
The lack of integration prevents the marketing team
from targeting and segmenting audience members - AOL/Nielsen, 2011
to create personalized experiences across multiple
devices, campaigns, channels and measure
audience interaction throughout.
How can a marketer leverage all of the technology
available, engage customers and prospects, measure
results and reach their marketing goals?
The answer is a digital marketing ecosystem.
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3. What is a digital marketing ecosystem?
It is an integrated, holistic system that enables digital marketers to get the right
message to the right audience at the right time.
It works by segmenting and targeting audience members then delivering
personalized content in the channels and on the devices that the audience
chooses. The system then provides measurement across all of the different
audience touch points to optimize your content, improve engagement,
increase the number of inbound leads and develop more profitable
relationships with your targets and customers.
A digital marketing ecosystem brings all the pieces together
into a holistic, integrated, digital marketing system.
CRM
A digital marketing ecosystem enables marketers to:
Manage content and Identify visitors and gather data and enhance audience
publish widely personalize score leads profiles
Manage content in the CMS, By utilizing tools for IP Marketing automation enables Entice your customers with
then reuse it for specific address look-up, your web behavioral data tracking and relevant content downloads
devices and in multiple site can deliver relevant, lead scoring, sending the and increase your knowledge
channels, including web, personalized content from the most qualified prospects to about them at the same time.
mobile and social media. very first visit. the sales team.
cross-sell with build a connected smoothly manage
customer insights community events
Use previously gathered Market using social channels Registration, mobile sites,
information to refine your and build a strong social surveys and post-event
campaigns and promote community to create follow up can all be managed
content about additional evangelists for your brand. from one location, making
products and services. everything more efficient for
your marketing team.
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4. For More Information
Thomas M. Font
VP Business Development
AlphaZeta Interactive
325 W Huron St., Suite 506
Chicago, IL 60654
Phone: (312) 263-7028
Email: tfont@alphazeta.com
AlphaZeta Interactive bridges digital know-how and savvy marketing. We help clients realize the
marketing promise of the interactive channel. Powered by creative inspiration and technology insight, we
design and execute engaging experiences that connect with people, build strong relationships, and drive
the right results.