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@aaronfriedman 
BRINGING SEXY BACK 
How a Story Can Enhance Your Data and Client Relationships
@aaronfriedman 
http://www.sperience.com/wp-content/uploads/2014/03/Justin-Timberlake-Wallpaper-60.jpg 
After All, Sex Sells
@aaronfriedman 
AARON FRIEDMAN 
Independent Inbound Marketing Consultant 
and lead marketer at & 
www.digitalhighrise.com 
aaron@digitalhighrise.com 
@aaronfriedman
@aaronfriedman 
I HAVE DONE SEO FOR SOME BIG BRANDS
@aaronfriedman 
I have not come to tell you anything you don’t know
@aaronfriedman 
STORIESAREPOWER 
If you know how to use the data to tell the stories, than the power is yours
@aaronfriedman 
THE POWER TO CHANGE OUR PERSPECTIVE 
http://www.spin.com/sites/all/files/styles/style820_546/public/130207-justin-timberlake.png
@aaronfriedman 
They Are The Reason We Can Be 
http://thisisiantan.files.wordpress.com/2013/04/20130402-015512.jpg?w=500&h=700
@aaronfriedman 
They Are The Reason We Can BeFounders 
http://www.guitargirlmag.com/news/myspace-2-0---can-timberlake-bring-sexy-back
@aaronfriedman 
They Are The Reason We Can BePhilosophers 
http://media3.onsugar.com/files/2013/11/04/848/n/1922398/34b2c587b22515ca_justinPINTEREST.xxxlarge/i/Justin-Timberlake-has-thing--between.jpg
@aaronfriedman 
They Are The Reason We Can BeDancers 
http://www.zap2it.com/blogs/where-is-justin-2008-11
@aaronfriedman 
What do Storiesdo for us? 
http://i.ytimg.com/vi/efNzhEKm3w4/maxresdefault.jpg
@aaronfriedman 
MASSIVE SPIKE IN CURIYO LOOKUPS 
WUT HAPPENED?!?!
@aaronfriedman 
CELEBRITY NUDITY! (and dancing) 
WUT HAPPENED?!?!
@aaronfriedman 
VARIOUS SCENARIOS 
We still don’t have answered, but this data, and scenarios, have led us to a point of additional testing and questioning what users want and why they click. 
1.People wanted to see porn and thought the link would take them there 
2.They were curious who 4Chan was 
#BETHANYMOTAWHO??
@aaronfriedman 
THE JUNE SQUIBB PHENOMENON
@aaronfriedman 
THIS IS NO DIFFERENT THAN CLIENT COMMUNICATION 
http://ewwatchingtv.files.wordpress.com/2009/04/justintimberlake_l.jpg
@aaronfriedman 
THE PERSON YOU SEND IT TO 
http://thisisiantan.files.wordpress.com/2013/04/20130402-014601.jpg?w=500&h=355
@aaronfriedman 
MIGHT NOT BE 
THE PERSON WHOCARES
@aaronfriedman 
MIGHT NOT BE 
THE PERSON WHOMAKES DECISIONS
@aaronfriedman 
Or, they might just not understand what you are trying to say 
http://img2.timeinc.net/ew/i/2013/03/13/fallon-timberlake-sexyback_510x317.jpg
@aaronfriedman 
Overall Traffic Down -9.10% 
@aaronfriedman 
Overall Revenue Growth 
+ 67.18%
@aaronfriedman 
OUR REPORTING IS FLAWED
@aaronfriedman 
LIKE, REALLY “UN-INFORMATIVE” FLAWED
@aaronfriedman 
OUR RANKING REPORTS SUCK
@aaronfriedman 
LEGIT HOW I IMAGINE MY CLIENTS IF THEY GOT THIS 
http://cdn.3news.co.nz/3news/AM/0-Articles/217095/justin-timberlake_socialnetwork.jpg?width=700
@aaronfriedman 
BUT WE HAVE STORIES TO TELL 
http://i.dailymail.co.uk/i/pix/2013/12/19/article-0-1A3264FA00000578-604_634x422.jpg
@aaronfriedman 
http://blog.nuserve.co.uk/wp-content/uploads/2013/12/JT_Sean_Parker_blog.jpg
@aaronfriedman 
CREATED A NEW TEMPLATE 
This is nothing original. Anyone with a little basic skill in excel can do it. 
