1. PRODUCT
DEVELOPMENT
Jess Britton

7.  When I was looking at the can that I designed, I decided that it would be best to try if I could use
this design in my advert. I made the background blue, and I put in orange and blue bubbles, similar to
what I did for my drink can. I believe that this idea worked quite well, and I could use this for a basis for
my advert. I believe though that I need to try out a few different ideas, because I believe that this design
is quite basic and it might not interest many people. For my next idea I might use an image, edit it, then
make sure people know what the advert is for. I might use the same ideas that have been used in the
original Irn Bru adverts, but change them so that they might draw in a different type of audience. I
believe that the advert that I have made would work for an Irn Bru advert, but I think its missing
something that would draw people in.

14.  I decided that for my second advert idea I needed to find an image that would fit in with the copy that I was
going to use. I decided that I needed an image that represented Scotland, and I found this image that worked well.
I decided on using this image for my advert because it clearly shows what the focus of the advert is about. I found
a font that blended in with the image, and I believe that making this look like part of the image works
best, because its quite subtle. However looking at the finished product, I can see that I could find an image that is
more complicated. The aspects that worked best in this advert however was the fact that I could tell a story
without too much going on. However if this was a real advert, people won’t take much notice of it. If I was to use
this image again I would edit it, I would change the overall colours, the sky and I would also cut out the image of
the mountain and put it on a different image. I would most likely use a different image for the advert, because
there isn’t much that I could do with this.

18.  When I was creating this advert, I decided that I could create two adverts that were a bit different. For
example with this one the advert would be on a double page spread. When I was looking for an image for this
advert, I wanted to get an image that represented Scotland, so I looked up images of Scottish landmarks and
buildings and I found this image. When I loaded it onto Photoshop I decided to change the vibrancy, the colour
of the flag and use the slogan that I chose. I decided that the second advert that I created wasn’t appealing
enough, so I found an image that had a few different things going on to draw the viewer in. I believe that this
image worked quite well because its simple, but the use of the scottish flag would draw people in. If I was to do
this advert again, I would change the image to something even more simple. I might use the image of the Scottish
flag, but produce a black or blue background and have the flag as the focus.

21.  I decided that I could use the same advert, and create something that could go on one page. Since there was
no place to put the image of the can that I made, I decided to cover the image with the can, change the opacity
and change the look of the advert. When it is printed in magazines I would make sure that the top layer is printed
onto clear plastic, so that it would look similar to the image that I created on Photoshop, and you could move the
top layer so you can read what's on the bottom. I decided to make this top layer because I couldn’t fit the image of
the can that I produced on the advert itself. If I was to make this advert again, I would design it the same as the
first advert that I produced with the same image. I believe that if I did this the whole advert would be more
appealing, and more people would take an interest because its not a landscape photograph. However I believe that
this finished advert works quite well because it clearly shows what the advert is about and what the focus is, and
the image ties in with some of the adverts that Irn Bru have made previously.

22.  These last two adverts are the ones that I’m going to use. They work well as a pair and they would work in a
whole range of magazines. I believe that people viewing these adverts will be able to make connections between
the two, because even though they have been designed and laid out a bit differently, overall they both look the
same. Even though they don’t show that the drink is an energy drink, the advert shows that the drink is Scottish,
so that people would be able to link the two, because Irn Bru is a well known Scottish drink. If I was to do this
whole project again I would make sure that I don’t pick out images from the Scottish countryside, or if I do I
would edit them so they look almost surreal, so they draw in a whole range of audience types.