This 1-hour presentation uses the jazz basics to teach the fundamentals of good social media practice.

1. Aaron Bramley
Social Media Be-Bop
What the jazz basics can teach us
about good social media practice.
aaron.bramley@gmail.com @AaronMSB

2. Why jazz?
• Started as call and response
• Share information among insiders
• Evolved when instruments were added
• Anyone can play jazz

3. Basic One:
Call &
Response

4. It all comes down
to communication
• Listen, listen, listen...
• Peer-to-peer conversations
• Be a human being

5. Participate now,
lead later
• Social media is quid pro
quo
• Don’t flood your friends
• Be a human being

6. Know your message
• Personal and professional
are one
• Employer/employee expectations
• Have a McGuffin
• Be a human being

7. Two models
• The Big Band
• The Combo

8. Basic Two:
It don’t mean a
thing if it ain’t got
that swing

9. The importance of
payin’ dues
• At least 30 minutes a day
• Slow aggregation of friends
• Approach strangers cautiously

10. Impostors are
easily spotted
• BE A HUMAN BEING!
(last time, I promise.)

11. Basic Three:
Innovate

12. From the Blues to
Avant Garde and
everything in between
• There’s no right way
• Make it yours
• Never stop listening

13. Aaron Bramley
Social Media Be-Bop
What the jazz basics can teach us
about good social media practice.
aaron.bramley@gmail.com @AaronMSB