Mr Brett Henry, Vice President, Marketing, Vice President, India shares insights and trends at the PIATA event.

1. What Matters
Business Needs
Management:
2011-2012
Users Training
Brett Henry
Vice President, Marketing
Type your Name here
Type your Designation, Department here
1
Monday, August 1, 11

2. Hi. I’m Brett Henry
@ bretthenry
Monday, August 1, 11

3. STRATEGIC PARTNER
Not
GDS
3
Monday, August 1, 11

4. What’s On My iPhone?
4
Monday, August 1, 11

5. I am going to talk about:
1. One important trend
2. Common question
Monday, August 1, 11

6. One Important Trend
6
Monday, August 1, 11

7. “ We Need A Mobile
Strategy”....
7
Monday, August 1, 11

8. 8
Monday, August 1, 11

9. ...Give me iPhone App...
9
Monday, August 1, 11

10. 10
Monday, August 1, 11

11. 11
Monday, August 1, 11

12. 12
Monday, August 1, 11

13. 13
Monday, August 1, 11

14. 14
Monday, August 1, 11

15. 15
Monday, August 1, 11

16. 16
Monday, August 1, 11

17. 17
Monday, August 1, 11

18. 19
Monday, August 1, 11

19. Mobile Is Disruptive
20
Monday, August 1, 11

20. 21
Monday, August 1, 11

21. 22
Monday, August 1, 11

22. 23
Monday, August 1, 11

23. 24
Monday, August 1, 11

24. 25
Monday, August 1, 11

25. 26
Monday, August 1, 11

26. 27
Monday, August 1, 11

27. 28
Monday, August 1, 11

28. #1 Strategy Must Be
Thoughtful and Global
(may provide governance for local execution)
29
Monday, August 1, 11

29. 30
Monday, August 1, 11

30. 31
Monday, August 1, 11

31. 32
Monday, August 1, 11

32. 33
Monday, August 1, 11

33. 34
Monday, August 1, 11

34. 35
Monday, August 1, 11

35. 36
Monday, August 1, 11

36. 37
Monday, August 1, 11

37. 38
Monday, August 1, 11

38. #1 Strategy Must Be
Thoughtful and Global
(may provide governance for local execution)
39
Monday, August 1, 11

39. #2 Mobile Specific Site
Strategy is KEY
40
Monday, August 1, 11

40. 41
Monday, August 1, 11

41. 9
Monday, August 1, 11

42. AirAsia Tiger Airways
ROUND 1
12
Monday, August 1, 11

43. 20%
44
Monday, August 1, 11

44. $200M
45
Monday, August 1, 11

45. Yatra ClearTrip
ROUND 2
12
Monday, August 1, 11

46. Abacus VirtuallyThere Travelport ViewTrip
FINAL
ROUND
12
Monday, August 1, 11

47. Monday, August 1, 11

48. #3 Device Detection Is a
Core Part of Your Strategy
49
Monday, August 1, 11

49. 50
Monday, August 1, 11

50. 51
Monday, August 1, 11

51. 52
Monday, August 1, 11

52. 53
Monday, August 1, 11

53. 54
Monday, August 1, 11

54. 55
Monday, August 1, 11

55. 56
Monday, August 1, 11

56. 57
Monday, August 1, 11

57. 58
Monday, August 1, 11

58. #4 Apps Favor
Intermediaries
(for transactions)
59
Monday, August 1, 11

59. 60
Monday, August 1, 11

60. #5 Know Your Target -
Location (of your audience)
Matters
61
Monday, August 1, 11

61. 62
Monday, August 1, 11

62. 63
Monday, August 1, 11

63. #6 Mobile Users Have
Different Needs Than
Online Users
64
Monday, August 1, 11

64. 65
Monday, August 1, 11

65. 66
Monday, August 1, 11

66. Post Booking
67
Monday, August 1, 11

67. Abacus VirtuallyThere Mobile
Monday, August 1, 11

68. Revenue
Generation
69
Monday, August 1, 11

69. Abacus GetThere Mobile
Monday, August 1, 11

70. Abacus WebStart for Business
Monday, August 1, 11

71. Service
72
Monday, August 1, 11

72. Abacus Mobile
Monday, August 1, 11

73. There Shouldn’t Be A
Mobile Strategy...
...Mobile Should Be The
Strategy
74
Monday, August 1, 11

74. Frequent Question:
75
Monday, August 1, 11

75. When Will Online Corporate
Travel Tools Take Off in Asia?
76
Monday, August 1, 11

76. Not Gonna Happen
77
Monday, August 1, 11

77. ...not for Asian Based Corporates...
78
Monday, August 1, 11

78. ...not in the western model*...
*some exceptions
79
Monday, August 1, 11

79. • No Managed Travel Model
• Pricing Complexity
• No Self Service Culture
• Cost of Labor
*some exceptions
80
Monday, August 1, 11

80. ...ok so if I want to target
Asian based corporates with
low cost models, where to
start???...
*some exceptions
81
Monday, August 1, 11

81. 82
Monday, August 1, 11

82. Re-Think “Global” Model - It
is the MNC’s Home Market
Model - Extended (and
modified in context)
83
Monday, August 1, 11

83. ...so what does the winning
local model look like???
84
Monday, August 1, 11

84. Not Gonna Happen
85
Monday, August 1, 11

85. What’s Going to
Happen?
Monday, August 1, 11

86. #1 Growth Will Accelerate
Monday, August 1, 11

87. #2 Local Wins
Monday, August 1, 11

88. #3 Large Regionals Will Do
JV’s and Acquisitions in the
Philippines
Monday, August 1, 11

89. #4 Global Mobile Innovation
in Transactional Travel Will Be
Lead Out of Asia
Monday, August 1, 11

90. #5 A OTA Winner will
emerge in Philippines
Monday, August 1, 11

91. What’s Not Going to
Happen...
92
Monday, August 1, 11

92. Daily Deal Sites
Monday, August 1, 11

93. Groupon Will Be A
Serious Player in
Asian Online Travel
Monday, August 1, 11

94. Monday, August 1, 11

95. 15
Monday, August 1, 11

96. OTA/LCC Ventures
Monday, August 1, 11

97. Google and ITA Will
Be The End of OTA’s
Monday, August 1, 11

98. Thank You
100
Monday, August 1, 11