Makes data pulling: 
Fast 
Efficient 
Accurate (removes the possibility of human error) 
* This is a re-make of a post I wrote on Moz.com 
GET YOUR COPY HERE 
http://bit.ly/brighton-report
@aaronfriedman 
THE REPORTING PACKAGE “HOW-TO” 
•SEO Tools for Excel 
•Excel Formulas and Functions 
•Creativity to tell the story
@aaronfriedman 
PULLING THE DATA WITH 
First Figure out Which is the right profile.
@aaronfriedman 
First Figure out Which is the right profile. 
Choose Dimensions and Metrics 
PULLING THE DATA WITH
@aaronfriedman 
First Figure out Which is the right profile. 
Choose Dimensions and Metrics 
Add in Any Segments 
PULLING THE DATA WITH
@aaronfriedman 
First Figure out Which is the right profile. 
Choose Dimensions and Metrics 
Add in Any Segments 
Put in the appropriate Filters 
PULLING THE DATA WITH
@aaronfriedman 
PULLING THE DATA WITH
@aaronfriedman 
BOOM!
@aaronfriedman 
PULLING THE DATA FROM THE DATA 
This happens automatically from the last sheet 
Copy and PATE VALUES into the appropriate month 
PRO TIP:This is a common theme throughout the entire report. Pull in the data you want to copy to that sheet.
@aaronfriedman 
MANIPULATE YOUR DATA WITH OFFSETS
@aaronfriedman 
WATCH MORE: http://bit.ly/1xJO3Si
@aaronfriedman 
Keyword Research….. 
BORING!
@aaronfriedman 
Wordclouds
@aaronfriedman 
EXTRA FEW HUNDREDS OF VISITS A DAY 
EXTRA FEW THOUSANDSOF VISITS A MONTH
@aaronfriedman 
GOOGLE BENCHMARK REPORTS 
•Announced on Sept 10th 
•Compare yourself in your industry 
http://analytics.blogspot.com/2014/09/new-benchmarking-reports-help- twiddy.html
@aaronfriedman 
THERE ARE SOME OPTIONS IF YOU DON’T WANT TO MAKE A WHOLE REPORT FOR YOURSELF
@aaronfriedman 
Fully Automated, Pre Built, Reports 
http://www.annielytics.com/blog/coupon/brighton/
@aaronfriedman 
Dashboard Solution
@aaronfriedman 
HOW ABOUT CONTENT? 
http://www.chilightful.com/wp-content/uploads/2014/02/insert.visual.artwork.jpg
@aaronfriedman 
Just Visualize the Data Different: 
http://www.davidmccandless.com/
@aaronfriedman 
WHO CAN GUESS WHAT THIS IS?
@aaronfriedman 
THIS IS $111.6 MILLIONIN DONATIONS 
Facebook plotted out how the ice bucket challenge spread across the US in a data analysis post they had, which is eye opening! 
Read more: http://marketingland.com/als-ice- bucket-challenge-viral-success-cause- 96463
@aaronfriedman 
“Let The DatasetChange Your Mindset” 
-Hans Rosling 
http://www.ted.com/talks/david_mccandless_the_beauty_of_data_visualization
@aaronfriedman 
IT’S ALL ABOUT THE DATA… 
http://blog.tiqiq.com/wp-content/uploads/2013/05/Justin-Timberlake.png 
BUT IT’S ALL ABOUT PRESENTATION
@aaronfriedman 
YOU ARE BEAUTIFUL 
NOW MAKE YOUR DATA LOOK NICE TOO!
@aaronfriedman 
AARON FRIEDMAN 
www.digitalhighrise.com 
aaron@digitalhighrise.com 
@aaronfriedman

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